Contentsquare Experience Analytics
ContentsquareReviews from AWS customer
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Don't know how I ever did my job without it!
What do you like best about the product?
Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.
What do you dislike about the product?
Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.
What problems is the product solving and how is that benefiting you?
We're no longer testing things for the sake of testing, we're following a structured roadmap full of priorities, backed with strong data.
Recommendations to others considering the product:
What are you waiting for? :)
Eye opener for online journeys we would never see with other analytics tools
What do you like best about the product?
Contentsquare adds so much more context to data, and it's super visual, which is a plus. It enables us to work on a more local level, as we get so much detail and can drill into specific journeys.
A combination of zoning analysis with page comparator, quantification, and journey analysis before & after a certain page opens doors to many optimizations on our site. I'm happy we can now avoid lengthy team discussions on how something “looks nice” to someone, but rather focus on the data that's in front of us and show what the customer wants. It really saves us time by focusing on conversion and building seamless experiences for our customers.
A combination of zoning analysis with page comparator, quantification, and journey analysis before & after a certain page opens doors to many optimizations on our site. I'm happy we can now avoid lengthy team discussions on how something “looks nice” to someone, but rather focus on the data that's in front of us and show what the customer wants. It really saves us time by focusing on conversion and building seamless experiences for our customers.
What do you dislike about the product?
Mapping module can definitely improve as well as the setup of zonings with the snapshot function is very buggy, which takes a lot of time to set up.
What problems is the product solving and how is that benefiting you?
- Understanding how the traffic navigates in different segments/flows as well as where the frictions are.
- Quantifying the impact of a bug or a design change, which is helpful e.g. for our product owners to esitmate the priotity.
- Visualising different content blocks on a page and rethinking their order based on conversion KPIs.
- Quantifying the impact of a bug or a design change, which is helpful e.g. for our product owners to esitmate the priotity.
- Visualising different content blocks on a page and rethinking their order based on conversion KPIs.
Very useful tool, that gives you plenty of insights on your visitors
What do you like best about the product?
The different analysis modules, the user-friendliness of the tool and the CS team who's helping us.
What do you dislike about the product?
Would be nice to be able to do zoning comparison btw mobile and desktop
What problems is the product solving and how is that benefiting you?
Trying to understand the blocking points of visitors on our website and what we need to optimize.
If you want to move fast, use Contentsquare
What do you like best about the product?
- Start analysing very fast
- Very intuitive to share results with stakeholders
- Clean interface
- Very intuitive to share results with stakeholders
- Clean interface
What do you dislike about the product?
You have to get used to it and this takes some effort. But once up and running, it's a great tool to use.
What problems is the product solving and how is that benefiting you?
Thanks to Contentsquare we can easily detect issues in our journeys and improve gradually.
Insight I have never had before
What do you like best about the product?
I am really enjoying being able to pull up a page and review the particular sections of the page.
What do you dislike about the product?
New to the tool, so no dislikes currently.
What problems is the product solving and how is that benefiting you?
The exposure rate of pages is instantly giving us insight to how our pages should be set up
Interesting for Analyses, Sometimes a Little Confusing
What do you like best about the product?
The Zoning analysis section is fascinating, though it is sometimes a little confusing to get your head around where there are lots of URLs and website changes involved. I like the Page Comparator for quickly and easily seeing differences in page performance between different Segments of Users.
What do you dislike about the product?
The Journey Analysis section is pretty and nice in theory but is difficult to use to make any solid observations. Zonings can easily be or become more complicated than they first appear and require extra tags. Session Replays can be confusing to analyse.
What problems is the product solving and how is that benefiting you?
Using insights from ContentSquare, we are looking into what aspects of our website to change to improve customer experience. We can also use ContentSquare to back up hypotheses from other software and provide evidence for our theories.
Novice user of Content Square review
What do you like best about the product?
The ability to learn how customers behave on-site in various ways - helping conclude many hypothesis
What do you dislike about the product?
Not being able to extract data to excel etc.
What problems is the product solving and how is that benefiting you?
where customers are going after certain area's of the site - helps understand the journey better and identify any pain points along the way
Quantitative analysis as well as qualitative ones
What do you like best about the product?
The consultation and support from the team has been brilliant. Our business support manager is always there to help with any queries.
What do you dislike about the product?
The software could be a difficult to start with. But once you have received the training, it is relatively straightforward.
Also, there could be occasions where certain functionalities are not working as expected.
Also, there could be occasions where certain functionalities are not working as expected.
What problems is the product solving and how is that benefiting you?
I have used it to assess whether an AB test is successful assessing more granular details. It has helped me to gather more information about customers behaviour.
Valuable real time insights to shape business performance and optimisation
What do you like best about the product?
Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go.
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!
What do you dislike about the product?
Zoning/heatmap download functionality is still only limited to one type of heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?
What problems is the product solving and how is that benefiting you?
Improving business performance across all Samsung product categories and provide optimisation strategies.
Support European markets in insights delivery & usage for their local activities.
We have successfully provided proactive business insights to shape performance and make changes in a timely manner.
Support European markets in insights delivery & usage for their local activities.
We have successfully provided proactive business insights to shape performance and make changes in a timely manner.
Recommendations to others considering the product:
Focus on enabling your team so CS becomes a self-serve platform. There is so much to explore and use, and we can get so much more out of it if we use it as a team with different focus areas.
Great platform for analysing customer behaviour
What do you like best about the product?
Contentsquare really helps bring data to life with visuals that are easy to understand and use. This is important when sharing analysis with other people to keep the data engaging.
What do you dislike about the product?
There isn't much to dislike, Contentsquare are always looking for ways to improve their platform and make it easier for the user to use.
What problems is the product solving and how is that benefiting you?
Using Contentsquare helps me solve issues with the onsite customer journey and allows me to drill in to category performance so I can make changes to the website that I'm confident will have a positive affect on the customer experience.
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