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Great Vendor
What do you like best about the product?
easy to pull out useful data and surface errors using journey maps
What do you dislike about the product?
with a hybrid app, it's difficult to set up certain tracking on web-based pages that aren't native
What problems is the product solving and how is that benefiting you?
using the content square as our main dashboard. was using multiple dashboards to analyze data.
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Great features and business support
What do you like best about the product?
Journey analysis and click tracking help evaluate changes and new product launches on our sites from the user's perspective. These analytics provide support for our teams to understand effectiveness or pain points, and then we can make necessary adjustments. It's great to get useful consumer feedback in this manner to evaluate our decisions effectively.
The support and collaboration from everyone at ContentSquare has been exceptional.
The support and collaboration from everyone at ContentSquare has been exceptional.
What do you dislike about the product?
There's not much to dislike. We have been using ContentSquare for some time and are expanding usage throughout additional segments of our business.
What problems is the product solving and how is that benefiting you?
ContentSquare helps zero in on where we may lose customers, what needs improvement and where we are doing well. As we plan through future development, relying on this data is critical.
Better understanding of the customer experience
What do you like best about the product?
Their visual reporting makes it easy to see how customers are using our site. They also help us find friction points and UX issues we can't really see in traditional analytics platforms. Our account Manager Richard Horsman goes out of his way to help us with analysis and understand our business goals and our users' needs.
What do you dislike about the product?
Some issues with rendering screens due to the complexities of our internal network/browser security settings. Have seen a lot of improvements over time though, so nice to see they are figuring out how to work around it for us!
What problems is the product solving and how is that benefiting you?
Better understanding of what people are engaging with on pages and in their journey. Traditional analytics platforms can show you a user journey, but when there are multiple ways to navigate and engage with your page they dont really tell you specifically what people are interacting with, just the result. With ContentSquare we have a much clearer perspective on what is engaging on a page, where there might be friction and ultimately informs us of opportunities to enhance our experience.
Perfect for A/B test analysis
What do you like best about the product?
I work in experimentation, and Contentsquare makes analysis of our A/B tests simple. The platform is very engaging and allows me to gather insights quickly, which are visually appealing and easy to digest. This makes sharing the data and insights with stakeholders and other team members who might not be familiar with digital tools easy.
I can get all the insights I need quickly and easily, which is especially useful when we're on a short timescale.
I can get all the insights I need quickly and easily, which is especially useful when we're on a short timescale.
What do you dislike about the product?
Contentsquare can take some time to become familiar with, especially for users like myself who haven't used tools like CS before.
However, the CS University courses and the CS community have been a great help, and I now find myself using the tool with ease. I've also attended a number of live training courses held by Contentsquare which I found very valuable.
However, the CS University courses and the CS community have been a great help, and I now find myself using the tool with ease. I've also attended a number of live training courses held by Contentsquare which I found very valuable.
What problems is the product solving and how is that benefiting you?
Contentsquare has helped with additional insights for our A/B tests. It allows us to see how users interact with our tests and helps us identify potential bugs or other issues.
Valuable User Experience Insights with great support!
What do you like best about the product?
Very user friendly and visual. Pretty much all of the modules are great. The overall website and page performance data from the tool are very useful. The Zonings and Journey Analysis modules are pretty cool in terms of how users interact with pages and where they go to after page they landed on. You can also see which page users landed on when arriving on the website (e.g. homepage, category and product pages). The recently added funnel feature on Journey Analysis is really valuable. Very ideal at looking at areas like Checkout completition.
What do you dislike about the product?
Hard to think of a downside to the tool. You may pay at a premium for the tool but the return of investment will be worth it for organisations if the tool wasn't implemented.
What problems is the product solving and how is that benefiting you?
Once we have enough data throughout a period of time (at least 6 months) it gives us a steer in terms of how to set our roadmaps for the next year and beyond. Such as focusing on certain areas of the website and working on resolving performance issues.
Really enjoy using content square
What do you like best about the product?
Since we have launched beauty, I have really enjoy using content square to provide the beauty commercial team with homepage insights & learnings/actions to optimise our HP content. Louise our PM for farfetch content square, has been amazing assisting me with any queries!
What do you dislike about the product?
Sometimes quite hard to navigate and set up dashboards on your own, hence needing Louise's asisstant
What problems is the product solving and how is that benefiting you?
Helping us analyse the beauty department on site in greater detail
Great insights made visual and a very supportive team.
What do you like best about the product?
I appreciate quite a few things about ContentSquare, but to name the two major ones:
- The insights are clear, comparable and visual. No need to do calculations yourself or create charts.
- The team is very helpful, always there to answer questions, help set up research and even serve insights to us themselves
- The insights are clear, comparable and visual. No need to do calculations yourself or create charts.
- The team is very helpful, always there to answer questions, help set up research and even serve insights to us themselves
What do you dislike about the product?
The tool is big, and you need to invest some time to get the hang of it. Which is worth it because the insights are valuable. And still a lot more simple than GA ;-)
What problems is the product solving and how is that benefiting you?
ContentSquare helps me understand how to organize content, how features perform and alarms me when technical issues arrise. This helps me in decision-making and presenting ideas internally.
Incremental to our decision making!
What do you like best about the product?
I love how clearly Content Square shows what page elements that users are most interested in and how likely they are to convert after interacting. It allows us to make data led decisions to run tests to optimise page conversion rates.
What do you dislike about the product?
Only downside is it can sometimes be a bit slow.
What problems is the product solving and how is that benefiting you?
It allows our testing insights team to find areas of opportunity for testing and to help understand potential conversion blockages.
A powerful tool for UX analytics
What do you like best about the product?
Contentsquare is a visually appealing platform that helps me understand and make sense of how customers interact with our websites. We can spot hidden opportunities not always available with other analytical tools.
It’s user-friendly, and customer support has always been helpful and quick to respond.
It’s user-friendly, and customer support has always been helpful and quick to respond.
What do you dislike about the product?
It can be a little overwhelming to start due to the number of analytical tools and options available. A steep learning curve, however, training is available within Contentsquare University and Community.
What problems is the product solving and how is that benefiting you?
The insights provided help inform our design decisions throughout the product design process.
Great, actionable insights the whole business can use
What do you like best about the product?
CS Live is definitely the best part of the tool. It allows me and the wider team to conduct analysis quickly and efficiently, without loads of training. These are the insights that are the most sharable and appreciated by the wider business too.
What do you dislike about the product?
I find some of the navigation round the tool quite clunky, for example making or editing mappings and trying to use zonings which mean I have to ensure other elements are also in place.
I would also like to be able to save reports. It's very ad-hoc so I always am repeating analyses. Would be great if I could create a report suite of different anaysis I've already conducted i.e journey analysis with the conditions set.
I would also like to be able to save reports. It's very ad-hoc so I always am repeating analyses. Would be great if I could create a report suite of different anaysis I've already conducted i.e journey analysis with the conditions set.
What problems is the product solving and how is that benefiting you?
Seeing on-page engagement metrics is useful for digging deeper into our testing results. Being able to understand how people use the page and how they navigate is an extra layer of insight we've found essential.
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