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Review for Heap
What do you like best about the product?
My entire team including visual designer easily user Heap to make data-driven decisions.
What do you dislike about the product?
I do not' use it as much as I would like.
What problems is the product solving and how is that benefiting you?
Better understanding of how users use our site.
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Amazing Insights
What do you like best about the product?
I like that Heap allows me to see insights with minimum effort.
What do you dislike about the product?
It doesn't track page views. (I know..I know...it's not as insightful. But sometimes it's just nice to know high level)
What problems is the product solving and how is that benefiting you?
I am working to make our app easy for our customers to use. It has helped me to see where users might get stuck.
An amazing tool for web analytics
What do you like best about the product?
Simple, great user experience, easy access to the required info.
Most importantly, it was very easy to set up and the visualizer module helps in this process.
Most importantly, it was very easy to set up and the visualizer module helps in this process.
What do you dislike about the product?
The system offers complicated features, for someone looking for simple analytics, like the number of visitors, it is still a short learning curve.
What problems is the product solving and how is that benefiting you?
I can keep track of the visitors, revisits, retention, etc.
The number of options are comprehensive.
The number of options are comprehensive.
Recommendations to others considering the product:
Highly recommended.
So far, the product has been quite solid and the CS has been great!
What do you like best about the product?
I think the Customer Service is what stands out the most for me. Always willing and ready to answer questions and respond swiftly!
What do you dislike about the product?
I little limited with the 'sort by group'
What problems is the product solving and how is that benefiting you?
Our app is basically a select number of user flows. We really are using Heap to ensure the path of least resistance.
Heap empowers me to make data-driven decisions
What do you like best about the product?
The best part of Heap is the Visualizer, the point-and-click ability to define events and to retrieve data retroactively.
What do you dislike about the product?
At times, you're not always able to get the events you would like using the point-and-click event defining. One scenario is a drop down menu, it's not always consistent there.
I don't love how the data is define as well. When I set a custom date in a table form, I'd like to see the total numbers for that custom date, now how Heap has it segmented (which requires me to add the numbers)
I don't love how the data is define as well. When I set a custom date in a table form, I'd like to see the total numbers for that custom date, now how Heap has it segmented (which requires me to add the numbers)
What problems is the product solving and how is that benefiting you?
We've embarked on a rewrite of our main product. We've been using Heap to understand what features are being used and with what regularity to prioritize and cut features in our new produt
Easy Implementation, Impossible to Analyze
What do you like best about the product?
By far, the installation and the ability to track all activity retroactively is the key feature for this product. It does mean that once things are up and running, which requires just one line of JS, you are tracking everything.
What do you dislike about the product?
The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow enough in depth analysis. It feels like an overall funnel analysis tool, and its reporting is just so incredibly basic. It was essentially useless for analysis and acts almost as a glorified tag manager. It also doesn't actually record form fields very well.
What problems is the product solving and how is that benefiting you?
This was an attempt to be able to do more in depth tracking of funnels and product optimization, but it's been bad enough that we're just stripping it out. We were hoping that it would be a suitable, enterprise level replacement for Adobe Analytics, but at the end of the day, it was a disappointment and we decided on Adobe Analytics instead.
Recommendations to others considering the product:
Just don't do it. If you can't afford a true enterprise analytics system, stick with Google Analytics. If you can, try damn near anything else. I've been unable to set up what I consider basic reporting.
Automatic Event Tracking goes a long way!
What do you like best about the product?
Heap's automatic event tracking makes implementing this engagement analytics platform a breeze. Once the scripts are on the site, every data point is recorded and stored on Amazon Redshift so when you add an event at a later date, it retroactively pulls the data from when the script was first placed on the page(s). This is a really powerful feature to have if you forget to add events during the onboarding process.
What do you dislike about the product?
The reporting dashboard could use some improvement on since it's not as intuitive as other platforms. This is probably where Kissmetrics has the upper hand since it's easier to dig deeper in their interface.
What problems is the product solving and how is that benefiting you?
We are using Heap to figure out which cohorts are staying on longer as subscribers based on their actions pre- and post-login. It's helpful to group together several events to see if there's any correlation to them being long time customers.
This obviously helps us determine which types of content may be influencing users more than others and guides us in our CRO efforts.
This obviously helps us determine which types of content may be influencing users more than others and guides us in our CRO efforts.
Recommendations to others considering the product:
The automatic event tracking goes a long way but your team needs to be proactive in defining events and make sure that when pages are rebuilt, old events are mapped to new events since these are defined in Heap using CSS Selectors.
The Visualizer feature makes it very easy to add events to track, which took forever in Google Analytics because we had to get the tech team involved each time.
The Visualizer feature makes it very easy to add events to track, which took forever in Google Analytics because we had to get the tech team involved each time.
Heap - Easy way to track your analytics
What do you like best about the product?
Heap is better at giving you a fast experience at Analytics. While Mixpanel you have to track all parts of the System that you want to track, Heap gives us a automatic capture.
Also the layout is pretty, and uses graphs to show some detailhs.
Also the layout is pretty, and uses graphs to show some detailhs.
What do you dislike about the product?
I think they should have more tools to deal with the Big Data stuff and also to contact your users
What problems is the product solving and how is that benefiting you?
I am solving trying to detect what a user do in my application, so I need ways to get some info.
Recommendations to others considering the product:
Give it a try if you can, we had to decide faster and that is why we used Mixpanel.
If you do not want to worry about your captures, give it a try
If you do not want to worry about your captures, give it a try
Very insightful tool
What do you like best about the product?
That it is so much easier to use than Google Analytics. For an all-rounder marketer like me it's such a relief, because I simply have no time to study Google Analytics in depth, i.e. every time I need some data it's like a several-hours ordeal. I haven't been using Heap for long yet, but I'm already greatly impressed by it.
What do you dislike about the product?
Well, nothing really yet. I'd wish, though, that they had tutorial videos at hand, right inside the dashboard, preferably under each section. They do offer tutorial videos, don't get me wrong, but unless you access them from a newsletter, you need to look for them somewhere on the website or in the dashboard, and I have no clue where to look for them at the moment, to be honest.
What problems is the product solving and how is that benefiting you?
Finding out who visits our website, how often and what their route is in an easier and faster way than with Google Analytics. We were also looking for a tool that can be easily understood and used by several colleagues, not just the ones who are responsible for analytics.
Recommendations to others considering the product:
Well, just give it a try:) You'll be amazed, I'm sure.
Retroactive analysis!
What do you like best about the product?
Retroactive analysis with no tracking code implemented! We had situations when we had a question in mind, but only found that we didn't track that key piece of data to answer the question. Heap is here to solve the issue.
What do you dislike about the product?
1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events.
2. Became pricy when you ask for data export.
2. Became pricy when you ask for data export.
What problems is the product solving and how is that benefiting you?
Retroactive analysis! We had situations when we had a question in mind, but only found that we didn't track that key piece of data to answer the question. Heap is here to solve the issue.
Recommendations to others considering the product:
Retroactive analysis with no tracking code implemented! But the truth is when our app changed we need to redefine some of the events.
I suggest use the GA or whatever as the main tracking, while keep Heap as back up when you need some retroactive analysis.
Heap also becomes expensive when you ask for data exporting.
I suggest use the GA or whatever as the main tracking, while keep Heap as back up when you need some retroactive analysis.
Heap also becomes expensive when you ask for data exporting.
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