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Useful tool for Marketing Attibution and analytics.
What do you like best about the product?
The best part is the ease with which we can create links be it ad links/deep links or one links. Slicing and dicing data based on source, event or campaign is easy and the dashboards provide valuable insights into the performance of various marketing channels.
What do you dislike about the product?
The User Interface is not as intuitive as Appsflyer and the support team when contacted gives us lengthy documentation which is not very helpful. The integration took us almost 2 months while Branch only gave us one month free trial period.
What problems is the product solving and how is that benefiting you?
We initially used Branch only for their deep links and later took their analytics services majorly for accurate Cross-platform attribution and better campaign optimisation. Branch also helps in fraud analysis of various affiliate partners at no additional cost unlike Appsflyer as they charge for P360 on top of the plan bought. Branch helps us in taking data-backed decisions when optimising acquisition and reengagement campaigns.
Recommendations to others considering the product:
Branch is definitely an upgrade from manual data pulling and analytics but if you have better financial resources then please go for Analytical tools like Mixpanel or Appsflyer.
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Perfect Third party attribution platform
What do you like best about the product?
Branch offers great insights about the source of acquisition of users, retention of different ad platforms, performance of reengagement campaigns and Retention graphs of users on the app. The best part is the customer support of Branch as they provide account managers even for startups with miniscule ad spends. Unlike Appsflyer where there is only one person responsible for giving platform access to team members, on Branch anyone can give access to team members.
What do you dislike about the product?
Branch lacks certain features and automation which are offered by its competitors like the incrementality feature by Appsflyer and also the impression and click trackers required for Affiliate partners need to be created manually.
What problems is the product solving and how is that benefiting you?
We use Branch for its quick links and Cross-platform campaign analytics and attribution. It also helps us in preventing fraud and negating bot traffic which flows in through affiliate partners. We also use Branch deep links in email and SMS campaigns which take users directly to the content within the app and also provide us deeper insights into user engagement and behaviour on the app. We also use Branch for analysing Reengagement campaigns of multiple clients.
Recommendations to others considering the product:
Branch is a convenient and reasonable attribution platform which provides far superior attribution than Firebase.
Simple solution to a *very* complex problem
What do you like best about the product?
Deep linking is a messy process; many variables affect how to best handle a deep link. Branch obfuscates that complexity for your marketing team, so they can focus on the intent of the link rather than the myriad edge cases.
What do you dislike about the product?
Troubleshooting links that don't work as expected can be difficult, but their support staff is very smart. Branch's pricing model favors full utilization of their services (not strictly usage-based), which can be a double-edged sword.
What problems is the product solving and how is that benefiting you?
Branch enables our team to send marketing messages across multiple channels that intelligently link to the right resource based on the context in which the user engages (i.e. iOS/Android, with/without app, or desktop).
Excellent and Reasonable App Analytics and deep linking tool
What do you like best about the product?
The deep linking properties of the branch are better than any other app attribution platform. It is also an excellent tool for fraud detection, thus can save us a lot of money. It helps us to define custom events for user analysis. Through the customizable dashboards, it provides a holistic view of campaigns running across various media sources and their conversion count and funnels.
What do you dislike about the product?
Analyzing Retention and reengagement cohorts is not as intuitive as analyzing acquisition campaigns. Also the fraud analysis is not very apt.
What problems is the product solving and how is that benefiting you?
We use Branch for cross platform integration, last touch attribution and app analytics. The deep linking properties of Branch are better than any other MMP, we use these deep links to monitor the perfoemance of various affiliate partners and content creators. The full funnel analysis of acquisition and retargeting campaigns, helps us in identifying better performing channels and hence invest in those.
Recommendations to others considering the product:
Branch is a great Mobile App Attribution tool, but if you are a small startup and move up the ladder after driving better revenue or raising funds, you can switch to better MMPs like Appsflyer.
Branch Deeplinking Solution
What do you like best about the product?
Creating a better user experience for mobile app users
What do you dislike about the product?
Attribution Analytics (method) and documentation
What problems is the product solving and how is that benefiting you?
We have been reducing time to convert by enabling users to get to their screen faster and acquiring new users.
Best tool for deep link creation and tracking
What do you like best about the product?
It's data insights are very good. Easy to integrate API. Deep link creation is very easy. Interface is user friendly.
What do you dislike about the product?
Nothing much about branch that can be disliked. Only thing which can be worked upon is the cost of plan.
What problems is the product solving and how is that benefiting you?
We are using branch for creating deeplinks that can be used in email copies, push campaigns, sms campaigns, etc.
Best tool for marketing campaigns
What do you like best about the product?
I mostly use branch for creating quick links for my marketing campaigns. whatever campaigns like SMS, email, QR code flayers, i use branch link. so i can track my results very easily
What do you dislike about the product?
I like most of the features they are providing. I think it takes some time to load the dashboard page when I log in. if it can be reduce the page load time it woulbe be very great.
What problems is the product solving and how is that benefiting you?
I use the branch to track my results by understanding how many peoples have clicked my activity. so I can measure the campaign was a success or failure. also i use this for ads ( fb& google) for the conversion tracking
Great tool for App Analytics and Attribution.
What do you like best about the product?
The best part is its deep integration with the product and marketing channels like Business Manager/Google ads or any affiliate partner. The ease of importing important events from the backend and mapping them to integrated partners helps run event-based campaigns on Marketing channels. We have integrated Branch with Mixpanel which makes it easy to analyse user journey.
What do you dislike about the product?
It would have been great if they provided a dashboard for DAU and MAU and its high time they give us an option for bulk link creation.
What problems is the product solving and how is that benefiting you?
Being a content-first company, we used to work with many deep links of different languages and categories present on the platform; therefore, we opted for branch instead of Appsflyer. The analytics, conversions, conversion rates, source vise data, and custom dashboards help us ensure our marketing activities are on track. Branch also helps us do qualitative campaign analysis and identify where we should allocate most of our budgets.
Affordable Third Party App Analytics tool for small as well as big enterprises.
What do you like best about the product?
I like that it is affordable and can be deeply integrated with products and marketing platforms like Facebook Business Manager and Google Ads. So far, my overall experience with Branch has been unique, and I continue to use it daily.
What do you dislike about the product?
Originally Branch was only used for building deep links and all the existing features were built on top of this but creating deeplinks with branch is a tedious process, there are redundant fields and owing to the number of deeplinks we create on a daily basis, this kind of becomes hectic for the marketing team.
What problems is the product solving and how is that benefiting you?
The whole team uses Branch to get a daily view of installs/in-app events source-wise. Branch helps us in identifying any anomaly for example, event pipeline failure or any other anomaly without any delay. We also use Branch for creating deep links, which are then used by Influencers, Youtubers, and with marketing platforms, embedded within notifications for a particular redirection within the app. Integrating partners/affiliates with Branch is super smooth, and exporting events to these partners helps us run a full-funnel strategy efficiently.
Recommendations to others considering the product:
Branch should introduce additional features like fraud detection/ identify bot traffic and therefore give a prior warning if we are integrating malicious partners.
Great hassle-free product for mobile linking and tracking
What do you like best about the product?
- Ease of setting up, especially w their React Native SDKs
From my experience with linking/tracking products, Branch has had the most straightforward setup approach and reduces developer load. The SDKs pretty much do what they state easily without requiring manual tinkering for edge cases.
Another plus point is their support. I've had multiple conversations around tools and issues, which are quickly resolved. In situations where their SDK has issues, they're proactive in providing workarounds and solutions as well.
From my experience with linking/tracking products, Branch has had the most straightforward setup approach and reduces developer load. The SDKs pretty much do what they state easily without requiring manual tinkering for edge cases.
Another plus point is their support. I've had multiple conversations around tools and issues, which are quickly resolved. In situations where their SDK has issues, they're proactive in providing workarounds and solutions as well.
What do you dislike about the product?
Their documentation is a bit lacking. Setting up Quick Links and Long Links was quite a hassle for React Native as many of the attributes weren't documented well. I had to resort to a 3rd party GitHub repo to find documentation on all the possible attributes.
The inability to create multiple quick links with the same name with different payloads can lead to tricky problems. This might be an innate limitation of Quick/Long links, but is definitely a feature that is useful.
The inability to create multiple quick links with the same name with different payloads can lead to tricky problems. This might be an innate limitation of Quick/Long links, but is definitely a feature that is useful.
What problems is the product solving and how is that benefiting you?
We use Branch primarily for referral and growth features.
Their payload delivery systems are top-notch, which makes it a no-brainer when it comes to setting up any user linking-based feature such as referrals.
Their payload delivery systems are top-notch, which makes it a no-brainer when it comes to setting up any user linking-based feature such as referrals.
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