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Great analytics tool to understand customer behavior, but it's very easy to use
What do you like best about the product?
It has been just half a year since we started using Contentsquare, we already got many insights from this great tool. Contentsquare has many great modules. CS LIVE allows quick and easy analysis in the browser, so I think it's easy to use even for analysis beginners.
Also, among many great features, journey analysis and zoning analysis in paticular are my favorite. These modules are very useful for understanding customer behavior, which has been difficult to analyze with other tools.
Also, among many great features, journey analysis and zoning analysis in paticular are my favorite. These modules are very useful for understanding customer behavior, which has been difficult to analyze with other tools.
What do you dislike about the product?
In journey analsys, page comparator, zoning analysis, we can compare the data under two condition (different device type, date, segments...), it would be better if we could compare more than three at a time, because for me, sometimes I want to compare more than three at a time. (but this compare feature under two condition is still great)
What problems is the product solving and how is that benefiting you?
Contentsquare helps us to indentify where is the friction and which content on the page is contributing the most to conversions. These insights have been useful for layout and redesign of page contents and functional modifications to the site.
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Extremely powerful tool to understand consumer behavior
What do you like best about the product?
The product has some very unique features and metrics that makes understanding what is driving conversion and what doesn't drive conversion very clear. The team behind the product is consistently improving the product as well, which allows for new ways to find and surface actionable insights.
What do you dislike about the product?
Many do not put the time in to understand all the "puzzle pieces" of the platform but once you have much of the puzzle put together it is very easy to gain insights.
What problems is the product solving and how is that benefiting you?
As a product team we are consistently looking at new ways on how we can drive additional organic traffic and provide an exceptional consumer experience on site as we believe good experiences lead into conversion behavior. ContentSquare helps us understand that consumer experience from a multitude of angles such as providing revenue metrics and revenue heatmaps as well as session replays to help us understand and improve that consumer experience.
User Friendly tool for payment related projects
What do you like best about the product?
Its very to use for application transaction recordings and playback for validations.
Good to use for large applications flows and easily usesable.
Good to use for large applications flows and easily usesable.
What do you dislike about the product?
Some recordings takes time for playback.
What problems is the product solving and how is that benefiting you?
For Insurance project we use it for payment transacation flows and its very useful for recording and play back for indusval and entire day transactions.
Instant understanding for journey analysis and ab testing
What do you like best about the product?
It's very easy to use. Funnels and Journey analysis can help you quickly navigate where to prioritise and for which segments/cohorts. It's also quick, it would take seasoned data professionals to replicate the level of journey analysis in a tool like GA or Adobe Analytics. The click-recurrence event is a great metric that highlights user frustration on site, so can be used to elimiate bugs and/or provide a new feature. The Optimizely integration is a must-have for us, so we can create two segments (control vs challenger) and dig into the "why" behind experiment results.
What do you dislike about the product?
Downsides are tied to ease of use... translation of CS data, such as attractiveness and time spent in a given area of the site can be subjective and used to serve a bias opinion. It is therefore important to socialise the data and get shared feedback when translating Contentsquare results.
What problems is the product solving and how is that benefiting you?
Funnel analysis helps us understand where to target development effort.
We have also used CS hours for a deep dive one page template, up for a full refactor.
We have seen performance gains on our vendor funnel, by elimiating distractions identified by Contentsquare analysis.
We have also used CS hours for a deep dive one page template, up for a full refactor.
We have seen performance gains on our vendor funnel, by elimiating distractions identified by Contentsquare analysis.
Contentsquare has become my secret weapon!
What do you like best about the product?
All of it. Without Contentsquare we would continue to understand some of the data including the 'what' however with it we now understand 'why', why do customers behave in the way they do and target very specific segments of users.
The tool is super user friendly, onboarding is a dream and the support you get from the team is second to none.
The tool is super user friendly, onboarding is a dream and the support you get from the team is second to none.
What do you dislike about the product?
It would be great to have some more focus in training and analysis around analysis context. Getting the methodology is key however analysis context setting is so important and spending 20-30 mins on this and how to build out segments correctly would be so valuable.
What problems is the product solving and how is that benefiting you?
Easy to comprehend data which means everyone, no matter what level, can jump in to the tool and start data analysis themselves - it helps to democritise data.
Team colloboration has been enhanced with things like shared workspaces, knowledge sharing, workshops.
The tool has enable us to change and streamline processes which has been huge and helped us become more agile.
Team colloboration has been enhanced with things like shared workspaces, knowledge sharing, workshops.
The tool has enable us to change and streamline processes which has been huge and helped us become more agile.
Best customer behaviour analytics tool
What do you like best about the product?
I started using Contentsquare about a year ago, and it gives us a lot of opportunities to plan CRO tests and make data-driven optimizations.
I love that there are different types of analysis that I can do from a macro to a micro level, starting from the customer journey to the page level and specific elements on each page. It was a little bit difficult to really dive into using all the functions that Contentsquare has, but the Contentsquare team is super helpful in supporting and guiding me on how to proceed with the analysis I want to conduct. Precised segmentation and goal setting are also available very easily, and it really helps me and saves my time to focus on the specific users, which is what I am still missing from Hotjar.
I love that there are different types of analysis that I can do from a macro to a micro level, starting from the customer journey to the page level and specific elements on each page. It was a little bit difficult to really dive into using all the functions that Contentsquare has, but the Contentsquare team is super helpful in supporting and guiding me on how to proceed with the analysis I want to conduct. Precised segmentation and goal setting are also available very easily, and it really helps me and saves my time to focus on the specific users, which is what I am still missing from Hotjar.
What do you dislike about the product?
This is due to my company policy but it is unfortunate that we have an anonymised mask on session replays so I am not able to take the full experience of video recordings on Contentsquare.
What problems is the product solving and how is that benefiting you?
Contentsquare help us to figure out in which steps that they are frustrated or struggling with (Customer Journey Analysis) and check the performance and interaction with specific functions like CTA and filter buttons (Digital and User Expereince).
The most user-friendly analytics tool to date!
What do you like best about the product?
I use Contentsquare on the daily. It is a great tool for not only just quick checks but also for more in-depth analysis that requires using a combination of the functionality Contentsquare provides. It is intuitive and easy to understand. We have had good support as well with the tool whenever we've asked for it and not just!
What do you dislike about the product?
- builing mappings and keeping those up to date (could it be something that happens automatically?)
- sometimes when downloading the image of a zooning analysis, the image is not showing a proper view of all areas in the page
- sometimes when downloading the image of a zooning analysis, the image is not showing a proper view of all areas in the page
What problems is the product solving and how is that benefiting you?
Contentsquare is helping us sovle friction journeys and build hypothesis around new products we want to launch. It also helps us keep track of performance of those and overall wesbite analytics.
CS: Complicated analysis, simplified.
What do you like best about the product?
For me, my favourite thing about Contentsquare is the live support. Courtesy of our client managers Eleanor V. and James C., we have consistent support to ensure that we're able to deliver meaningful analysis to our internal and external stakeholders.
They're always on hand to help build mappings, look into data points or things that just don't look right and triage to see what's happening, what we could change and more.
They're always on hand to help build mappings, look into data points or things that just don't look right and triage to see what's happening, what we could change and more.
What do you dislike about the product?
The only thing I'm not entirely fond of is the Workspace creation; I'm very likely doing it wrong, but I find creating the tiles quite difficult and long-winded, but others in the company don't have a problem so it is very much likely something I'm doing, I just haven't got around to reading the (extremely helpful) tutorials!
What problems is the product solving and how is that benefiting you?
Contentsquare helps us to identify otherwise hidden friction points in our customer journey, optimise our layouts and technical developments to capture key successful behaviours and make recommendations to us for how to optimise key landing pages such as the homepage. Through using Contentsquare we've identified numerous looping and unideal behaviours including a broken promo code behaviour, frustration clicks on non-clickable imagery and more.
Enterprise-Level CX Analytics
What do you like best about the product?
It is just a couple of months since we started leveraging Contentsquare in our day-to-day activities, but we are already seeing a solid improvement in our CX analytics stream. The easy-to-use UI and the simple setup is helping us assess the performance of our website and identify the current gaps of our user-experience.
What do you dislike about the product?
The GA4 integration is still missing and this is impacting the level of detail that we can reach within our analysis on Contentsquare. We still need to leverage other tools to have the full picture. Hopefully, this gap will be overcome in the coming releases.
What problems is the product solving and how is that benefiting you?
Being able to analyze the user flow, the pages heatmaps and the session recording withing a single tool which is easy-to-use it is a key driver of success for us
Excellent Training
What do you like best about the product?
Very pleased with the live training that Contentsquare provide. They cover a lot over the sessions and it is all recorded so you can review as much as you want in the future.
There is also a live Q&A at the same time, which is very useful.
There is also a live Q&A at the same time, which is very useful.
What do you dislike about the product?
I'm pleased with how well Contentsquare has aligned with A/B third parties so that this can all be linked together. I think it would be of further use of how much line-up there is into GA4 as well.
What problems is the product solving and how is that benefiting you?
Viewing the paths that Users take around the website and understanding where the Sessions fall away so that hypotheses can be formed and A/B Tests etc. created to try and improve Conversions etc.
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