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Effective and simple to use - great UX
What do you like best about the product?
The ability to label anything you want manually is the biggest plus. Typically having to go to the developers asking them to add an item to track in the code is time consuming and restrictive. The ability to find out almost anything I want in Heap by labelling buttons, clicks and page views is amazing and a "why didn't I think of that" idea.
The simplicity of the user interface is also great and allows you to slice and dice the original data in a smart way.
The simplicity of the user interface is also great and allows you to slice and dice the original data in a smart way.
What do you dislike about the product?
There is no analytics platform that is perfect, so it is harsh criticism but it can't do everything easily. Some actions still need to be added in as custom, anything that isn't fixed e.g. profile completion. I have also found some things easier to report elsewhere e.g. Source I find easier from google analytics. I am being picky here though!
What problems is the product solving and how is that benefiting you?
Heap allows us to be pro-active in our analytics measurement. We are a recruitment and learning platform so there are a lot of variables to keep in mind.
If for example a job isn't receiving many applications you want to know whether it is because the opening tile isn't appealing enough, the job title isn't right, the description of the job, placement of the button or something else.
Heap allows you to become an investigator and label items such as "clicked on the tile" "viewed the page" "clicked apply" and get a sense of where the drop-out is using these 3 as a funnel. Combining Heap with a tool like Lucky Orange which is a cheap way to video/track your users you can get a real sense of where and why users are dropping off.
With this information you can then make recommendations to your clients or tweaks to your product. It is extremely valuable.
If for example a job isn't receiving many applications you want to know whether it is because the opening tile isn't appealing enough, the job title isn't right, the description of the job, placement of the button or something else.
Heap allows you to become an investigator and label items such as "clicked on the tile" "viewed the page" "clicked apply" and get a sense of where the drop-out is using these 3 as a funnel. Combining Heap with a tool like Lucky Orange which is a cheap way to video/track your users you can get a real sense of where and why users are dropping off.
With this information you can then make recommendations to your clients or tweaks to your product. It is extremely valuable.
Recommendations to others considering the product:
If you have a basic Wordpress site you may not need Heap and could afford to stick with something like Google Analytics to get broad trends. However you would still be foolish not to as it can help you make more detailed analysis and will future-proof you if you do grow. If you already have a complex system similar to ours, I would highly recommend it!
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Solid product and good customer service
What do you like best about the product?
The best things about Heap is its ability to automatically gather all user events on a web page. Also their customer service has always been excellent.
What do you dislike about the product?
SQL access requires the top tier subscription. In Mixpanel, their JQL querying is available for all tiers, even the free one.
What problems is the product solving and how is that benefiting you?
We wanted to see what visitors and users are doing on web page and dashboard. With Heap we can see their actions and define, for example, the most used features.
Recommendations to others considering the product:
When we strated using Heap in H2 of 2015, it looked like it was beating Mixpanel. After that Mixpanel has released new features and refined their pricing model. At the moment (Dec 2016) I would probably go for Mixpanel if I could start from scratch.
Makes your tracking very easy
What do you like best about the product?
Easy of use in event creation in such a way that anyone can grasp it very quickly.
What do you dislike about the product?
There is nothing much that i don't dislike
What problems is the product solving and how is that benefiting you?
We get sign ups regularly on our platform, now we are able to track users with regards there usage of the platform by rating them on a scale from 1-10.
Simple onboarding
What do you like best about the product?
My favorite part of Heap is how incredibly easy it was to hook in events using their visualizer tool
What do you dislike about the product?
I wish HeapSQL was free. It would really improve my chances of buying a paid solution.
What problems is the product solving and how is that benefiting you?
Trying to get an idea of what factors cause people to not buy from an e-commerce store.
Recommendations to others considering the product:
Getting started is the easiest part of the process so do that quickly but don't expect to be able to start crunching reports in trial version. You'll have to pay for that test.
HEAP truley delivers and brings great depth of analysis and value to our company.
What do you like best about the product?
The ability to easily bring in data points from other systems using HEAP's API is invaluable to our organization. We can see and interact with data further down the Sales funnel which no other analytics tool has been able to do. Retroactive reporting allows us to focus on delivering the best experience to our users, instead of having to think of every possible reporting scenario and making code changes to achieve them.
What do you dislike about the product?
One of the few things I think HEAP could do better is organizing saved reports, and more reports could give aggregate numbers of the values being shown.
What problems is the product solving and how is that benefiting you?
We wanted to look at user interactions based on data beyond a simple form conversion. Through intergrations with our CRM and other tools, we can slice up web visitors in many ways further down the Sales funnel.
Recommendations to others considering the product:
Think long and hard about how much coding and planning would go into another product to achieve what HEAP delivers day one.
I didn't know somthing like heap existed and now I can't live without it.
What do you like best about the product?
Not having to deploy code to track new events and the ability to perform new queries on historical data.
What do you dislike about the product?
Defining events through the visualiser can be a bit buggy and requires me to refine them manually afterwards.
What problems is the product solving and how is that benefiting you?
We've been able to tell what features clients use most and what parts of the site needs work.
Good Product
What do you like best about the product?
Heap is very full featured and fairly easy to use once you get up to speed. As more of an end user (opposed to someone who integrates it), I am able to drive into data quickly and get the information I need.
What do you dislike about the product?
I think the onboarding/training aspect could be a little better. It was a little rough getting used to everything; however, now that I have it figured out, it's pretty easy to use.
What problems is the product solving and how is that benefiting you?
I am using this to analyze user behavior and usage trends in order to help onboarding efforts in our own software as well as focus development on features used most heavily.
Recommendations to others considering the product:
Make sure you have dedicated developers to get it set up and integrated. Designate a master user to become very familiar with the software and champion the lower experience level users.
Very useful analytics product
What do you like best about the product?
I like that you don't have to define all your metrics in advance. It is very useful for clients who are just getting started with analytics and don't yet have a clear idea of what their needs are.
What do you dislike about the product?
Sometimes the ability to create more complex charts and graphs would have been useful.
What problems is the product solving and how is that benefiting you?
Understanding our customers better. We have also used it to help debug customer issues by watching the sequence of actions/clicks they took through the site, and being able to see what browser/OS combo they were using.
Recommendations to others considering the product:
Very useful for anyone getting started with customer analytics on their websites and web applications.
Love using it
What do you like best about the product?
I like the option to have a daily report emailed to me. I also love how easy it was to set up.
What do you dislike about the product?
It still feels a little slow and clunky even after the redesign although that did help.
What problems is the product solving and how is that benefiting you?
How our users are using our web application
Recommendations to others considering the product:
Be able to drill into what was typed in a field
Powerful, easy to use tool
What do you like best about the product?
The reporting interface is clean and simple, but hides a massive amount of power. The Users section is particularly great.
What do you dislike about the product?
Because of the way our CSS and front-end JS is structured, we've had to make significant changes to our front end in order to realize the most value.
What problems is the product solving and how is that benefiting you?
We have anecdotal usage, but no real numbers or trends. Heap is helping us solve that.
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