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External reviews

417 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Daniel H.

Digital Audience Manager

  • August 13, 2020
  • Review verified by G2

What do you like best about the product?
At Hipages we like best Journey Banners
What do you dislike about the product?
At Hipages we dislike being unable to attribute Push notifications through branch
What problems is the product solving and how is that benefiting you?
App attribute and ascending user to download the app through Mweb journey banners.
Recommendations to others considering the product:
Branch can do it all, from attribution through to app ascension.


    Online Media

One of the pioneers in Deeplinking solutions

  • August 12, 2020
  • Review verified by G2

What do you like best about the product?
Branch is deeply invested in the mobile marketing community, their events always draw huge crowds due to the quality of the speakers and the content shared. We're currently only leveraging their deeplinking solution, even though their suite of solutions includes also attribution, although we're not currently leveraging this service due to our own limitations. Their dashboard is very user friendly, providing access to powerful insigths.
What do you dislike about the product?
Can't really pinpoint anything they should change.
What problems is the product solving and how is that benefiting you?
By leveraging Branch's deeplinking capabilities we are able to offer our readers a seamless reading experience, allowing them to access their content on any device they're currently using.


    Financial Services

Self serve platform for Marketing and Product

  • August 12, 2020
  • Review verified by G2

What do you like best about the product?
Very easy to onboard and integrate with our Martech stack. Marketing and Product can easily use without much instruction. Deeplinking capabilities and MMP are best in class.
What do you dislike about the product?
Nothing dislike so far, but curious how Branch will work after iOS 14.
What problems is the product solving and how is that benefiting you?
Primarily deeplinking and as a mobile measurement partner.


    Computer Software

Good Brand

  • July 06, 2020
  • Review provided by G2

What do you like best about the product?
The ways used for spreading information about mobile growth market
What do you dislike about the product?
As suchi didnt find any points to be disliked.
What problems is the product solving and how is that benefiting you?
Mobile marketing and analytics
Recommendations to others considering the product:
Use it and it will be very helpful for your work


    Health, Wellness and Fitness

Branch has helped us alot!

  • June 26, 2020
  • Review verified by G2

What do you like best about the product?
The ability to track and automatically deep link our incoming and existing user base into our mobile application has been seamless. To be able to do it so smoothly after setup was a great relief.
What do you dislike about the product?
Something to improve upon was the documentation for Expo / React Native. The setup and guesswork for the initial headache was a lot of trial and error so more information in this domain would be very useful.
What problems is the product solving and how is that benefiting you?
We are using it for our active new user installs and also using it as a referral / share mechanism from existing to new users to come into our mobile application. The main benefit has been to be able to set up the individual links and then do a quick deep link redirect without having the figure out the mechanisms.
Recommendations to others considering the product:
Easiest deep linking on the market.


    Gaurav S.

Great product but not so good customer support

  • June 25, 2020
  • Review provided by G2

What do you like best about the product?
That the tool is free for 10k MTU and easy to use.
What do you dislike about the product?
CUSTOMER SUPPORT IS NOT UP TO THE MARK AND IS DETERRING ME FOR TAKING A PAID SERVICE
What problems is the product solving and how is that benefiting you?
Attributing my inorganic and organic demand


    SAHIL K.

It is awesome Tool to use for attribution

  • June 24, 2020
  • Review provided by G2

What do you like best about the product?
how easily we can create short links and get attribution
What do you dislike about the product?
integration with other Partners for campaigns little difficult
What problems is the product solving and how is that benefiting you?
Deep linking and Deferred Deep-linking helping us to drive installation and registration no


    Consumer Services

Branch Review as a marketing professional

  • June 19, 2020
  • Review provided by G2

What do you like best about the product?
- combined analytics for App store and google play
What do you dislike about the product?
dashboards
Referral system is a bit off sometimes
What problems is the product solving and how is that benefiting you?
attributing mobile users
referral (credit) system


    Computer Software

So far so good.

  • June 19, 2020
  • Review provided by G2

What do you like best about the product?
Excellent UI. Easy to create tracking links. Reporting is solid.
What do you dislike about the product?
Technical implementation is a bit daunting and documentation could be updated. I would like to see Segment integration re-activated.
What problems is the product solving and how is that benefiting you?
Install attribution. User journey.


    Yess P.

It helps me understand where my users come from, and makes it very easy to diversify my navigation

  • June 19, 2020
  • Review provided by G2

What do you like best about the product?
How easy it is to generate links and use them to redirect people directly to the app, and later on have the analytics in place to understand where do users come from. It's also very easy to customize the content of the app by sending parameters within the urls. It has been instrumental in tracking our influencer marketing efforts. The technical support takes time to respond but ultimately always provides insights or ideas on how to fix stuff.
What do you dislike about the product?
The reporting is good but if you want to dig deeper, you'll have to implement apis or download raw data. I think there's a lot more potential in analytics. If you want to use branch as your main source of navigation analytics, consider your reporting capabilities, as the default reporting is rather basic, mostly in what refers to campaigns, sources and stuff. And in most cases, different reporting areas have part of the information you need. If you need a condensed report, you'll have to download raw data and prepare it yourself, or integrate the APIS, at a cost.

On the other hand, not sure if it's fully dependent on branch, but there's a 30% of attribution that's not properly captured. It sounds like a lot but comparatively, it is within the baseline of any attribution related solution.
What problems is the product solving and how is that benefiting you?
App navigation
App download Attribution
Influencer Marketing
Customized content within the app
Recommendations to others considering the product:
If you need an almost plug & play tool to solve your universal linking and attribution needs, this is your tool. It's quite integrated in the skillsets of most iOS developers, and it is considered almost like "the tool to use".

Something that I like a lot is their generous offering for free services up to a certain volume of MAUS, which makes it really easy to test the service and get value of it without investing from the minute 0.

Consider your reporting capabilities, as the reporting is rather basic, mostly in what refers to campaigns, sources and stuff. And in most cases, different reporting areas have part of the information you need.