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Fantastic Product Analytics Software
What do you like best about the product?
Very extensive and helpful insights that brings business value to our product development decisions.
What do you dislike about the product?
Steep learning curve to use effectively.
What problems is the product solving and how is that benefiting you?
Learning how to better educate its users so that users can fully utilize the power of Heap.
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Great Digital Insights Platform
What do you like best about the product?
Heap is constantly announcing news regarding new developments into their product. Some examples are their release of Session Replay and Journeys. They are constantly doing research into product improvement by requesting input from various customers and have even as far gone into a one-on-one session with me to ask for my input. There is also a ton of solid documentation and resources to help you navigate/ utilize the tool.
Besides the product, team success managers are always very attentive to my needs and have been readily available for assitance
Besides the product, team success managers are always very attentive to my needs and have been readily available for assitance
What do you dislike about the product?
There is definitely a learning curve to using Heap. Thankfully there are resources to mitigate that issue.
Setting up definitions for both iOS/ Android platforms and organizing them can be a pain. I easily have 100 definitions of general app interactions due to having a seperate definition for each platform. Using combo definitions can be hard to find if you aren't using naming conventions properly. Nonetheless, Heap is constantly changing organizational structure which has improved over the course of this year. For example, they included later on the option to define an event in addition to a combo in a single step.
Dashboards and graphs are very simplistic and have found it challenging to get other team members appealed to the visuals. Journeys for example use the entire definition name for the labels which often don't fit and make it hard for other team members to visualize.
Setting up definitions for both iOS/ Android platforms and organizing them can be a pain. I easily have 100 definitions of general app interactions due to having a seperate definition for each platform. Using combo definitions can be hard to find if you aren't using naming conventions properly. Nonetheless, Heap is constantly changing organizational structure which has improved over the course of this year. For example, they included later on the option to define an event in addition to a combo in a single step.
Dashboards and graphs are very simplistic and have found it challenging to get other team members appealed to the visuals. Journeys for example use the entire definition name for the labels which often don't fit and make it hard for other team members to visualize.
What problems is the product solving and how is that benefiting you?
Heap has given us greater visibility on how our users interact with our app and how they purchase our products. Because of Heap we were able to determine areas of high churn rate.
My go-to platform
What do you like best about the product?
Heap is an absolute game-changer in the world of digital insights! Its comprehensive platform provides a bird's-eye view of your customers' digital journeys, allowing you to make informed decisions that significantly enhance conversion rates, boost retention, and ultimately, delight your customers. With Heap, you'll experience streamlined analytics that pave the way for quick, data-driven improvements, making it an invaluable tool for businesses aiming to excel in today's digital landscape
What do you dislike about the product?
The trends I feel still needs tweaking..
What problems is the product solving and how is that benefiting you?
It helps me overview funnels and drill down very easily
Heap easy for all learners
What do you like best about the product?
Heap is a simple enough analytical tool to learn for anyone at any skill level with data analytics and non-data analyts. The platform allows for the creation of data visuzalizations while analyzing the requested data, which essentially makes the site a "one stop shop".
What do you dislike about the product?
Heap's functionality is limited to the pre-designed analysis charts that the system has built-in to the platform. So there are limitations with what can be analyzed. Additionally, the data is more directional than it is accurate so it does not do the best job of providing exact data.
What problems is the product solving and how is that benefiting you?
Heap is answering the question, "what are users doing on our platform". The tool was beneficial because it allowed the creation of events, charts, and visuzalizations to answer those questions and place those charts into easy to read dashboards.
Seamless visibility through Tableau and Heap
What do you like best about the product?
Heap is helping us understand a deeper analysis of the website without much effort to create a roadmap for future changes. It helps validate the data
What do you dislike about the product?
Data mismatch issue is something we have been observing sometimes
What problems is the product solving and how is that benefiting you?
It is helping us do a deeper user behavior analysis and understand where the visitors are struggling. We can also see the impact of the changes we are doing through Testing.
Flexible tool, great analytics
What do you like best about the product?
Flexible analysis of any product event by anyone
What do you dislike about the product?
server-side events are opaque and need reliance on the engineering team
What problems is the product solving and how is that benefiting you?
Analysis of product usage, link usage to business outcomes
An excellent option for auto-capture analytics
What do you like best about the product?
The snapshot feature allows you to enrich ANY event (page view *and* click event) with data from pretty much any element on the page (css, form field info, javascript values) which makes the tool so useful and the reporting so much more valuable than simple clickstream data. The team consistantly iterates and is launching new features to compete with tools like Fullstory/Hotjar with session replay.
What do you dislike about the product?
I wish it had the ability to do guided tours/banners/nps surveys the way Pendo and other tools does so that you could get a truly holistic picture of user behavior plus user sentiment.
What problems is the product solving and how is that benefiting you?
We did not log first-party clickstream data on our product for years. Heap fills this gap in a way that does not require hours and hours of engineering work and allows people to self-service analytics, go "analytics exploring" to think about improvements to the product, and finally gives us insights into how people engage with our product.
Heap was instrumental in figuring out customer pain points during our UX/UI revamp.
What do you like best about the product?
Heap was extremely simple to set up. It required minimum setup from our dev team. Once I had the events and properties in place, I was able to seamlessly create dashboards to keep track of a user's journey. The icing on the cake was seeing a video of a user performing actions on our platform. It gives us a direct look into seeing where a customer struggled and faced friction. This was instrumental in our new UX/UI revamp project.
What do you dislike about the product?
Although I got accustomed to the platform fairly quickly, it took a week or two to ensure the correct events were set up. The auto-captured and labeled events were not that accurate and confusing. We resorted to using the API to see our custom events.
What problems is the product solving and how is that benefiting you?
The session replays have been fantastic. Before, we would try to contact our users to get as much feedback as possible and this has really streamlined that process. We know who the users are and can watch them use the platform in real-time.
Great platform, good UX and very helpful team
What do you like best about the product?
Team is always available to help. It's the best platform for marketeers as you can retrospectively apply events and tracking and it will have all past data versus GA where tracking only begins after implementing a change
What do you dislike about the product?
It's expensive and quite unflexible for us as a seasonal businesses. As we get larger i think this becomes less of an issue
What problems is the product solving and how is that benefiting you?
UX design, web analytics
Fantastic for product analytics, especially for complex products. No in-app surveys.
What do you like best about the product?
The Heap team is great - very supportive and good technical expertise. The product is very robust in its capabilities - it can handle more complex data than other product analytics tools out there like Pendo or Mixpanel. The price point was also more aggreable than a tool like Amplitude.
What do you dislike about the product?
If you are looking for a product analytics tool that provides in-app surveys, Heap is not the tool for you. They do not provide that, and it would be nice if they did. But if you have complex telemetry and surveys are not your top priority, Heap is a great tool. They do partner with in-app survey tools with native integrations with Heap.
What problems is the product solving and how is that benefiting you?
Heap is allowing our product organization to have better visibility into how our products and features are being used, and what pain points our customers may have when using our products. It's also assisting our Marketing teams in gathering data about product-led growth.
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