Branch Deep Linking & Attribution
Branch MetricsReviews from AWS customer
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Supportive and Knowledgable team
What do you like best about the product?
Branch is a good MMP and has many integrations with ad networks. We had a great experience with the support and onboarding team.
What do you dislike about the product?
Sometimes disconnected from the ad platforms.
What problems is the product solving and how is that benefiting you?
Branch provides mobile tracking to the app and website so we can have conversions and app events. It is very important to connect analytics to app.
Branch: Easy to use, innovations and deeplinks with good customer support
What do you like best about the product?
Close relation to their customers. 3 team work with it, seems to be easy to use.
What do you dislike about the product?
I only had one problem when the deeplinks didnt work well. PRoblem was on our side, branch helped but it took a while to solve it overall.
What problems is the product solving and how is that benefiting you?
Deep links between app and web. Mobile web.
Better conversions, more channels to push apps.
Productivity increased, the tool offers more than what we do with it.
Better conversions, more channels to push apps.
Productivity increased, the tool offers more than what we do with it.
Reasonable, Reliable and robust app attribution tool.
What do you like best about the product?
We needed a good platform for attribution and campaign analysis; therefore, we decided to switch to Branch. We use branch as an attribution tool and monitor campaign performance, spending and other important events and metrics at a source level. Every web and app link we use is built on branch, and the clicks and other important metrics can be easily tracked via the dashboard.
What do you dislike about the product?
Apart from deep linking and attribution, there is not much that we can use Branch for. I'm always trying to find more use cases to justify the ROI.
What problems is the product solving and how is that benefiting you?
Creation and Analysis of user cohorts, segments and active campaigns on each channel. It also gives us a split between organic and inorganic users which is essential for our daily reports.
We also use its journeys feature extensively to convert website users into organic app installers with rich media and custom audience targeting.
With its What you see is what you get, we can edit content and previews the format in which it would appear to the user.
Its bulk link creation allows us to upload files with required fields and guides us on how to do that.
Branch has helped us improve ROI from marketing channels and improvise our strategy on the go.
We also use its journeys feature extensively to convert website users into organic app installers with rich media and custom audience targeting.
With its What you see is what you get, we can edit content and previews the format in which it would appear to the user.
Its bulk link creation allows us to upload files with required fields and guides us on how to do that.
Branch has helped us improve ROI from marketing channels and improvise our strategy on the go.
Branch is Great for attribution, deeplinks and much more!
What do you like best about the product?
It is easy to set up deep links which is important for us in converting users based on specific content in our app.
Branch integrates with all the paid media platforms we use and allows us to remain efficient in our spending
It is easy to create links to share with influencers and partners so we can get attribution back.
Branch customer support is very respnosive.
Branch integrates with all the paid media platforms we use and allows us to remain efficient in our spending
It is easy to create links to share with influencers and partners so we can get attribution back.
Branch customer support is very respnosive.
What do you dislike about the product?
Only downside is it does take some time to set-up, but most of that is getting the events tracked, which we would have to do with any platform and Branch makes it easy to do just takes some time.
What problems is the product solving and how is that benefiting you?
Mobile attribution so we know which platforms our bringing in qualified users and helps us keep our CAC efficient.
Deep linking to content in our apps on paid media and our organic social has increased our conversion rates and overall retention.
Keeping track of landing pages, influencers and partners with quick links and allowing us to track attribution to these as well.
Deep linking to content in our apps on paid media and our organic social has increased our conversion rates and overall retention.
Keeping track of landing pages, influencers and partners with quick links and allowing us to track attribution to these as well.
Branch Overview
What do you like best about the product?
The platform is very user friendly including building workflows/ banners and also analyzing the performance of these workflows. I primarily use Branch for smart banners and we have seen a great lift from using Branch.
What do you dislike about the product?
Being that my main use if for smart banners, building the banners on the platform is not as intuitive as lets say Canva for building creatives.
What problems is the product solving and how is that benefiting you?
Branch is solving the problem of converting mobile traffic to app users. We have significant mobile traffic and use smart banners to drive this user to use the app.
branch review
What do you like best about the product?
- lots of functionalities
- up to date with latest industry changes
- up to date with latest industry changes
What do you dislike about the product?
- the UI is not very clear/ user friendly
- customer support can be slow at times
- customer support can be slow at times
What problems is the product solving and how is that benefiting you?
- mobile attribution
5/10
What do you like best about the product?
I like how the platform is well laid-out and everything is in laymans terms.
What do you dislike about the product?
I believe the support could be more hands-on with training webinars to help.
What problems is the product solving and how is that benefiting you?
Branch is helping us to drive users to our app where we beleive they will gain a better customer experience
A great tool for mobile marketing
What do you like best about the product?
the brand create technologies that enable innovation quicky and efective for digital marketing, the platform is very easy to use and it allows for quick setting and implementation, is an ally for marketers that want to make desitions based on testing and insigths.
What do you dislike about the product?
It will be great to see more predictive analytics as well as more flexibilty or options in the journeys templates. having acces to industry bechmarks and creatives examples in the setting platform will be very usefull for time and cretion process.
What problems is the product solving and how is that benefiting you?
Mobile marketing for : we use it mainly for email deeplinking and journeys from where we can use: CTR data, AB Testing,Cohort Analysis, Conversion Tracking,In-App Events Tracking, Reporting/Analytics
Retention Tracking, Session Recording, Uninstall Tracking.
Retention Tracking, Session Recording, Uninstall Tracking.
Clear view of data
What do you like best about the product?
Cohort view of the data from every paid channel.
What do you dislike about the product?
It would be great if we could create engagement builder for more channels
What problems is the product solving and how is that benefiting you?
It gives me a clear view of the data and I like that you can customize the metric, e.g. first time purchase, etc.
Great for what I use it for in my role but not using all features available
What do you like best about the product?
I've only ever use Appsflyer other than branch (back in 2019) and find branch has more data than was ever available to me in AF.
What do you dislike about the product?
Some of the reporting could be easier to use. Segmenting by week (sun-mon, mon-sun) and other pre-set date parameters would be good. Also filters easier to use.
What problems is the product solving and how is that benefiting you?
Can see in app events for my android Google app campaigns (i am a PPC specialist but manage Google app campaigns).
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