Branch Deep Linking & Attribution
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App tracking activity
What do you like best about the product?
In branch, I am able to track data of apps from various tools like RTB, Google ads & Meta Ads Manager. Recently we are trying to activate apple search ads to it. we can precise date of campaigns and tools separate. It has good customaization to pull reports. These things meant to branch can help tracking things with ease specifically for ad tools to app. It has multi user access with one profile. I use branch every day and day to day custom reports too. we cosider our ROI from these branch as real ROI to our app campaigns.
What do you dislike about the product?
It can show data when we are searching for something in precise idea. For ex:- we have soe campaigns related furniture, here we try to filter out campaign name contains furniture. It won't work to see data overally with this filter. I have to download and filter for it. You guys won't give data for longer duration on dashboard as well. which is very important to see performance each 3 months or 6 months. I can download data, but I have to rework on it completely again to sort things properly.
What problems is the product solving and how is that benefiting you?
I can't say is solving something, but I can say your data related to app tracking is good. where GA analytics can't provide accurate data for App campaigns you guys replaced it. It can be one alternative solution for me.
So far, one of the best mobile marketing platform
What do you like best about the product?
Branch links provide efficient marketing tactics that answer the need to grow and accomplish app campaign objectives. It also has intuitive user interface with features' simplicity that don't require a lot of learning curve and are intuitive. Branch performs exceptionally well in app attribution and analytics, with strong campaign, cohort, and segment analysis features. Additionally, Branch provides reasonable and adaptable price choices to suit companies with varying monthly active user counts.
What do you dislike about the product?
User Experience: The mobile online experience is still less efficient than the native mobile app experience, even with Branch's smooth web-to-app smart advertising. Since users interact with apps more often than with websites, it's critical to balance web and app marketing.
Paid App Install efforts: Previously, several Branch-based app install efforts produced poor user experiences, which significantly reduced drop-off rates. To guarantee a satisfying user experience, it is essential to improve your paid campaigns2.
App Store Restrictions: Because app stores function as walled gardens, data transfer is restricted. monitoring purchases, installations, and app
Paid App Install efforts: Previously, several Branch-based app install efforts produced poor user experiences, which significantly reduced drop-off rates. To guarantee a satisfying user experience, it is essential to improve your paid campaigns2.
App Store Restrictions: Because app stores function as walled gardens, data transfer is restricted. monitoring purchases, installations, and app
What problems is the product solving and how is that benefiting you?
Branch provides third-party collaboration, transparent and real-time data analytics, and connection with key platforms.
A program that makes tracking the performance of our links easier!
What do you like best about the product?
The ability to create quick links quickly and easily, and then track the performance of these links over different time periods
What do you dislike about the product?
The landing page that users have to go through before getting to our app/website
What problems is the product solving and how is that benefiting you?
It helps us create and track personalised links for our team of ambassadors around the world.
There is a bit of a learning curve, but also a great payoff
What do you like best about the product?
Times are changing and tracking users across sessions and events are a pain these days, but Branch keeps evolving and delivering what we need to track install, in-app events and attribution. Obviously, you need a dev to implement, but it's not a big deal and it can be done pretty quickly. You can integrate with the ad platforms you use to help track and attribute installs. Android works perfectly, Apple is... Apple. Branch actually offers great solutions to circumvent Apple's limitations, although ad campaigns in networks like Facebook, Instagram, Google Ads or Twitter are not that great. But again... every MMP faces similar challenges. But I believe Branch was the first to come up with a couple solutions regarding attribution on iOS devices.
What do you dislike about the product?
A couple features are not as straightforward as they could be and requires reading the documentation for things that you should be able to understand directly on the platform settings, like NativeLink (Branch's solution to Apple Private Relay) and Deepview (another solution for attribution and parameter handling).
What problems is the product solving and how is that benefiting you?
Branch helps distribute crossplastform link and attribute app installs while integrating with various ad networks (most of them I never even heard of, that's how extensive their integration list is).
Branch for Media Marketing
What do you like best about the product?
Branch links are easy to make and bulk upload. I can make vanity URLS in a quick pinch. I use the branch every day. Integration was seamless. Customer Support has helped get started. Implementing a system from branch is easy and there are a wide number of features
What do you dislike about the product?
It can sometimes be difficult to find or revise branch links that have been previously made. It can be especially difficult to redirect VURLS.
What problems is the product solving and how is that benefiting you?
Making links to track clicks and app installs
Using Branch deep links to drive adoption and engagement to our BCE self serve apps
What do you like best about the product?
Ease of link creation and versatility. Excellent Customer support and we use it everyday.
What do you dislike about the product?
No real downsides, but would love a feature that would alert us to changes in traffic and patterns
What problems is the product solving and how is that benefiting you?
Allowing to ensure our client base can interact with us digitally in the platform of their choice...web for desktop, app for mobile, while encouraging mobile traffic as much as possible.
My Mobile App campaigns tracking is sorted through Branch
What do you like best about the product?
1. Customer Support
2. Easy to use tool
3. Engagement builder where we can send the audience direct to FB/Google
4. Custom exports where you can review the raw data
2. Easy to use tool
3. Engagement builder where we can send the audience direct to FB/Google
4. Custom exports where you can review the raw data
What do you dislike about the product?
1. We can not create the custom alerts
2. Raw reports on the basis of user events is not possible
2. Raw reports on the basis of user events is not possible
What problems is the product solving and how is that benefiting you?
We are able to see which campaign/channel is bringing app installs/lower funnel events and are able to optimise basis the branch reports only.
Great Experience
What do you like best about the product?
Realtime tracking and dynamic platform wise controls on the UI makes it super useful
What do you dislike about the product?
Faced on limited number of instances, reliability issues. Pricing model can be a little enterpise friendly.
What problems is the product solving and how is that benefiting you?
Traffic attribution for a campain in the main usecase that we use branch for
Leading Mobile Linking Platform with excellent Client Management Team
What do you like best about the product?
We started working with Branch for the deeplinking and attribution capabilities but then have been utilizing the journeys capabilities more and more to encourage customers to download the app from our web site, plus the QR code capabilities to understand the attribution of offline campaigns. The Client Management team are the best from any vendor that we work with and have been really great in continuing to help us get the best from the tool and app usage has grown expodentially since we integrated.
What do you dislike about the product?
The administration AI could use a facelift but it doesnt hinder using the tool.
What problems is the product solving and how is that benefiting you?
App attribution. Driving App downloads
Easy-to-use and insightful attribution partner
What do you like best about the product?
Branch adds value to our business daily. We are able to better understand the channels that bring us the greatest return and which drive the highest acquisition.
What do you dislike about the product?
As Branch has grown within Australia our CSM support has wained.
What problems is the product solving and how is that benefiting you?
Understand attribution channels
Deep linking into app for higher conversion
Deep linking into app for higher conversion
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