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419 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Photography

Great for improving and measuring customer acquisition

  • September 30, 2021
  • Review verified by G2

What do you like best about the product?
The most helpful about Branch is the ability to deep-link mobile users through the App Store and maintain analytical data after they install the app. Typically deep links (or universal ones) can keep URL data if the app is installed, but that's not the case when the app is not yet installed. Branch makes keeping the data through the App Store a breeze. Moreover, the data export APIs make integrating the Branch data into your data warehouse.
What do you dislike about the product?
Some parts of the API could use a bit more documentation. Also, when we changed to a custom domain, our old links wouldn't appear with the new domain in the dashboard. Other than that, everything's great.
What problems is the product solving and how is that benefiting you?
We're solving two problems: mobile app user acquisition and maintaining intents through the App Store.


    Computer Software

Branch is the best in Attribution!

  • September 29, 2021
  • Review verified by G2

What do you like best about the product?
It is easy to use, easy to instrument, and easy to drive web to mobile traffic
What do you dislike about the product?
I don't have any dislikes at this time!!
What problems is the product solving and how is that benefiting you?
I use it with clients to drive web to mobile traffic and it is widely used for deep linking


    Information Technology and Services

Great tool

  • September 28, 2021
  • Review provided by G2

What do you like best about the product?
Easy and simple integration, customer support is on point.
What do you dislike about the product?
No such pointers as of now, everything looks good.
What problems is the product solving and how is that benefiting you?
We are mainly using it for tracking.


    Caleb C.

It just works!

  • September 22, 2021
  • Review verified by G2

What do you like best about the product?
I like that the setup was straightforward but the benefits that Branch allows us to achieve are unparalleled. Our onboarding process is now so seamless and it would have taken a lot of resources to achieve the same effect internally.
What do you dislike about the product?
So far, testing the deferred links are still quite troublesome and it is hard to tell sometimes what behaviours will be like in production
What problems is the product solving and how is that benefiting you?
We are an enterprise product, but our end users are individuals. We need to be able to offer our end users a seamless onboarding process without our end users needing a lot of manual input for authentication and verification of what company they are part of. Branch allows us to create custom QR codes and by scanning them, offer verification but also seamless activation for our end users.
Recommendations to others considering the product:
I would recommend Branch for those who would like greater control of the touchpoints and user journey of your products


    Health, Wellness and Fitness

Technology and support you would appreciate

  • September 10, 2021
  • Review provided by G2

What do you like best about the product?
One of the best deep linking and mobile attribution platforms out there. Wide variety of learning and support resources. Exceptional support - that matters!
What do you dislike about the product?
There have been instances when we felt the documentation be more descriptive or clear.
What problems is the product solving and how is that benefiting you?
Essentially, mobile attribution and deep linking in various use cases - sms to app linking, campaign tracking, among others


    Yevhenii D.

We use Branch to get correct analytical data.

  • September 06, 2021
  • Review verified by G2

What do you like best about the product?
We really liked the deep linking feature. Overall, Branch is quite user-friendly and straightforward. The pricing is fair. The customer support is always helpful.
What do you dislike about the product?
Nothing, really. We like Branch Analytics.
What problems is the product solving and how is that benefiting you?
We use Branch to get correct analytical data from various traffic sources.
Recommendations to others considering the product:
Certainly, go ahead and use Branch :)


    Information Technology and Services

Branch experience

  • August 30, 2021
  • Review provided by G2

What do you like best about the product?
Pretty easy to create links and attribute them from downloads
What do you dislike about the product?
The SDK (React-Native) is pretty delicate. You need to have a good, structured approach to capture the user's first entry correctly.
What problems is the product solving and how is that benefiting you?
Install attributions. We have many influencers promoting our app, and it's easy to tell who is coming into our app.


    Larry F.

A Better Way for Employee Payments

  • August 24, 2021
  • Review provided by G2

What do you like best about the product?
Ease of use. Reliability. Superior customer support.
What do you dislike about the product?
I'm struggling to find anything negative. The Branch app does what it's supposed to do and it does it seamlessly and easily.
What problems is the product solving and how is that benefiting you?
The power of real-time payments. No paper checks and fee-laden pay cards. Savings of both time and costs and attracting more talent with the #1 benefit job seekers want: faster access to their earnings.


    Apparel & Fashion

Easy to implement attribution tracking app

  • August 21, 2021
  • Review verified by G2

What do you like best about the product?
Easiness to create trackable links, free starting plan, good visualization of attributions.
What do you dislike about the product?
The UI looks old, simple, and easy to use, but feels like this hasn't been edited for years.
What problems is the product solving and how is that benefiting you?
It gives me attribution for customer acquisition. It enables me to see where my new users come from, what channels, what marketing campaign, etc.
Recommendations to others considering the product:
I have tried all attribution tools for mobile app analytics and this is the best quality/money ratio.
Customer support isn't great, but the tool is easy to use and provides extremely valuable insights and features.


    Kseniya S.

Powerful mobile linking tool

  • August 17, 2021
  • Review provided by G2

What do you like best about the product?
Powerful deep links, ad links, quick links that work across all platforms and channels, the dashboard is simple to use and understand, easy-to-integrate with 3rd party vendors .
What do you dislike about the product?
Lack of materials where you can learn how to use it in the re-engagement campaigns.
What problems is the product solving and how is that benefiting you?
We like that we can deep link with this software. The ability to direct different device users to appropriate apps and pages is awesome.
Recommendations to others considering the product:
If you need an mobile app tracking tool Branch is a good choice.