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Easy enough to use
What do you like best about the product?
I liked that the sdk worked well and it was well documented.
What do you dislike about the product?
I disliked the dashboard because I felt it could've been easier to use but it wasn't the worst.
What problems is the product solving and how is that benefiting you?
As far as I know our partner was using it to help with deeplinking in their marketing.
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Using Branch for one year
What do you like best about the product?
It is very helpful for detailed campaign
What do you dislike about the product?
sometimes it is a bit slow rest every thing were good
What problems is the product solving and how is that benefiting you?
It helps me track campaigns from different sources
Accuracy and Reliability with Branch
What do you like best about the product?
Branch is a great mobile attribution partner & gives reliable & accurate metrics with detailed required data. Especially features like creating branch links & fraud detection capabilties makes it more valuable source for every marketer.
What do you dislike about the product?
Cost & Complexity of integration with multiple partners
What problems is the product solving and how is that benefiting you?
Availability of detailed data helps me to understand & make deeper analysis of my ongoing campaigns across multiple soruces. With the attibution feature of branch I can make better decisions with accurately mapping the performance to each campaign.
Very easy to use interface
What do you like best about the product?
Best part of using Branch is having access to all our ad partners campaign tracking at one place.
What do you dislike about the product?
Sometimes metrics do not match with our backend metric numbers. Other than that there is nothing to dislike about branch.
What problems is the product solving and how is that benefiting you?
Helping us onboard multiple ad partners and tracking them in one place is very time-saving and takes less manpower.
best solution for deeplinking and journey customization
What do you like best about the product?
Overall banch is industry leading tool for deeplinking, journey customization and attribution.
1) initial integration was blazing swift
2) data quality vs discrepancies - super happy with the results
1) initial integration was blazing swift
2) data quality vs discrepancies - super happy with the results
What do you dislike about the product?
The only thing that was missing during our initial setup was ease of building links on the fly without sdk/connecting to server first.
What problems is the product solving and how is that benefiting you?
* Paid traffic attribution and campaing performance
* Deeplinking and user journey building from website
* Deeplinking and user journey building from website
Best tool for attribution and audience management
What do you like best about the product?
The interface of the Branch is easy to access and provides detailed information on the attribution for my campaigns.
What do you dislike about the product?
Everything is good with Branch, it's just the cost is a bit higher.
What problems is the product solving and how is that benefiting you?
Branch helped me in getting the right attribution to my campaigns. Compared to the other tools branch has easy to navigate interface and build in report summary view to quickly pull out the trendline insights.
Branch customer journey
What do you like best about the product?
Branch as an mmp tool has been very productive and beneficial for our app growth. It has helped us in tracking installs and actions from various marketing channels like google ads, Rtb house and criteo. Branch's cross platform tracking has helped in increasing the user experience. Additionally the customizable analytics along with the retention reports helps us with insights that are related to marketing initiatives and enabling us to make informed decisions.
What do you dislike about the product?
So, at multiple times we have seen the discreppancy in the install numbers from the various sources who are giving us the good volume forour install and registration campaign.
What problems is the product solving and how is that benefiting you?
Actually we got rid of lot of app tracking issues and the fraud tool of branch has allowed us to block the sources from where the bot traffic used to come. This has mainly helped us during our affiliate campaigns.
Excellent choice for Deeplinking
What do you like best about the product?
- Great for Deeplinking and quick links
- Analytics is a plus
- Integration with backend is very straightforward
- Analytics is a plus
- Integration with backend is very straightforward
What do you dislike about the product?
- Customer support on free tier has a very high SLA
- The dashboard for creating quick links and analytics takes some learning curve
- The dashboard for creating quick links and analytics takes some learning curve
What problems is the product solving and how is that benefiting you?
We use Branch for deeplinking within the app. Sending a link to clients that directly claim referral codes and navigate to certain parts of the app
We also use these analytics to see how the links for the mobile app are performing
We also use these analytics to see how the links for the mobile app are performing
iTS GOOD, BUT IN TERMS OF REPORTING IS NOT EASY
What do you like best about the product?
the branch connection it has with DCM and TTD
What do you dislike about the product?
The UX of the platform, specially of reporting
What problems is the product solving and how is that benefiting you?
It is tracking the mobile app conversions we have
Great URL and QR code tracking platform
What do you like best about the product?
Really easy to use and helps create the analytics parameters right in the setup flow.
What do you dislike about the product?
Required to set up new Apps for each domain you want to use
What problems is the product solving and how is that benefiting you?
Creating trackable links and QR coes with analytics parameters for end-to-end analysis.
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