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Great for marketing funnel analytics
What do you like best about the product?
I was about to deploy another event-based analytics app when a coworker told me to check out Heap. I set it up quickly and was really surprised at the depth available, and loved the ability to reconfigure events or create them later and still have them populated with historical data. It's now core to how we manage our team and campaigns.
What do you dislike about the product?
Nothing significant. Their support team is usually very responsive, and they have consistently rolled out new features and made them available to us over our six months of usage.
What problems is the product solving and how is that benefiting you?
We primarily use it for marketing analytics through the funnel and into product usage.
Recommendations to others considering the product:
They have a generous free tier, so try out a basic implementation and see it for yourself.
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Great web analytics!
What do you like best about the product?
I love how easy it is to view funnels, and chain of events, or use a chain of events as a single "event" to track...the snapshot feature is also awesome! Also the user data - the path the users take is awesome!
What do you dislike about the product?
I wish we could get more built in data such as screen resolution.
I would really like to be able to select a starting event and heap brings up the most common chain of events afterwards that users do - for example "All users that click register" what is the most popular actions they do after, and after that etc. As well as see "All users who didn't retain" what was their chain of actions.
I would really like to be able to select a starting event and heap brings up the most common chain of events afterwards that users do - for example "All users that click register" what is the most popular actions they do after, and after that etc. As well as see "All users who didn't retain" what was their chain of actions.
What problems is the product solving and how is that benefiting you?
User retention and engagement.
Such clear product engagement and marketing conversion insight
What do you like best about the product?
The ability to pull funnel reports in 60 seconds. Before Heap, we were using Google Analytics and creating custom reports. I like how intuitive Heap is; now, without having to rely on someone more tech-savvy to go in and set up a custom report, as I had to do with google analytics, I can go in myself and create reports without a problem.
In today's day and age when marketing teams are pressured more and more to prove ROI with each and every campaign, tools like Heap are invaluable. The fact that they're easy to use makes our entire team hands on with pulling reports for different tracks within marketing: content, events, etc.
In today's day and age when marketing teams are pressured more and more to prove ROI with each and every campaign, tools like Heap are invaluable. The fact that they're easy to use makes our entire team hands on with pulling reports for different tracks within marketing: content, events, etc.
What do you dislike about the product?
Easily sharing reports within your team. I wish there was an email share or send to slack integration. It'd also be cool to have a knowledge base or free events where Heap experts on teams like ours (marketing) walk through tips and tricks for setting up reports to prove ROI.
What problems is the product solving and how is that benefiting you?
Proving that blog content ties to revenue through trial to paid conversions.
Also investigating product usage to optimize new user onboarding experiences as well as to reduce churn.
Also investigating product usage to optimize new user onboarding experiences as well as to reduce churn.
Recommendations to others considering the product:
Put in the effort up front to get yourself familiar with the tabs and user properties, because this is a tool you're find yourself using multiple times a day, every day.
Actionable insights
What do you like best about the product?
I can see exactly what someone did on our site, and what brought them in, how long they stayed, and more.
What do you dislike about the product?
Not good with attribution. No centralized dashboard.
What problems is the product solving and how is that benefiting you?
Get people to convert once they get to our website -- see what content engages them the most. now I know what pieces to optimize.
Recommendations to others considering the product:
If you wanted a centralized dashboard, they don't have this. But you can get nitty gritty with individuals users.
Heap analytics and tagging experience
What do you like best about the product?
Easy and intuitive query build for detail view and rollup view on events that are related to web, app, visitor and medium channels.
What do you dislike about the product?
The Reports and Dashboards are subpar on the reports and is very cumbersome to export the data/reports effeciently
What problems is the product solving and how is that benefiting you?
Conversion optimization, product and features testing, user engagement and retention
Nice backend, fiddly setup
What do you like best about the product?
The backend of the product is quite nice. The list view allowing us to drill down and see both custom and raw events per user is very cool.
What do you dislike about the product?
We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible with tools like the Google Closure compiler in clojurescript.
Every other reporting tool supported setting their lib as a dependency in :foreign-libs but because of the very exact way the user ID and order of loading/calling functions in the heap snippet, this was not possible.
Every other reporting tool supported setting their lib as a dependency in :foreign-libs but because of the very exact way the user ID and order of loading/calling functions in the heap snippet, this was not possible.
What problems is the product solving and how is that benefiting you?
Early stage startup looking for metrics to help develop product and grow customer base. We setup pirate metrics, but haven't been using the product long enough to get much benefit.
Great tool for Product Managers @ startups
What do you like best about the product?
I love how easy it is to setup events. The UI is so easy and intuitive (just click on why you want to track and name it). As a PM, it's been a great tool for me to see how our users are interacting with our web app and to make product decisions based on that.
I also love that everything is tracked regardless of whether you've defined an event for it. This means that any even that ou do create, all the data is retroactively added since Heap tracks it all anyway.
It's great for growing startups because it's very affordable as well.
I also love that everything is tracked regardless of whether you've defined an event for it. This means that any even that ou do create, all the data is retroactively added since Heap tracks it all anyway.
It's great for growing startups because it's very affordable as well.
What do you dislike about the product?
The learning curve to maximize the benefit of all the data that you're collecting is pretty stew. I'm still learning how to define the segments and run reports off of them.
What problems is the product solving and how is that benefiting you?
Figuring out how our users are using our web app. The identify API is a plus to uniquely ID who's using the software.
Heap automates marketing analytics and makes it absurdly easy to find and share insights
What do you like best about the product?
I hated having to retroactively set GA events every time we wanted to unearth a new insight. Heap automates data collection and makes sure I have the data to back my discoveries before they even happen.
What do you dislike about the product?
I dislike how confined Heap is when it comes to defining events -- it'd be great to have it be more open-ended.
What problems is the product solving and how is that benefiting you?
I'm working on increasing revenue at Springboard, and now that we have data from Heap, I'm able to very finely track the output of our content and how it relates to revenue.
Great analytics software
What do you like best about the product?
Really like the blend between simplicity and power. If you're stuck using Google Analytics this will really help you. As a marketer it's great to not have to ask the dev team to make each new event, I can simply create it in Heap myself.
What do you dislike about the product?
Some better per session analysis would be great, like "What did people who did X in any subsequent session, do in their first session?"
What problems is the product solving and how is that benefiting you?
Easy to set up and once it's rolling it's a great tool to have. We use it for our SAAS business.
Recommendations to others considering the product:
If you haven't fullt bought into Mixpanel I can recommend looking into Heap. If you're only using Google Analytics, definitely go for it!
quick solution for an innovative app development need
What do you like best about the product?
Customizable options or infinite. Visual options in reports (lists, columns, etc.)
What do you dislike about the product?
Setup is timely and a little confusing with very little programming knowledge.
What problems is the product solving and how is that benefiting you?
Tracking interactions with a new application to buy a luxury item online.
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