Contentsquare Experience Analytics
ContentsquareReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
459 reviews
from
External reviews are not included in the AWS star rating for the product.
Simple but impactful reports for the data hungry
What do you like best about the product?
Simplicity of their reporting and UI;
This helps every team to use the tool independently and without continuous support.
This helps every team to use the tool independently and without continuous support.
What do you dislike about the product?
How easy it is to mess it up, as it's open to everyone.
What problems is the product solving and how is that benefiting you?
Helps us understand WHY are people behaving in certain ways
Making content analysis more visual and digestible!
What do you like best about the product?
Zoning Analysis and the CS Live tool are the areas I use the most day-to-day. You can get a quick read on how your content is performing within just a few clicks! You are able to monitor your live content to see how it is performing in real-time, you can make decisions based on the metrics you are seeing, and optimise either immediately if you have the resource to or plan to optimise in the future based on your learnings.
What do you dislike about the product?
What I would like to see in the future from Contentsquare is an automated report that can be generated daily/weekly/monthly etc - at the moment there is nowhere to collect your data, as CSQ is a tool that is dynamic, you cant keep analysis. Once you change the dates to look at something else you lose what you were last looking at. It would be great if there was a more friendly and less manual method of transferring the data into benchmarking/report of content performance from a particular campaign you have been working on.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to objectively look at content performance, it helps us to collect factual evidence of performance which can help inform future decisions. We are able to see how much our customers engage with the content we serve them, and ultimately learn more from their behaviors and interaction. This will help up become more bespoke for different customer segments and territories in the future.
Pushed our web analytics and experimentation programme to new heights
What do you like best about the product?
UNLOCKING VALUE
Since we added Contentsquare to our analytics tech stack, it's paid back for itself a few times over. Contentsquare has allowed us to inject increased accuracy and actionable insight into our optimisation programme. We have seen a much higher success rate from tests informed by Contentsquare insight.
SUPPORT AND SUCCESS MANAGEMENT
The CSM team at Contentsquare are frankly second to none. They are a dream to work with and they have been instrumental in driving adoption across the business and helping us gamify the process so the buy-in, regardless of business function, was enthusiastic. This enabled us to have more eyes on our website data and gather more high-quality ideas than ever before.
Since we added Contentsquare to our analytics tech stack, it's paid back for itself a few times over. Contentsquare has allowed us to inject increased accuracy and actionable insight into our optimisation programme. We have seen a much higher success rate from tests informed by Contentsquare insight.
SUPPORT AND SUCCESS MANAGEMENT
The CSM team at Contentsquare are frankly second to none. They are a dream to work with and they have been instrumental in driving adoption across the business and helping us gamify the process so the buy-in, regardless of business function, was enthusiastic. This enabled us to have more eyes on our website data and gather more high-quality ideas than ever before.
What do you dislike about the product?
Not a dislike as such, but a watch out. The onboarding phase needs to be approached very thouroughly. It would be all too easy to jump in and start running analysis before proper configuration and data validation are carried out. Contentsquare pushed us to do our due diligence first and have been very helpful in the process. Make sure you factor in the right time and effort and manage expectations to ensure proper setup and quality management is followed.
What problems is the product solving and how is that benefiting you?
As a D2C business, we constantly strive to improve our website experience. We take a very open and collaborative approach, which means everyone is happy to muck in and suggest improvement ideas. Contentsquare has helped us improve the quality of the ideation process.
In addition, we have uncovered a few low-hanging fruits in terms of optimisation that we never thought of before, thanks to the easy zoning analysis and visualisation, which before would have required a lot of manual work to uncover.
In addition, we have uncovered a few low-hanging fruits in terms of optimisation that we never thought of before, thanks to the easy zoning analysis and visualisation, which before would have required a lot of manual work to uncover.
This is a great visual reporting tool for retail.
What do you like best about the product?
The visual heatmap is a great way of demonstrating the online performance with buying and merchandising teams. I also like the way we can switch it to a PDF format to be shared with the teams. I like the way it represents comparable views e.g. christmas this week vs. last week. It's also helpful to see the fold line i.e. depth of the customer scroll including interactions with content.
What do you dislike about the product?
When reviewing zoning analysis the report is a polarised view of the customer journey i.e. single URL. It does not consider other touchpoints that happened before the customer arrived at the URL you are analyzing. Another downside of CS is that previous versions of content only last for 30 days, which means if you want to report on the same event the following year e.g. Black Friday/Christmas. You have to build up a snapshot library of content by device on a weekly basis.
What problems is the product solving and how is that benefiting you?
We are currently using CS to review the performance of the Christmas event, Back to school and Black Friday to inform trading decisions and placement for next year.
Indispensable tool if you want to understand customer's shopping behaviour
What do you like best about the product?
The things I value the most in Contentsquare are
1. the tool is very interactive, visual and easy to use that provides a lot of unique data about customers
2. the number of training materials available to get to know the tool
3. how much support we got and still get from our Solution Expert and CSM - who guided us throughout the onboarding process
1. the tool is very interactive, visual and easy to use that provides a lot of unique data about customers
2. the number of training materials available to get to know the tool
3. how much support we got and still get from our Solution Expert and CSM - who guided us throughout the onboarding process
What do you dislike about the product?
In our business, we make a lot of changes to the website and to track the impact of those changes, you need to note every change somewhere because the tool tracks the performance of the area on the website, not the content or the change.
What problems is the product solving and how is that benefiting you?
Understand very easily how customers are navigating the website, what is their journey on site and what are the revenue opportunities we're missing out on.
Useful tool for quick analysis
What do you like best about the product?
Some great features in ContentSquare help you with a quick analysis of a page/journey. Zoning and journey analysis help understand how your users navigate your site, while session replay and segments help you delve further into patterns and behaviours.
What do you dislike about the product?
It can be hard to find zonings and segments, especially if your team doesn't follow a set naming convention. It would be good if you could compare zonings by device type or even compare another zoning of another page.
What problems is the product solving and how is that benefiting you?
Helping with deeper analysis at page level and insight through session replay about how our customers are using the website.
Great for investigating specific issues and queries.
What do you like best about the product?
Content Square offers a unique solution in which you can get an in-depth understanding of how customers interact with specific parts of your customer journey pages.
What do you dislike about the product?
The software doesn't lend itself to spotting trends as much as investigating specific queries or issues.
What problems is the product solving and how is that benefiting you?
Content Square is allowing us to understand which areas of our journey pages are most interacted with. Allowing us to adjust our layout to better suit customer needs
Quick and easy analysis, great for stakeholder engagement
What do you like best about the product?
The journey and zoning analyses are invaluable for quickly analysing pages and journeys and demonstrating findings to stakeholders. Contentsquare's user interface is simple and effective, making it easier to navigate than other analysis tools like Google Analytics.
What do you dislike about the product?
We often have issues with loading, for example when using page comparator, one page may load zonings fine, while the other gets stuck permanently loading. I think there are also accessibility issues (e.g. it's not possible to use parts of it on mobile, either for analysis or the learning on Contentsquare University).
What problems is the product solving and how is that benefiting you?
Contentsquare helps us present data-led insights to the business, to push for changes and iteration where needed. It really helps guide our designs throughout the development process, as we can continue to compare performance before and after a change in a very visual way that's easy to process.
Helpful and provide quick, actionable insights
What do you like best about the product?
There is always someone on hand to help wth queries/ show you how to use specific tools if you are unsure how to find something.
What do you dislike about the product?
It would be great if they could implement a way to organise zonings into folders so they can be grouped together for projects.
What problems is the product solving and how is that benefiting you?
We often need quick insights to know how a page is performing/ whether we need to move or change a specific part of a page so the 'live' tool provides answers!
Contentsquare has helped us improve our application form increasing conversion.
What do you like best about the product?
Page zoning and journey analysis are the 2 best features for me. This helps us see what our customers are doing and how they move around our site.
What do you dislike about the product?
I think it can be really confusing to use. The UI I have noticed bugs since the new branding update.
What problems is the product solving and how is that benefiting you?
CS is helping us create good-quality AB tests. We test mainly on the enquiry form, monitor what our customers are doing, and see their frustrations. This is helping us hypothesise and encourage us to try alternative ideas to help drive conversion.
showing 241 - 250