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Great insight and customisation. Becoming more intuitive over time.
What do you like best about the product?
Frequently uncovers the "why" that standard web analytics can't uncover. The ability to determine what content or experience works best, at a macro or micro level is crucial.
What do you dislike about the product?
Contentsqure isn't the easiest platform to use. Embedding it across teams that do not have backgrounds in analytics can be tricky and many prefer to be spoon-fed the information than commit the team required to get the most of it.
What problems is the product solving and how is that benefiting you?
What content specific audiences interact with and how these micro-conversions can lead to a full transaction later down the line. It enables us to make decisions earlier and commit to changes where the commercial benefits may not be immediately apparent.
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An enduring and fruitful partnership
What do you like best about the product?
ContentSquare as a platform is incredibly useful in highlighting customer pain points in our web journeys. We use the tool extensively as part of our conversion rate optimisation program and we've identified a number of areas to focus our efforts on. The session replay feature also complements our existing user testing and research capability by helping validate some of our hypotheses.
What do you dislike about the product?
There aren't any major concerns I have with the platform but two things I would call out are:
- the organisation is growing quickly and acquiring new businesses and capabilities and it is often not always clear when new features have become available
- linked to the point above, some of the new capabilities are not immediately integrated as well as they could be and initially may appear bolted on
- the organisation is growing quickly and acquiring new businesses and capabilities and it is often not always clear when new features have become available
- linked to the point above, some of the new capabilities are not immediately integrated as well as they could be and initially may appear bolted on
What problems is the product solving and how is that benefiting you?
ContentSquare helps us understand customer friction points with our Digital Channels and allows us to produce a prioritised backlog to tackle specific pain points. We use its features extensively to help improve the customer and commercial outcomes on our websites.
One of the most powerful tools to use for understanding how customers interact with your website
What do you like best about the product?
Our team utilises the zoning functionality the most so we can get an insight into exposure rates of our navigation. We're able to segment this by market users and by device. Workspaces has also been a great part of the platform for our team to use, as we can get easy and quick KPI information across our key categories, and again, we can segment this by specific users and compare date ranges or devices.
What do you dislike about the product?
We've found mappings problematic and time consuming for a few reasons. As we have so many categories onsite, finding a way to map out each category accurately and quickly has not been possible. We've had to have a lot of assistance with the setup, and some details added to our data layer to enable us to map entire categories + sub cats together.
What problems is the product solving and how is that benefiting you?
Contentsquare has allowed us to understand how customers interact with our website, and specifically how this varies by market so we can optimise those journeys effectively across all our key touchpoints. As our team has moved into a new localised structure, having this insight is critical.
The tool that humanises data
What do you like best about the product?
Content Square has been a vital tool in shaping our designs for our Digital transformation project.
The "Insights" and "Session Replay" tools gave us learnings that have been vital to inject into our designs to ensure we address all customers' frustrations and minimise journey friction.
Another beneficial report has been "Impact Quantification". This outstanding tool has been a blessing because it has allowed us to put a revenue value on the issues that were frustrating customers. Therefore, Impact Quantification has allowed us to build strong business cases to ensure these optimisations are launched as part of our MVP. Overall, Content Square is the elixir of insight, the detail to the high-level trend and the best next thing to the voice of the customer. It humanises data, and it's a must-have tool for my deep dives into a better journey for our dear customers.
The "Insights" and "Session Replay" tools gave us learnings that have been vital to inject into our designs to ensure we address all customers' frustrations and minimise journey friction.
Another beneficial report has been "Impact Quantification". This outstanding tool has been a blessing because it has allowed us to put a revenue value on the issues that were frustrating customers. Therefore, Impact Quantification has allowed us to build strong business cases to ensure these optimisations are launched as part of our MVP. Overall, Content Square is the elixir of insight, the detail to the high-level trend and the best next thing to the voice of the customer. It humanises data, and it's a must-have tool for my deep dives into a better journey for our dear customers.
What do you dislike about the product?
Although the session replay is incredibly useful at the moment, it's all masked, which means that unless you know the webpage like the back of your hand, it's challenging to know where the customer is on the page.
What problems is the product solving and how is that benefiting you?
There have been technical difficulties in unmasking the page, but Content Square customer service is hands-on and always so helpful, so I never feel like we're just left to it. Same as all the other issues we sometimes encounter with the tool; it might be the occasional bug on the "Zoning" tool, etc...but our lovely account manager always helps and finds alternative ways. Content Square Customer Service is the best in my 20 years of experience using Digital analytics tools.
Amazing Product - Great Customer Service.
What do you like best about the product?
As a designer, I really rate the zoning analysis feature, which allows me to create workspaces and monitor specific areas of interest, as well as track engagement, revenue and clicks on design updates.
What do you dislike about the product?
Sometimes I feel overwhelmed by the number of analysis features - but that isn't an issue with the product.
What problems is the product solving and how is that benefiting you?
It has allowed our team to create new design UI to impact our business and and improve customer journeys truly.
User friendly & quick to obtain data!
What do you like best about the product?
Contentsquare is very easy to use. You can obtain data within seconds with their useful chrome extension tool without having to go into external report builders.
What do you dislike about the product?
Sometimes it's difficult to take a snapshot during zoning analysis but this can be fixed by just zooming out & taking a screenshot.
What problems is the product solving and how is that benefiting you?
Contentsquare helps base all our onsite decisions based on customer data / interaction. Journey analysis really helps us understand customer behaviour and patterns to help solve cross-shopping opportunities.
A great tool to find out what customers really want!
What do you like best about the product?
I like how easy the tool is to use, and how accessible the university content is.
It gives you really quick and insightful data to help you make informed decisions.
It gives you really quick and insightful data to help you make informed decisions.
What do you dislike about the product?
There's not a lot I don't like about the tool
What problems is the product solving and how is that benefiting you?
Contentsquare is solving many issues for us, but primarily it's resolving the ambiguity of how customers are truly navigating the site and how best to convert them.
Super powerful tool
What do you like best about the product?
Zoning analysis is extremely useful for conducting content reviews and post-A/B test analysis. It's the most used tool in our analysis stack with a ridiculous amount of data-insights to unlock - if you have the time it's very worthwhile!
What do you dislike about the product?
As it's such a powerful tool, there is SO much you can do with it that sometimes it's difficult to know where to start.
I also find the Mappings module to be a tad more complicated than I feel it needs to be.
I also find the Mappings module to be a tad more complicated than I feel it needs to be.
What problems is the product solving and how is that benefiting you?
Identifying why certain things are happening on the website and unearthing testing opportunities. Ensuring every decision we make is data-led, even if that data is an observation or session replay showing a visitor struggling with a website feature.
A great tool to quickly identify and solve issues
What do you like best about the product?
It is easy to get quick insights from the tool to help make informed decisions.
What do you dislike about the product?
If you have a lot of pages on your site, the set-up and maintenance can be a bit manual.
What problems is the product solving and how is that benefiting you?
It is helping us see the customer journey in a clearer way than other analytics tools, and can help us quickly identify pain points and fix them within the journey.
My favourite platform for Analytics
What do you like best about the product?
I think that Zoning is my favourite tool inside Contentsquare for tracking KPI suck click & Journey Analysis is the second one to understand how the user move into the site.
What do you dislike about the product?
Sometimes I get some problems using zoning mobile such us not getting click data and not viewing the banner images.
What problems is the product solving and how is that benefiting you?
I think that Contentsquare solve the problem to get data quicky and in a visual way ready to be attached to a presentation, that's cool!
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