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Great for Sales Teams --- Shows you which customers are active
What do you like best about the product?
Heap sends me a report every morning showing me which trial customers are actively engaged in the trial and the number of page views. I know where to focus my outreach efforts.
What do you dislike about the product?
The data is buggy at times---- not sure if a Heap issue or the way I set it up. Old trials no longer active show page views.
What problems is the product solving and how is that benefiting you?
Understanding customer use and frequency. Sales have gone up since deploying Heap.
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Heap Analytics
What do you like best about the product?
More features than I need; free service; decent tech support
What do you dislike about the product?
Somewhat of a learning curve; no WordPress plugin
What problems is the product solving and how is that benefiting you?
I need a visualization tool for analytics so I could show interaction with websites in creative ways.
Recommendations to others considering the product:
Follow the implementation guide before you start installing!
Great and simple tool!
What do you like best about the product?
The simplicity of this tool is amazing. You can map events on your website without any coding or knowledge of programming.
What do you dislike about the product?
To be honest I haven't found things that I really dislike. It's doing what it suppose to do very well.
What problems is the product solving and how is that benefiting you?
Finding out how many visitors are reaching specific parts of the website and doing events. Conversion ratio measuring with this tool is really simple.
Recommendations to others considering the product:
If you're looking for a tool that helps to measure conversion rates of your customers actions on your website, HeapAnalytics stands out as a simple tool that can do it all.
Great tool to have!
What do you like best about the product?
Heap helps when trying to really dig into user behaviour. It allows for multiple actions, views, clicks, etc. to be grouped and filtered. I especially like the ability to have specific filters to know more about our prospects.
What do you dislike about the product?
Sometimes the data gets funny and we always have to tweak it to get to the final numbers. The best way to get about this is to look across multiple data sources and have a fact check on each and every number you get. Once you find out that things are almost the same, then you can start to relay on it completely. Before, that, it's best to double check the numbers.
What problems is the product solving and how is that benefiting you?
Data collection and analysis.
Recommendations to others considering the product:
I would recommend Heap, just make sure of the price-value for you.
Best analytics tool out there
What do you like best about the product?
Once upon a time, there were a few names trying to compete in the analytics market; then came Heap and changed everything. They figured out a way to track all the events on your web page without you telling them what to track. That's a game changer. Track first, build your funnel later.
What do you dislike about the product?
I guess one of the few things I would improve is to be able to create an event for a button based on the route that link was clicked in.
What problems is the product solving and how is that benefiting you?
It's been definitely helpful for improving my funnel. By running experiments I've been able to tweak some texts and button placements and see how they influence the conversion rate.
Recommendations to others considering the product:
It's a no-brainer. Even if you already use another tool, give Heap the chance and implement it along your current analytics tool. It will help a lot.
Heap hits the mark for me
What do you like best about the product?
I like how easy it is to set parameters.
What do you dislike about the product?
There's nothing I can think of that I dislike.
What problems is the product solving and how is that benefiting you?
Heap gives me insight into what we call "proprietary" data. These unique to our business data points become the basis for marketing materials.
A Better Way for Non-Data Scientists to use Abalytics Data to Answer Business Questions
What do you like best about the product?
Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a meaningful way that allow meaningful and clear decisions to be made based on data.
What do you dislike about the product?
We only recently started using Heap, in conjunction with Google Analytics, and so far there is nothing we've encountered that I dislike.
What problems is the product solving and how is that benefiting you?
The ,main objective in the trial and adoption of Heap was to allow anyone on our team from accounting to sales to business development and HR to easily utilize the data platform to extract relevant and useful insights applicable to their parts of the business, and do so without having to pull people from our tech support, IT, or marketing analyst roles in order to do so. Heap has made this a much more viable process and has saved us a few dozens of hours in people hours over the last 2-3 weeks alone. Additionally, we can be more confident of the decisions we're making about driving the business because we have a clearer picture of our data.
Recommendations to others considering the product:
The trial is not hard to implement or deploy. At the least Heap is well worth the try to see if it's a better solution that enables more informed, data-driven decsions.
Very good insight in how users behave inside your application
What do you like best about the product?
Creating funnels, seeing where users drop-out. Creating custom events.
What do you dislike about the product?
At least in the beginning you could not (as a user) participate to multiple projects with the same email address.
What problems is the product solving and how is that benefiting you?
We use it to track customer behaviour in an HTML5 webapp where users can buy roadside assistance. Thanks to the data in heap we managed to improve multiple times our app leading to better sales. By comparing week by week the same sales funnel you can track and measure your progress. Custom events are powerfull and also allow to send custom data.
I don't want to use Google Analytics anymore
What do you like best about the product?
The intuitiveness, retroactive tracking,, and the ability to easily setup funnels and events without needing to update the code.
What do you dislike about the product?
I would like to see the ability to make dashboards, and I think a better use of the majority of the reports screen would be if it actually represented the reports there, rather than take you back to that specific reports page from the list.
What problems is the product solving and how is that benefiting you?
tracking detailed ecommerce user interactions and flows.
Recommendations to others considering the product:
Make sure you think out your category and event naming conventions for better organization.
Easy to implement and use
What do you like best about the product?
It's very easy to implement and use. It provides very detailed analytical insight. It has predetermined reports which is easy to use.
What do you dislike about the product?
None. One area of improvement is for the tool to have a clickable link to the actual web pages included in the funnel analysis.
What problems is the product solving and how is that benefiting you?
Analyze web usage and performance.
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