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Great UX and Heatmapping Tools
What do you like best about the product?
I really like the heatmapping tools and ability to give thorough analyses to our clients who utilize this platform as to what is working on their pages and why. The color coding and zone analysis really provide a visually dynamic presentation that resonates with our clients.
What do you dislike about the product?
The circular tables for drop-off when doing funnel reviews isn't as user-friendly as it could be. It takes some practice to get used to.
What problems is the product solving and how is that benefiting you?
Solving major UX / CRO problems for our clients' websites. Using Contentsquare we are able to present and recommend data driven decisions to accompany our recommendations.
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Brilliant Tool for CRO and Incredible Journey Insight Analysis!
What do you like best about the product?
I have been using the Contentsquare platform for over 10 months, I have found it to be very user-friendly and easy to navigate around, all the information you need is easily available from the dashboard.
The Contentsquare team provided a first-class onboarding experience it was the best! They continue to provide outstanding ongoing support and advice for both our Digital and Development Teams.
The CS University offers basic and expert certification and flash training videos, which is a fantastic way to improve your continuous learning and gain even more insights from the platform.
The Zoning Analysis Feature enabled us to optimise our homepage which delivered +200% increase conversion rate of banner clicks, in the 1st month of the CS platform implementation. Performance Analysis also provided valuable benchmark insights for future promotional marketing campaigns.
Another excellent feature of Contentsquare is the Alerts Function to monitor site performance with actionable KPI metrics. The Page Comparator Export Data function is also wonderful way to save metrics in a spreadsheet. The tool also provided valuable benchmark insights for future promotional marketing campaigns.
I have received an award for CS Worldwide Quarterly Champion Q4 2022 and Q1 2023 for being an active platform user, demonstrating how much I enjoy using the platform to get the best insights to contribute to the continued business success.
Overall Contentsquare is an excellent CRO and analytical platform that has helped our business to understand our user behaviour better, using real website data improving our customer journeys and increasing conversions. I would highly recommend it!
The Contentsquare team provided a first-class onboarding experience it was the best! They continue to provide outstanding ongoing support and advice for both our Digital and Development Teams.
The CS University offers basic and expert certification and flash training videos, which is a fantastic way to improve your continuous learning and gain even more insights from the platform.
The Zoning Analysis Feature enabled us to optimise our homepage which delivered +200% increase conversion rate of banner clicks, in the 1st month of the CS platform implementation. Performance Analysis also provided valuable benchmark insights for future promotional marketing campaigns.
Another excellent feature of Contentsquare is the Alerts Function to monitor site performance with actionable KPI metrics. The Page Comparator Export Data function is also wonderful way to save metrics in a spreadsheet. The tool also provided valuable benchmark insights for future promotional marketing campaigns.
I have received an award for CS Worldwide Quarterly Champion Q4 2022 and Q1 2023 for being an active platform user, demonstrating how much I enjoy using the platform to get the best insights to contribute to the continued business success.
Overall Contentsquare is an excellent CRO and analytical platform that has helped our business to understand our user behaviour better, using real website data improving our customer journeys and increasing conversions. I would highly recommend it!
What do you dislike about the product?
The only thing I do not like is in workspaces when creating line chart widgets, the number of segments you can choose and displayed on your chart is limited. It would be great to have the option to include more to compare all our traffic channels on one chart, for example if we currently choose five segments it is displayed over two charts.
What problems is the product solving and how is that benefiting you?
Contentsquare continues to develop and offer new features such as the funnel journey steps, providing a more productive and granular analysis of the journey to improve our user journey.
Data Driven Decision Making for Digital Experiences
What do you like best about the product?
What I like the most about Contentsquare is that it is a comprehensive analytics and user-friendly platform providing insights and recommendations for several business users. Here is how we leverage it inside our organization:
- Enabling the UX and analytics team to work together to identify areas of opportunity, such as underperforming pages, UX issues, and suggestions for improvement. The tool helps the team prioritize optimization, quantifying the impact on conversion and revenues of a specific issue, and better understanding where the users may be frustrated or abandon their purchase. Useful both for spot analysis or Conversion Rate Optimization Plans.
- Zoning Analysis helps UI team to optimize content based on users' preferences and behavioral metrics such as hesitation time, time before first click or click recurrences. By looking at session replays, it is possible to understand the experience of every single user deeply.
- Store Management and Visual Merchandising teams to adapt the layout and structure of main website pages, analyzing how users interact with them.
- Enabling the UX and analytics team to work together to identify areas of opportunity, such as underperforming pages, UX issues, and suggestions for improvement. The tool helps the team prioritize optimization, quantifying the impact on conversion and revenues of a specific issue, and better understanding where the users may be frustrated or abandon their purchase. Useful both for spot analysis or Conversion Rate Optimization Plans.
- Zoning Analysis helps UI team to optimize content based on users' preferences and behavioral metrics such as hesitation time, time before first click or click recurrences. By looking at session replays, it is possible to understand the experience of every single user deeply.
- Store Management and Visual Merchandising teams to adapt the layout and structure of main website pages, analyzing how users interact with them.
What do you dislike about the product?
Contentsquare is rich in inputs and insights but also requires teams that can effectively leverage the functionalities.
The outputs of this tool are valuable themselves, still the integration of results with insights from different tools (e.g. website data, transactional data and CRM insights) can make the most of it, helping decision makers to get the full picture.
The outputs of this tool are valuable themselves, still the integration of results with insights from different tools (e.g. website data, transactional data and CRM insights) can make the most of it, helping decision makers to get the full picture.
What problems is the product solving and how is that benefiting you?
- Understanding main website friction points and golden conversion paths
- Measure behavioral user metrics on specific pages
- Prioritize issues impacting on conversion rates and revenues
- UX improvement and CRO Plan
- Adapt the layout of specific pages/assortment proposals based on interaction data
- Measure behavioral user metrics on specific pages
- Prioritize issues impacting on conversion rates and revenues
- UX improvement and CRO Plan
- Adapt the layout of specific pages/assortment proposals based on interaction data
ContentSquare
What do you like best about the product?
Great for finding customers friction points and going deeper into our website analysis and perfromance
What do you dislike about the product?
It can be difficult to use. Not super easy for beginners to use and can take a long time to get comfortable with the tool.
What problems is the product solving and how is that benefiting you?
Helps us to identify pain points for customers.
Understanding the behaviour of our cutsomers
Understanding the behaviour of our cutsomers
Great tool to evaluate site performance
What do you like best about the product?
- LOVE zoning analysis easy to use, compare and present page enagement visually
- Impact quantification report to measure the impact by segment and evaluate A/B test result
- session replay help investigate user behavior or friction points
- Impact quantification report to measure the impact by segment and evaluate A/B test result
- session replay help investigate user behavior or friction points
What do you dislike about the product?
- Journey analysis can only be shared or explored via image; I hope it can be switched to sankey chart where the majority of user flow by page is more apparent.
What problems is the product solving and how is that benefiting you?
Using Contentsquare to measure content performance and user engagement that help keep optimizing site page and content.
CS is at the heart of our UX data-driven strategy
What do you like best about the product?
I like to compare segments of different users based on both analytical and transactional data. Measuring business impact of having more people in segment A or B is pretty valuable for feature prioritization. Basically we can improve every single page by understanding what component is seen/clicked/etc.
What do you dislike about the product?
Only 3 months of data (it can be extended by subscribing to the 12 months option)
What problems is the product solving and how is that benefiting you?
Classic analytical tools tells you "there's a problem". CS is telling you "what's the problem".
Great tool for understanding user behavior
What do you like best about the product?
The tool itself is quite user friendly and doesn't require an extreme amount of training to get value out of it. We had teams across merchandising, marketing, and product/UX leveraging the insights.
What do you dislike about the product?
We found an alternative tool that we felt did a similar job on user research, but outperformed in find/fix functionality. Our biggest problem to solve was related to site issues and stability, so this became our trigger to switch.
What problems is the product solving and how is that benefiting you?
We leveraged ContentSquare to understand customer journeys throughout the site and to identify issues we needed to resolve to improve Cx. It was also used for new product research.
Fast and powerful insights to your customers interactions
What do you like best about the product?
Graphic represantations for most use-cases and in-depth analysis available with just a right click (in most cases).
Also the product updates in the last couple of months (since I have been using it) seem to be really close to customer requirements and further increase the ease of use.
Also the product updates in the last couple of months (since I have been using it) seem to be really close to customer requirements and further increase the ease of use.
What do you dislike about the product?
User Segmentation is only possible at a reasonable level in connection with other 3rd party applications. Some more integrations would be very useful for many users, i.e. HubSpot or Google Analytics 4
What problems is the product solving and how is that benefiting you?
Optimizing our website and making the online ordering as convenient as possible for our customers
Great platform for discovering additional insights!
What do you like best about the product?
Contentsquare makes it easy for anyone in the team to derive additional insights and look into page performance without the need to code.
What do you dislike about the product?
The CS university tutorials could be improved with case study tutorials.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to easily look into the performance of pages and journey and highlights user frustration points.
Contentsquare review by a D2C ecommerce brand
What do you like best about the product?
Definitely the upsides of Contentsquare are the intuitive frontend, far-stretching analysis capabilities, and excellent support.
What do you dislike about the product?
It takes some time to get acquainted with all different facets of the platform, and it's costly for relatively smaller companies.
What problems is the product solving and how is that benefiting you?
Previously with Google Analytics we weren't able to thoroughly analyze all different touchpoints and segments in and around the customer journey.
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