Branch Deep Linking & Attribution
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Great Platform that Empowers the Customer Experience
What do you like best about the product?
The platform is easy to use and very intuitive. It does a great job of incorporating analytics and making them easy to act on. Also, the Branch team is beyond helpful and goes to great lengths to optimize the technology and its uses cases.
What do you dislike about the product?
Honestly, there isn't really anything about the platform or technology that I dislike.
What problems is the product solving and how is that benefiting you?
Branch helps us provide an easy and simple way for customers to both find and download the app and also enter our shoe raffles. The technology allows us to deliver shoppers and sneakerheads a seamless route from mobile web to the app and a superior experience to keep them engaged with the app.
Efficient Growth App Marketing
What do you like best about the product?
Branch has delivered an essential insight into the performance of our app marketing activity, in addition to providing a more targeted UX through the deployment of trackable deeplinks.
What do you dislike about the product?
Branch surfaces lots of valuable data around your app marketing efforts, which can at times be slightly overwhelming, and would benefit from some better visualizations.
What problems is the product solving and how is that benefiting you?
Branch is helping us navigate a changing mobile attribution landscape through education & adaption to new features, which is resulting in stronger app performance across new user acquisition and driving better results from existing app users.
Recommendations to others considering the product:
Branch is an extremely powerful tool in helping any business to grow their app audience, and improve the efficiency of app marketing spend. Like most marketing tools, it does require a good working relationship between marketing & app development to maximise the tools performance, so make sure the right teams are involved from the onset.
Branch Review
What do you like best about the product?
Things I really like using branch are:
- Customer support team & our day to day technical support
- Clear and to the point dashboard, which gives me easy access to what I need (not to much fuzz)
- Easy access to cohort views
- Flexible custom exports, you can go as detailed and as broad as you want/need.
- They take action upon your recommendations and look into what they can achieve for you in a foreseenable future (and what maybe unrealisable)
- Customer support team & our day to day technical support
- Clear and to the point dashboard, which gives me easy access to what I need (not to much fuzz)
- Easy access to cohort views
- Flexible custom exports, you can go as detailed and as broad as you want/need.
- They take action upon your recommendations and look into what they can achieve for you in a foreseenable future (and what maybe unrealisable)
What do you dislike about the product?
There is not much that I dislike, but things I would appreciate/am missing from time to time:
- API integration for SKAD network installs (we rely on an external dashboard for communication)
- Set up of tracking In-app events, maybe something like codeless conversions like FB has.
- Future integration of of SKAD dashboard into normal dashboard.
- API integration for SKAD network installs (we rely on an external dashboard for communication)
- Set up of tracking In-app events, maybe something like codeless conversions like FB has.
- Future integration of of SKAD dashboard into normal dashboard.
What problems is the product solving and how is that benefiting you?
We use Branch as our source of truth for our user acquisition and conversion tracking on our paid channels.
Next to this, we use Branch links to improve the trackability of all our owned/earned media.
The main benefit we have realised (which is a big one) is that we can effectively evaluate the performance of all our campaigns & make important decisions based on this.
Next to this, we use Branch links to improve the trackability of all our owned/earned media.
The main benefit we have realised (which is a big one) is that we can effectively evaluate the performance of all our campaigns & make important decisions based on this.
Recommendations to others considering the product:
Personally for me, I find Branch one of the easier MMP's to use. It does a great job in providing the core tools you need an MMP to do. If you have a lot of owned/shared/earned media then Branch is an extra plus vs others.
Great offering for enabling a huge spectrum of ad partners, and excellent deeplinking
What do you like best about the product?
- Deeplinking works incredibly well
- The range of supported ad partners is huge
- Cohort analysis has been really helpful
- SKAdNetwork setup was easy and works well
- The range of supported ad partners is huge
- Cohort analysis has been really helpful
- SKAdNetwork setup was easy and works well
What do you dislike about the product?
- The interface is a little dated and not hugely user-friendly in certain areas
What problems is the product solving and how is that benefiting you?
- Expanding our selection of ad networks beyond just the usual suspects like Google & Facebook, including running ads on local networks in markets like Japan & South Korea
- Cohort-based analysis of retention metrics
- Trackable QR codes for OOH advertising
- Trackable links for influencer marketing
- Cohort-based analysis of retention metrics
- Trackable QR codes for OOH advertising
- Trackable links for influencer marketing
Product review
What do you like best about the product?
I like the seamless event integration and partner integration and the ease of sending events to all the media sources.
What do you dislike about the product?
The UI isn't very interactive and also the link creation requires too much manual effort and there are certain redundant fields which can be avoided.
What problems is the product solving and how is that benefiting you?
We use branch majorly for creating deeplinks which can then be sent out to the influencers and YouTubers and all events can be tracked back to these perfectly.
Strong mobile partner with good features on measurement and deep link capabilities.
What do you like best about the product?
Good offer overall in a fierce and competitive industry. Branch offers a good pack to measure and deep link users towards your Mobile Application.
I'm satisfied with the Deep Link and Journeys product as it's easy to set up Web to App banners based on rules.
I'm satisfied with the Deep Link and Journeys product as it's easy to set up Web to App banners based on rules.
What do you dislike about the product?
The user interface could use some work to improve usability and create better reports to gather insights faster. It's a bit tricky to get familiar with the platform, I would also recommend discovering out-of-the-box insights to speed up analytics efforts.
On the Journeys product, we have a variety of rules and strategies to follow but I would like to have best practices based on industry average performance to speed up the learning process. Web to App strategies are essential and we could leverage case studies produced by the owner of the platform.
On the Journeys product, we have a variety of rules and strategies to follow but I would like to have best practices based on industry average performance to speed up the learning process. Web to App strategies are essential and we could leverage case studies produced by the owner of the platform.
What problems is the product solving and how is that benefiting you?
We are leveraging the Journeys product to drive Web users to our Mobile Application. We also use their Deep Link solutions, we integrated them into an in-house tool to automate the handling/creation on deeplinks.
Great product with even better customer service
What do you like best about the product?
Having moved over from Kochava to Branch 2 years ago, there is a stark difference between how easy and intuitive the Branch UI is for new users. What is most impressive is the level of service the Branch Australian team provides, led by Johanna and Qi. They are easily contactable and genuinely have the business's best interests at the core of their recommendations. They are also proactive in updates, in particular around iOS14.
What do you dislike about the product?
Nothing so far. We've had some minor billing overages however this is on our inability to update the app quickly.
What problems is the product solving and how is that benefiting you?
Web to App user journeys and deeplinking. The financial benefit of reducing clicks to purchase is immense and soon this will be expected part of all apps.
Recommendations to others considering the product:
Great service and easy to use
Branch helps organizations push app adoption and deliver contextual journeys to customers.
What do you like best about the product?
Branch products suite enables organizations to deep-link users from one channel to another offering a great opportunity to orchestrate the traffic and provide a contextual journey.
I like the fact that I'm empowered to drive traffic based on business objectives and clearly measure the outcome of those objectives.
I like the fact that I'm empowered to drive traffic based on business objectives and clearly measure the outcome of those objectives.
What do you dislike about the product?
The current business model based on tiers doesn't really work for large-scale organizations. It would be beneficial for Branch to offer a consumption-based model (e.g. you pay for what you consume) instead of buying extra MAUs units.
What problems is the product solving and how is that benefiting you?
Provide a contextual journey to our customers (e.g. app users should land in the app when clicking a link from email) and clearly see attribution across ad-networks.
Recommendations to others considering the product:
review business model for large organizations and provide more transparency for MAUs consumption in the dashboard (e.g. I'd like to see the split between platforms)
Effective partner in mobile attribution and link tracking
What do you like best about the product?
Branch is a tool we use for mobile attribution, primarily in terms of installs. We also use their service to track marketing links. The interface is intuitive and stuff is easy to find.
What do you dislike about the product?
Branch has many internal features that require hands on assistance from the relationship managers that are hard to figure out by ourselves. Also, with the new iOS privacy laws it's becoming harder to track installs, although it may not be a uniquely Branch problem.
What problems is the product solving and how is that benefiting you?
We are using Branch to track mobile installs, both on iOS and Android. We are also using it to track our marketing links. Branch has helped her identify sources of traffic, both in terms of installs as well as directly thought marketing links.
Branch review
What do you like best about the product?
It's great to have a platform that allows us to push for app growth via deep linking and targeted journeys/campaigns. We've seen a significant improvement in ROI across our channels since having app measurement in place and found that we can make more robust commercial decisions based on this.
What do you dislike about the product?
We are still yet to find a perfect solution that allows for one view of performance, combining both web + app that isn't too manual. Having our data structured in this way would allow us to react quicker and be more holistic in our decision-making.
What problems is the product solving and how is that benefiting you?
Increased app mix of sales, increased app downloads, increased app reporting, smoother customer journeys, increased partners to work with across our affiliate network
Recommendations to others considering the product:
Speak to someone in their account management team who will be able to show you the platform and how you can get the most out of it. Steph is great.
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