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External reviews

445 reviews
from G2

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    Wassim H.

Review from CS User @ Verizon

  • October 26, 2022
  • Review verified by G2

What do you like best about the product?
CS is a quick tool that lets me get great insights to enhance our customers digital experience
What do you dislike about the product?
None really as it has all the features i am looking for to analyze different issues and insights
What problems is the product solving and how is that benefiting you?
Customer frictions, customer facing front error messages, struggles during journeys


    Jacopo A.

Uno strumento che diventa fondamentale se si tratta di ottimizzare l'esperienza e le performance

  • October 26, 2022
  • Review provided by G2

What do you like best about the product?
Presenza di molte aree diverse dove poter approfondire cosa avviene sul proprio sito, dividere per segmenti e personalizzare il più possibile la piattaforma in base alle proprie esigenze di business. Integrazione con molti altri strumenti di analysis e A/B test e non solo.
What do you dislike about the product?
Non sempre è super intuitiva la parte di mapping e regex ma ci stanno lavorando e già con gli ultimi rilasci è nettamente migliorata.
What problems is the product solving and how is that benefiting you?
CRO activities & analysis
CX analysis
UX/UI analysis
A/B test quality observation


    Jack K.

Fundamental tool for improving UX

  • October 26, 2022
  • Review provided by G2

What do you like best about the product?
Once you know how to use the tool, it's very quick and easy to get valuable insights. Zoning Analysis is used frequently and is especially powerful regarding quick optimisations. In just a few minutes, you can identify users' most common issues and what is (or isn't) working for that page. I particularly like the ability to assign specific goals to the conversion metric to give you more relevant data for pages with different objectives.

Aside from the tool, the support given by Contentsquare has been massively helpful. Our CSM is always on hand to provide support and suggestions on how to push our analysis/optimisations.
What do you dislike about the product?
No tool is without some issues; a couple of minor things I have found:
- The tool can get stuck 'loading' when looking at more complex data, sometimes requiring you to refresh or set parameters again
- The mapping module feels more clunky than other modules. Editing mappings or trying to isolate certain pages from mappings to analyse could be simpler
- Some data can be inconsistent when working with other tools, such as GA. It can be hard to decipher which is correct

It's also fair to mention that Contentsquare seems to be working on new features often and looking to improve the tool consistently.
What problems is the product solving and how is that benefiting you?
As we are relatively new to Contentsquare and analysis tools, it's significantly impacted our ability to be more data-driven. Previously, our decisions would be driven by recent trends or opinions, which is unreliable. Using Contentsquare, we can now demonstrate why our choices have been made and, more crucially, track their efficacy and report on their value.


    Todd S.

Easy to use & actionable insight

  • October 26, 2022
  • Review verified by G2

What do you like best about the product?
Zoning analysis really brings to life what the user sees and acts like on a page!
What do you dislike about the product?
My only dislike is that I don't have enough time to use it more.
What problems is the product solving and how is that benefiting you?
They have improved the layout of our pages, and that gets customers to conversion pages quicker!


    Chris S.

Powerful Tool Supporting Our Data Driven Journey

  • October 25, 2022
  • Review verified by G2

What do you like best about the product?
I love how easy it is just to jump in and do some analysis, getting powerful insights within minutes. From zoning up a page to analysing a user's journey in a matter of minutes has helped us push our weekly trade reviews to ensure we're constantly reviewing the work we do. Analysing what our users are doing so we can react to any shifts in trends and ease any pain points. We are also hugely grateful to the Content Square team, particularly our CSM, supporting us on our journey.
What do you dislike about the product?
I would say the main downside with ContentSquare is the tool's speed; although getting to the data you need more often than not is quick, we can sometimes face speed issues when running more extensive queries.
What problems is the product solving and how is that benefiting you?
We often work on opinions, hunches... Content Square has helped us move away from this and be more data driven. Less 'I think we should do this' and more 'the data tells us we should be doing this'


    Paolo B.

Must-have tool for CRO specialist

  • October 25, 2022
  • Review verified by G2

What do you like best about the product?
The history of analysis can be divided into two moments: before and after Contentsquare.
Compared to other similar tools, Contentsquare offers a much simpler interface and a much greater depth of analysis.
Journey analyisys, Page comparator and Impact quantification are indispensable tools if you want to identify weaknesses in a web page and design data-driven functional solutions.
Both Customer Success and Support are always available and ready to help you solve any kind of problem.
What do you dislike about the product?
If other quantitative analysis tools are also used (e.g., AB testing tools), it happens to be faced with inconsistent data; it is not always easy to find a solution to these situations.
I think that the Session Recording area is the weak point of the tool. Other solutions offer the same service in a better way.
What problems is the product solving and how is that benefiting you?
Contentsquare helps make thoughtful design decisions and optimise the user experience.
When used in tandem with other qualitative and quantitative analysis tools, such as AB testing or User testing tools, you can say you are doing everything you can to take the user experience to another level.


    Marcello P.

Simple but impactful reports for the data hungry

  • October 25, 2022
  • Review verified by G2

What do you like best about the product?
Simplicity of their reporting and UI;
This helps every team to use the tool independently and without continuous support.
What do you dislike about the product?
How easy it is to mess it up, as it's open to everyone.
What problems is the product solving and how is that benefiting you?
Helps us understand WHY are people behaving in certain ways


    Pippa W.

Making content analysis more visual and digestible!

  • October 25, 2022
  • Review verified by G2

What do you like best about the product?
Zoning Analysis and the CS Live tool are the areas I use the most day-to-day. You can get a quick read on how your content is performing within just a few clicks! You are able to monitor your live content to see how it is performing in real-time, you can make decisions based on the metrics you are seeing, and optimise either immediately if you have the resource to or plan to optimise in the future based on your learnings.
What do you dislike about the product?
What I would like to see in the future from Contentsquare is an automated report that can be generated daily/weekly/monthly etc - at the moment there is nowhere to collect your data, as CSQ is a tool that is dynamic, you cant keep analysis. Once you change the dates to look at something else you lose what you were last looking at. It would be great if there was a more friendly and less manual method of transferring the data into benchmarking/report of content performance from a particular campaign you have been working on.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to objectively look at content performance, it helps us to collect factual evidence of performance which can help inform future decisions. We are able to see how much our customers engage with the content we serve them, and ultimately learn more from their behaviors and interaction. This will help up become more bespoke for different customer segments and territories in the future.


    Mario T.

Pushed our web analytics and experimentation programme to new heights

  • October 24, 2022
  • Review verified by G2

What do you like best about the product?
UNLOCKING VALUE
Since we added Contentsquare to our analytics tech stack, it's paid back for itself a few times over. Contentsquare has allowed us to inject increased accuracy and actionable insight into our optimisation programme. We have seen a much higher success rate from tests informed by Contentsquare insight.

SUPPORT AND SUCCESS MANAGEMENT
The CSM team at Contentsquare are frankly second to none. They are a dream to work with and they have been instrumental in driving adoption across the business and helping us gamify the process so the buy-in, regardless of business function, was enthusiastic. This enabled us to have more eyes on our website data and gather more high-quality ideas than ever before.
What do you dislike about the product?
Not a dislike as such, but a watch out. The onboarding phase needs to be approached very thouroughly. It would be all too easy to jump in and start running analysis before proper configuration and data validation are carried out. Contentsquare pushed us to do our due diligence first and have been very helpful in the process. Make sure you factor in the right time and effort and manage expectations to ensure proper setup and quality management is followed.
What problems is the product solving and how is that benefiting you?
As a D2C business, we constantly strive to improve our website experience. We take a very open and collaborative approach, which means everyone is happy to muck in and suggest improvement ideas. Contentsquare has helped us improve the quality of the ideation process.

In addition, we have uncovered a few low-hanging fruits in terms of optimisation that we never thought of before, thanks to the easy zoning analysis and visualisation, which before would have required a lot of manual work to uncover.


    Amy B.

This is a great visual reporting tool for retail.

  • October 24, 2022
  • Review verified by G2

What do you like best about the product?
The visual heatmap is a great way of demonstrating the online performance with buying and merchandising teams. I also like the way we can switch it to a PDF format to be shared with the teams. I like the way it represents comparable views e.g. christmas this week vs. last week. It's also helpful to see the fold line i.e. depth of the customer scroll including interactions with content.
What do you dislike about the product?
When reviewing zoning analysis the report is a polarised view of the customer journey i.e. single URL. It does not consider other touchpoints that happened before the customer arrived at the URL you are analyzing. Another downside of CS is that previous versions of content only last for 30 days, which means if you want to report on the same event the following year e.g. Black Friday/Christmas. You have to build up a snapshot library of content by device on a weekly basis.
What problems is the product solving and how is that benefiting you?
We are currently using CS to review the performance of the Christmas event, Back to school and Black Friday to inform trading decisions and placement for next year.