Reviews from AWS Marketplace
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
External reviews are not included in the AWS star rating for the product.
Good tool, but digital ad industry is changing
What do you like best about the product?
Mobile App tracking and deep links! Ability to slice and dice standard campaign data by various campaign attributes.
What do you dislike about the product?
SKAD reporting is limited, and manual combination of SKAD and Standard data.
What problems is the product solving and how is that benefiting you?
Some of the advanced mobile attribution reporting is beneficial as we try to find other ways to measure marketing success. Given iOS (and soon Android) data tracking restrictions, we need other ways to measure impact.
- Leave a Comment |
- Mark review as helpful
Allows your to make the most out of your marketing strategy
What do you like best about the product?
There are several things that Branch does well. Firstly, Branch allows us to track the source of our app traffic and attribute this traffic to specific marketing campaigns. This attribution plays a critical role in quantifying the performance of our marketing campaigns and optimizing them over time. Moreover, Branch also provides insights into this traffic and helps slice data on various dimensions like demographics, app activity, etc. Lastly, Branch is immensely useful in tracking our customer's activity across platforms. Given the cross-platform nature of our product, many customers start their journey on one platform like mweb and then switch to a different platform like App later within the same session. Being able to thread together a meaningful journey for such customers plays a vital role in understanding their behavior.
What do you dislike about the product?
While Branch does a great job of traffic analysis and attribution, it does not offer the best reporting, dashboarding, and insights. Secondly, it is difficult to create and publish custom events with custom payloads on Branch. We end up relying on integrating Branch with other logging tools like AppsFlyer for these use cases.
What problems is the product solving and how is that benefiting you?
Branch helps us analyze app traffic in an intelligent manner. The insights we derive from Branch help us optimize our marketing campaigns and also give directions for our overall marketing strategy. Branch also allows our marketing team to run personalized campaigns for our users, which leads to improved click-through rates (CTR) and conversion rates (CVR). This improvement results in a direct dollar impact in terms of improved revenue.
Overall good Experience
What do you like best about the product?
It is easy to integrate campaigns on the Branch. You can optimize your campaign through daily stats given by branch. You can also prevent fraud through branch internal fraud tool.
What do you dislike about the product?
Though branch has its own internal fraud tool, we are not able to know exact what type of fraud is happening on the campaigns. I think the branch should specify the fraud reason as well so that we can optimize the campaign accordingly.
What problems is the product solving and how is that benefiting you?
The branch is helping in monitoring the mobile campaigns by providing real-time conversion reports. Also the branch had its own internal fraud tool which help us to differentiate between the fraud in the campaign.
Incredible team
What do you like best about the product?
Incredible support and team. Very well-thought-out and valuable product.
What do you dislike about the product?
The implementation can be a little complex, so you might have to spend a little more to get the onboarding plan (which is worth every cent).
What problems is the product solving and how is that benefiting you?
Deep-linking & attribution in your mobile app.
Best Link and Customer Data Compiling Platform
What do you like best about the product?
Rentomojo has been using Branch for Ages. We have enjoyed the multitude of communications with Product and Service Teams Alike.
What do you dislike about the product?
Nothing there to dislike. Friendly team and great services.
What problems is the product solving and how is that benefiting you?
Auto Link generation, customer journey tracking and third-party advertiser services.
Great usability and easy to create links.
What do you like best about the product?
The ability to intergrate with our platforms
What do you dislike about the product?
The lack of specific for tracking links
What problems is the product solving and how is that benefiting you?
Tracking app downloads for our brand app
Using branch almost it for 6 years
What do you like best about the product?
I'm using it for almost 6 years and I find the branch easy to use.
What do you dislike about the product?
Sometime dashboard response time is high
What problems is the product solving and how is that benefiting you?
With the help of Branch attribution, we streamlined our Paid marketing channels.
Simple to use and reliable platform
What do you like best about the product?
Robustness of the platform and data reliability. Features, UI and Nagivation is simple.
What do you dislike about the product?
Reporting dashboard is limited. In Appsflyer I can build a simple event level funnel on their custom dashboard
What problems is the product solving and how is that benefiting you?
My Mobile Channel measurement and it helps in scaling the volumes.
Pretty good
What do you like best about the product?
Branch's best shot, the app download attribution.
What do you dislike about the product?
Some confusing things of the configuration for ESP.
What problems is the product solving and how is that benefiting you?
download attribution & defer deeplinking.
Good tool for Universal app Linking and fair view of app attribution
What do you like best about the product?
We used Branch majorly for its cross-platform attribution functionalities and universal deep linking capabilities. It gave us a fair division of installs that were flowing from various marketing channels like Facebook, Google, and organic. We were also able to use deep linking on Facebook ads and Google campaigns which resulted in an extremely rich experience for users, especially for re-engagement campaigns where we landed users directly on the screen/event we wanted them to nudge for.
What do you dislike about the product?
There were a lot of features that were lacking in Branch, it did not support deep drilling of data, and no uninstall or cost data was available. While Appsflyer is the market dominator and offered rich features like incrementality, P360 for fraud analysis, exclusive management or retention and reengagement campaigns, creation of audience on the platform and exporting them to ad partners, we switched to Appsflyer.
What problems is the product solving and how is that benefiting you?
Before our integration with Branch, there was a lot of ambiguity and concern around the source of installs and we faced critical issues with campaign optimisation. Running in-app event-focused campaigns was also a challenge as we were unable to establish the effectiveness of various marketing channels. Branch also helped us in creating quick links in bulk and our shareable content from the app also had branch links, this helped us track the installs and conversions coming from each source.
showing 181 - 190