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External reviews

417 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    영균 .

It is easy to analyze user patterns with a mobile app.

  • June 04, 2020
  • Review verified by G2

What do you like best about the product?
There are many functions, but deep link function and journeys function are good to use.
It has good scalability in conjunction with other solutions.
What do you dislike about the product?
The method of use is complicated and there are many exceptions for setting and the technical support of the engineer is not fast.
Disadvantages are complex in linking with other solutions.
What problems is the product solving and how is that benefiting you?
In conjunction with the Adobe site, the mobile app analyzes user patterns and performs efficient marketing.


    Caio M.

Excelent app tracker

  • June 02, 2020
  • Review provided by G2

What do you like best about the product?
It's a very user friendly tool and pretty straightforward to help any marketing and product team to drive growth.
What do you dislike about the product?
Nothing, the platform meets the needs of my team and the company.
What problems is the product solving and how is that benefiting you?
The main problem that Branch solves for us is the attribution and easily integration with a bunch of ad partners.
Recommendations to others considering the product:
I've tried many others mobile analytics and Branch is on the same leve of it's competitors.


    Angus L.

the simplest tool for making a QR Code for your App download

  • June 01, 2020
  • Review verified by G2

What do you like best about the product?
the simplest tool for making a single QR Code to download App for iOS & Android
What do you dislike about the product?
not huawei, oppo or xiaomi App Store support
What problems is the product solving and how is that benefiting you?
- Single QR Code to download App for iOS and Android
- Download App statistics through QR Code
Recommendations to others considering the product:
- a simple too for your to QR Code analytics


    Information Technology and Services

Branch is amazing for understanding growth, attributing and personalizing onboarding

  • May 30, 2020
  • Review verified by G2

What do you like best about the product?
1) I love the deeplinking mechanism and all of the tracking it provides. Saves us tons of dev time!
2) I love the smart banner branch offers and all the configurations you can use. Again, saves us tons of dev time!
3) I love the ability to SMS the app to desktop users. Great for activation~
4) I love that you can personalize onboarding depending on context!
What do you dislike about the product?
Although Branch has amazing data points, it needs to revamp its reporting as its quite confusing at times to use. In addition, there's a lot of different slicing and dicing that's missing there. At least we should be able to export this data to Looker or Mixpanel. In saying that, its enough for what I need atm, although I do think our needs will mature and I'd like to see Branch mature with us!
What problems is the product solving and how is that benefiting you?
Branch is helping us with mobile app adoption, growth and saving us dev time.


    Patrick M.

best way to refer

  • May 29, 2020
  • Review provided by G2

What do you like best about the product?
I love how simple and easy to integrate branch is. I think its the best way to track and manage referrals. I have used it on apps prior to this one, and always loved the experience.
What do you dislike about the product?
I think there are some learning curve issues. I think you should really make some sort of youtube series to make things very easy to use.
What problems is the product solving and how is that benefiting you?
Tracking referral program.
Recommendations to others considering the product:
do better on the referral side. There are too many competitors doing better at mobile analytics.


    Nick S.

Branch helps you streamline mobile experiences with great attribution and powerful deeplinking

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
Branches Identity Resolution takes the work out of attribution and deep linking for a developer and makes it easy to take a user from your web experience to specific locations in your mobile experience. Through their SDK (or for the non-technical creating a quick link on a branch dashboard) you can create a branch link and pass in data through url query parameters and be able to retrieve said data on your mobile app! Branch, through their identity resolution capabilities, will make sure that the data you get in your app through their sdk will be the same data that was on the link clicked by your user! This will allow you to handle data related to a user journey even if that journey goes through the app store and involves a fresh install!
What do you dislike about the product?
The branch documentation could be better. It took me quite a bit of reading as well as talking to support reps to understand what I could actually do with branch, but once I did it was huge!
What problems is the product solving and how is that benefiting you?
we're solving attribution from our web landing page to our app as well as tailoring our referral invite flow with personalized user data using branch links. this is all done through passing in anonymous_ids as well as user_ids through branch links.
Recommendations to others considering the product:
if you need to distribute marketing links coupled with specific data to a user or unify marketing attribution from your web domain to your mobile domain then branch can definitely help you.


    Aakash G.

I'm sold to Branch for lifetime, Supertool to make marketer's life easy

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
* Affiliate/Ad networks management
* Quicklinks for shortening links
* Trueview of actual business numbers by attributing only to deserving last touch
* Easy plug/play features like journeys, deepviews & referral which otherwise sucks a lot of tech and design team bandwidth. Ability to do A/B testing on top of that.
* MAUs based billing not per install basis unlike other competitors
* Webinars/Events giving insightful data and growth hacks
* Super awesome support and account management team
What do you dislike about the product?
Branch looks like it has been designed by hardcore developer, There are some signs of a coder being a core decision maker. Example, No relative dates in Branch. You have to select dates manually, you can't select as yesterday and so on.
What problems is the product solving and how is that benefiting you?
Although countless benefits
* Passing website traffic to app via smart banner (journey)
* Deferred deeplinks for contextual deeplinking even if user hasn't installed app
* Managing affiliates/ad networks and preventing fraud, The money you save by preventing fraud only is more than enough to justify Branch's invoice
* Extremely helpful and welcoming account managers
Recommendations to others considering the product:
Branch is super tool, If used wisely can solve all problems of a marketer. Also, Sometimes people confuse their poor setting of attribution windows or wrong integration with judgement of tool.


    Nick S.

Great for quick deep-linking and referral programs

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
Access to quick link creation through the dashboard.
What do you dislike about the product?
For our specific situation, lack of customized report pulling.
What problems is the product solving and how is that benefiting you?
Building out a referral program and using deep links to direct users from push notifications and other external links.


    Mike Z.

Great tool to reduce acquisition cost

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
Branch has proven to an indispensable tool for our team to really make every cent of our ad spend count. Our team uses Branch to monitor our attribution traffic and figure out which channels we need to optimize our social marketing campaigns to. The many available integrations with Branch also allows our marketing team to more efficiently coordinate and manage campaigns at many stages in the customer journey to conversion.
What do you dislike about the product?
Ran into some trouble in implementation. After we worked through those issues everything has been working satisfactory.
What problems is the product solving and how is that benefiting you?
Our team uses Branch to monitor our attribution traffic and figure out which channels we need to optimize our social marketing campaigns to.
Recommendations to others considering the product:
If your looking for a tuned-up and cost-effective mobile measurement partner, Branch is the solution.


    David N.

MUST USE Technology for your App Onboarding and Marketing

  • May 29, 2020
  • Review verified by G2

What do you like best about the product?
Branch makes it incredibly easy to create an onboarding flow. We use text messages to onboard new users via other users referrals. Branch reduced the time it took to prototype this to just a few minutes. The final version was an hour or two and we were testing within the office the same day. Branch also allows for loyalty and referral programs to be simplified. We scrapped our existing system for the simplicity, adaptability, and tracking flow of their system. And Journeys, what an awesome but simple way to plug into your marketing campaigns. I truly love Branch and I'll use it in everything we build in the future.
What do you dislike about the product?
I don't have a down side. This has been a critical component in our platform and it wouldn't be if we didn't love using it. The ONLY issues we've ever had were with Apple and DeepLinking bugs they had on their OS. All that has been fixed and working for us now.
What problems is the product solving and how is that benefiting you?
We are solving user onboarding and marketing solutions via their journeys, deep linking, and referral offerings in their platforms. It's badass, try it!