Contentsquare Experience Analytics
ContentsquareReviews from AWS customer
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Excellent tool and partnership
What do you like best about the product?
Contentsquare is a powerful tool with excellent journey visualisation and on-page analysis that we use extensively to assist decision-making, particularly in UX design and creative performance. It has also been instrumental in helping to locate and prove user pain points, assisting the development teams with session replays where they can see the issue and with data to help prioritise accordingly.
I'm also very pleased with the relationship we have. The CS team are always willing and quick to assist when needed, often going above and beyond.
I'm also very pleased with the relationship we have. The CS team are always willing and quick to assist when needed, often going above and beyond.
What do you dislike about the product?
With the power of the tool can come complexity. Taking full advantage of the tool can involve quite a steep learning curve, which can be challenging to build into the team's week. Ensure you have time to invest in learning and using the tool to get the most out of it.
What problems is the product solving and how is that benefiting you?
We're currently using the API to extract data into a holistic 'Campaign' dashboard, providing a view on creative and banner performance to assist in optimising our campaigns. In addition, we're using CS to identify and understand user pain points, to understand the impact on the business and the user and prioritise in the backlog. The tool is also fundamental to making improvements to UX, bringing data to corroborate a theory.
Great tool with user-friendly interface and actionable insights
What do you like best about the product?
Contentsquare is an excellent tool for UX analysis; it can give you insights into how users interact with your web pages, where they find eventual points of frustration, from what they are more attracted to or what they use more. Many useful features can help you conduct a more thorough analysis, such as the workspaces or the session replays. It can be used easily by various teams in a company, Designers, Analysts, Product Owners etc, since it has a very user-friendly and visual interface. Overall I think that the tool's real value is that it can give you quickly (in most cases also with less effort compared to traditional web analytic tools) actionable and easily interpreted insights. Moreover, an important asset is the great customer care, which helps you organize the work and leverage the value of the analyses.
What do you dislike about the product?
Overall there are not many negative things; there are some technological limits, especially on pages with many interactive elements, but with the support team it is possible to find alternative solutions. In the beginning, you need to dedicate time to the initial setup of the tool for mapping the pages, but once done, the maintenance doesn't require so much time.
What problems is the product solving and how is that benefiting you?
The main problem that Contentsquare is solving is whether our web experience meets the users' needs. With the use of Contentsquare, we can find UX solutions for elements that may not work for the users, change the order of the web elements according to the interest of our users, solve eventual problems that cause frustration to our clients and prevent them in the future.
Invaluable tool and partnership.
What do you like best about the product?
Our organization leverages ContentSquare to provide data-driven insights into the user behaviors of our intranet users hidden behind our firewall. We've leveraged the tool to guide governance decisions about optimizing our homepage, search page, global navigation, and many of our prioritized department web pages. ContentSquare data, insights and recommendations continually guide our user experience journey and have proven their worth tenfold.
What do you dislike about the product?
I wish I could say more constructively, but I honestly don't have any criticism to add. The ContentSquare tool and team members we've worked with have all been wonderful beyond words.
What problems is the product solving and how is that benefiting you?
ContentSquare has successfully identified friction points within our intranet experience and has provided specific and detailed recommendations on how to address them. One example would be the insights and offers that led to a complete redesign of our search results page. A comparative analysis of the year before the search redesign indicated that search refinements increased 51%, search depth increased 21%, and search exits decreased by 38%.
A high-performance tool and great personalized support !
What do you like best about the product?
Contentsquare help us to improve the customer journey, only with this tool can we track pass rates as well ! We can go into the details.
The support provided by Pierre and Elise is top notch !
The support provided by Pierre and Elise is top notch !
What do you dislike about the product?
Some features are difficult to use but it's a detail
What problems is the product solving and how is that benefiting you?
CS allows us to study new template implementation and make optimizations and fixes
Our intial experience was rocky, but overall the team has started to deliver our expectations
What do you like best about the product?
Madeline, our onboarding manager was most helpful at making content square useful and impactful for our business. After weeks of discussions, the analysis team also provided very helpful insights to feed into our website update.
What do you dislike about the product?
It was very difficult (and took months) to get alignment from content square on our onboarding plan and case study. Due to this delay, we missed the opportunity to update our website prior to the peak season. Each team member of the content square team works to deliver their section of the onboarding experience, but there is little account management and cohesion across the teams.
What problems is the product solving and how is that benefiting you?
We are working to update our website and Content square is providing the facts/data behind how those updates should be made. Between the qualitative and quantitative reviews that content square conducted, we now have the information to move forward albeit several months late.
A hands on experience!
What do you like best about the product?
The onboarding process has been beneficial and hands-on with our onboarding manager. They provide real examples of data you would be interested in for your website, and make sure you have all the tools and knowledge before letting you on your own.
What do you dislike about the product?
There is a ton of different analysis and data available, so it can be difficult or overwhelming to know where to start. However, if you learn the appropriate steps, you will be able to take it one analysis at a time!
What problems is the product solving and how is that benefiting you?
Understanding our consumers and segmenting them into product users, new vs returning, etc has been extremely helpful as we personalize the website experience for each of them.
Really enjoyed working with Madeline for training!
What do you like best about the product?
The ContentSquare platform is super helpful in identifying pain points with consumers on our website. The ContentSquare team, after implementation, was responsive and extremely thorough in their training. Our Onboarding Manager was always available to answer questions and set us up for success.
What do you dislike about the product?
The implementation process was not ideal, as numerous contacts and people involved made the process cumbersome. Also, the initial onboarding courses were not as helpful as I had hoped. We had multiple sessions with a large group and then a quiz at the end that I didn't feel assisted in our learning process. It wasn't until we had the Onboarding Manager's one on one guidance that I felt more confident in the platform.
What problems is the product solving and how is that benefiting you?
We wanted to understand how our consumers are interacting with our website and where there were areas to improve.
Great learnings from the tool on how consumers are using the website.
What do you like best about the product?
The site heat mapping and the user journeys.
What do you dislike about the product?
The onboarding process can be lengthy and resource intensive.
What problems is the product solving and how is that benefiting you?
Optimizing our website for a better consumer experience. We are also looking to scale our ecommerce business and need a best in class website to do so.
A powerful tool helping understand how your users navigate your site
What do you like best about the product?
I use a lot of zoning analysis and session replays modules, especially when I want to go deeper into the analysis. It is super powerful to compare different KPIs or different site versions. It is easy to filter the session replay only to see what matters to you. In the zoning, the colors and data visualization are very clear. At a glance, you can better understand how your page is consumed.
What do you dislike about the product?
Because of the product's complexity, it takes time to fully use the platform and get the most out of it. The mapping setup can require technical expertise and must be double-checked with the ContentSquare team to be sure your analysis is relevant.
What problems is the product solving and how is that benefiting you?
It helps us highlight detailed insights/frustration/pain points or other critical interactions with our website that couldn't have been detected with another tool.
Terrific tool and great support !
What do you like best about the product?
The training and the support are great. Each person in this company seems to be a rock star in his/her field! Very inspiring and helpful to make your teams grow. Everything is quite great: the tool and its fonctionalities, the product roadmap and the CSM support
What do you dislike about the product?
I would say that the access of the tool is quite pricey for small businesses. I would have liked to have more functionalities to analyze e-merchandising for small catalogs of products. The most difficult is actually to find time to use regularly the tool but the Professional Services are very helpful!
What problems is the product solving and how is that benefiting you?
Contentsquare enables our teams to prioritize their roadmap and to measure their actions in terms of optimizations. This is the perfect tool to model a more data-driven approach of marketing.
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