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The Best Analytics Platform Out There
What do you like best about the product?
I've used many analytics tools for years now. What I like best about Heap is how fast I can build insightful funnel graphs with ease and accuracy. This allows me to do landing page optimization more effectively – delivering better results for my clients. I also use their API for tracking certain custom events that allow me to more effectively measure visitor engagement.
What do you dislike about the product?
Hmm... I'm not really sure. I have yet to find anything I don't really like about Heap.
What problems is the product solving and how is that benefiting you?
Conversion rate optimization for clients. More conversions.
Recommendations to others considering the product:
Give it a try! Their Visualizer tool makes tracking events a breeze. Once you get the hang of structuring your account(s), campaigns, combined and singular events, then it's off to the races with funnel optimization (with segmentation).
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One of the best Analytics
What do you like best about the product?
Their feature to create events by clicking on site components is the best. Visualizer that is.
What do you dislike about the product?
It currently satisfies all my needs cant really think of any feature that I dislike. The UI can be more intuitive, thoguh even now it is good but it can further improved.
What problems is the product solving and how is that benefiting you?
I use it for funnel managament, customer drops, to check the feature usage etc. It gives a fair idea about the usage.
Recommendations to others considering the product:
Go for it.
Heap helped me get useful insights on my first day of using it
What do you like best about the product?
You only need to install one script and are able to define goals and funnels easily via their web tool.
I have a lot of experience having to wire event handling code from Google Analytics and other platforms to web and server side events, and it's a turnoff to go through all of that. Eventually analytics just becomes an after thought.
But with Heap, you can implement in a fraction of the time and get insights immediately
I have a lot of experience having to wire event handling code from Google Analytics and other platforms to web and server side events, and it's a turnoff to go through all of that. Eventually analytics just becomes an after thought.
But with Heap, you can implement in a fraction of the time and get insights immediately
What do you dislike about the product?
Heap is a great tool and brings tremendous value. I have not found anything I disliked so far.
What problems is the product solving and how is that benefiting you?
User onboarding, converting site visitors to sign ups, monitoring feature usage
Easy Integration with Lasting Benefits
What do you like best about the product?
Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one can better optimize one's product to drive better retention and feature use.
What do you dislike about the product?
Their analytics could be more user-friendly and ML could be used to give proactive feedback on user activities. This isn't crucial but would be immensely valuable.
What problems is the product solving and how is that benefiting you?
Discerning application and UX weak points, and driving better user retention. Another immensely useful feature is the retention graphs with the ability to even generate retention data for individual features. This reporting has helped improve investor relations and let us quantify our growth and progress with ease.
Recommendations to others considering the product:
This product is certain to deliver valuable data regardless of how deeply you integrate it. Also, if you have investors or managers constantly requesting user metric data, this is an easy way to simplify the gathering and distribution of such information.
Great insight and easy to use
What do you like best about the product?
The ability to really understand what individual users are doing in addition to being able to uncover broad trends and patterns. Heap makes it easy to identify most popular pages and common behaviors of our users both on our website and within our product.
What do you dislike about the product?
The current way individual behavior is laid out can take a very long time to go through in order to find a specific event.
What problems is the product solving and how is that benefiting you?
It really allows us to figure out true marketing attribution which has been a real pain at previous companies I've worked at to accurately assess.
In a crowded field, Heap stands out as the analytics platform that truly understands their customers
What do you like best about the product?
Heap is remarkably easy to use. We exposed Heap to a few non-technical business analysts, all with zero prior experience in web analytics. In a matter of weeks, not only had they taught themselves how to use the software, but they were actually discovering valuable, actionable, and impactful insights through Heap. Plenty of software is easy to use; Heap makes it easy to bring value to your business.
What do you dislike about the product?
There is room for improvement surrounding how they communicate their pricing. Right now, the only two pricing options are "Free" and "Contact Us".
What problems is the product solving and how is that benefiting you?
In addition to the standard business problems typically addressed by web analytics (conversions, churn, etc), we also wanted to leverage Heap on a single internal product to demonstrate the value of a web analytics capability at an organizational level. In practice, this meant that many of our potential Heap users would have no prior experience with web analytics. Heap's retroactive analysis capabilities gave us a huge advantage here. As we learned new tactics and skills, we were able to immediately apply them in Heap and see their impact over all historical data, not just new data generated after the implementation date.
Additionally, since we were leveraging Heap on internal-only tools, these tools had relatively small user numbers. Most web analytics platforms are designed to provide insights at an aggregate level, meaning that the insights are only valuable with large traffic numbers. Heap's user-level insights allowed us to get the same level of intelligence from ten users as we would from ten thousand.
Additionally, since we were leveraging Heap on internal-only tools, these tools had relatively small user numbers. Most web analytics platforms are designed to provide insights at an aggregate level, meaning that the insights are only valuable with large traffic numbers. Heap's user-level insights allowed us to get the same level of intelligence from ten users as we would from ten thousand.
Recommendations to others considering the product:
NHeap is incredibly easy to install, and very easy to get started. They have a free trial, so I would recommend at least giving it a chance. Once you copy and paste the installation code onto your site, that's it - no more coding knowledge required to use the product. Give it a try!
Can't recommend highly enough
What do you like best about the product?
Heap gives us the ability to see how our customers are using our iOS app, and our website, with fantastic clarity. Creating filters is very simple and intuitive, as are funnels and reports generally.
What do you dislike about the product?
There is nothing that I can think of, that I dislike about Heap
What problems is the product solving and how is that benefiting you?
Fine tuning out iOS app and our website so that customers find it as easy to use as possible, and we can be sure that they're seeing the full picture about our services
Grea user-level analytics with Heap
What do you like best about the product?
Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.
What do you dislike about the product?
The UI takes a while to get used to and is not super intuitive at first. There have been a few outages/ data latency issues but customer service is usually quick to respond when there are issues or questions.
What problems is the product solving and how is that benefiting you?
We use Heap to learn more about our users, especially in terms of which paths our users take across the site. Heap has helped us better understand where our users convert and drop off.
Recommendations to others considering the product:
Great for user-level analytics (which for example Google Analytics doesn't provide).
A useful alternative for Google Analytics
What do you like best about the product?
The ability to define events and view them as part of a funnel is excellent for my line of work in digital marketing.
What do you dislike about the product?
If I want to check my analytics from my mobile, it doesn't work very well. Consider making a responsive site.
What problems is the product solving and how is that benefiting you?
Marketing product with a funnel structure. I can now clearly see my conversion rates. The ability to generate reports and segment users is very useful.
the platform surfaces better data than GA or Omniture but doesn't have a great way of pulling it out
What do you like best about the product?
The funnel visualization report is very helpful and if I need specific information about a prospect and every unique data point about that visitor, that information is available. I also really like the graphs report and the ability to look at pathing data - CVR between users who saw X and the CVR between users who saw Y. That's very helpful information when you're trying to stand up remarketing streams or sequential data.
What do you dislike about the product?
This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows and then you have to change your data frames to list all the line items that do not show up on page one. It's a massive time suck when you are looking to put a list together. At the very least, they should have page 1, 2, 3 etc. and it would be nice to have a report you could export. This is a serious limitation with the problem.
What problems is the product solving and how is that benefiting you?
Pulling pathing data, understanding user behavior, funnel visualizations, looking at CVR of multiple pages, looking at various click-paths
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