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Intuitive Analytics Tool for Real Time Analysis
What do you like best about the product?
The ease of use for non-technical users and speed to set up tracking for various events. The ability of any team member to define the attributes that are important to them and immediately see trends of user behavior regarding that event/attribute helps deliver custom insights without the need for in-depth analysis. Additionally, the pre-built reports Heap allows users to quickly pull the most common user behaviors, saving time & effort of the analytics teams.
What do you dislike about the product?
Better event definition guides for non-technical users. Once they get the hang of it, it's very easy but prior to doing it a few times, it's difficult to understand where to find events that were defined. Also, some features such as user session length are unavailable, so providing more pre-defined insights would be helpful as well.
What problems is the product solving and how is that benefiting you?
User behavior while using the product, specifically where they're converting, frictional drop-off points, and common interactions once they begin using our tool,
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Heap, Heap Hurray!
What do you like best about the product?
How easy is to ramp up with the tool. The flexibility to create events and to monitor them live is amazing.
What do you dislike about the product?
Our Heap data isn't fully synced to other reporting suites, and there are discrepancies.
What problems is the product solving and how is that benefiting you?
Heap gives the product team to get very quick insights into our web data. It has made me more independent from our reporting team.
Great Tool for Product Insights
What do you like best about the product?
The best thing about heap is the ability to have events backfilled historically. Even as you discover new high value actions to track, Heap does a great job of identifying historical events so that data is not lost and you can have reporting built today that covers events that were originally captured weeks or months ago. Partner that with all the out-of-the-box insights it captures and Heap becomes a great asset for a company.
What do you dislike about the product?
Single page applications do introduce some additional complications. We had to use more custom events than originally anticipated in order to ensure we were capturing every event for a given user.
What problems is the product solving and how is that benefiting you?
Hep is helping our team understand which events are critical in our conversion funnel. Knowing what actions a user takes or does not take during our free trial has been an important set of insights for us.
Heap is a great analytics tool that provides robust insights and capabilities
What do you like best about the product?
The user interface makes it extremely easy to define events, organize and analyze data.
What do you dislike about the product?
I have not disliked any features so far. The tool is a little overwhelming to use at first, but becomes very intuitive after repeated and consistent use.
What problems is the product solving and how is that benefiting you?
The primary problem it is helping us understand is feature adoption as we have recently added a new service for our customers; the information reported is helpful to understand how to segment our users.
True, actionable insights for our customer success team
What do you like best about the product?
Aside from the insights, I appreciate the ease of dashboard creation for different dept heads.
What do you dislike about the product?
I honestly don't see a downside. Maybe price? But still worth what we pay.
What problems is the product solving and how is that benefiting you?
One source of truth for trusted analytics
Powerful and flexible analytics platform -- All of the events without tedious tagging
What do you like best about the product?
I don't have to worry if I'm "missing" events or interactions in our data.
Heap ingests all of your page interaction data, with a few specific exceptions. That allows for a massive amount of flexibility in analyzing data later on. I don't have to tag events a priori. That means that I can go all the way back to when we deployed Heap and analyzed data from anything on the site, regardless of whether or not I specifically tagged it.
This is actually a huge deal for learning the platform, as it allows you to dynamically "tag" the data after the fact, providing you nearly instant feedback as you home in on the relevant elements to your analysis. Likewise, having Heap ingest all of the interactions means that I rarely have to bother the devs with additional work for tracking. That saves us time and money.
That flexibility also allows me to provide data-informed comments mid-conversation rather than following up days later, for example. That can be important in guiding discussions more productively.
Heap ingests all of your page interaction data, with a few specific exceptions. That allows for a massive amount of flexibility in analyzing data later on. I don't have to tag events a priori. That means that I can go all the way back to when we deployed Heap and analyzed data from anything on the site, regardless of whether or not I specifically tagged it.
This is actually a huge deal for learning the platform, as it allows you to dynamically "tag" the data after the fact, providing you nearly instant feedback as you home in on the relevant elements to your analysis. Likewise, having Heap ingest all of the interactions means that I rarely have to bother the devs with additional work for tracking. That saves us time and money.
That flexibility also allows me to provide data-informed comments mid-conversation rather than following up days later, for example. That can be important in guiding discussions more productively.
What do you dislike about the product?
Coming from a more traditional data analysis background (SQL, etc), using Heap introduces a new layer of mental "translation," where I have to translate my research question into Heap's way of doing things. This has gotten easier, and I rarely feel the need to export row-level data to answer my questions.
Some of the analyses could use more polish in terms of visualizing the data (e.g. filtering out irrelevant data, etc). Some of the built-in time windows could use some reworking (e.g. "4 weeks" taking the average of 4 weeks rather than a 28 day window). These will likely improve as the product matures.
There are some limited ways to export row-level data, but in general, that feature is locked behind another product/add-on. Sometimes a proper analysis is just out of reach due to limitations in the GUI, coupled with an inability to fully export event data.
Some of the analyses could use more polish in terms of visualizing the data (e.g. filtering out irrelevant data, etc). Some of the built-in time windows could use some reworking (e.g. "4 weeks" taking the average of 4 weeks rather than a 28 day window). These will likely improve as the product matures.
There are some limited ways to export row-level data, but in general, that feature is locked behind another product/add-on. Sometimes a proper analysis is just out of reach due to limitations in the GUI, coupled with an inability to fully export event data.
What problems is the product solving and how is that benefiting you?
Heap's flexibility and integrations means that we can use it for analyzing nearly every aspect of our business. We use it heavily for product analytics, whether it's feature adoption, UI changes, onboarding, etc.
Very useful analytics tool
What do you like best about the product?
Having access to data from other platforms that we are using within our organization, thanks to all the integrations they have!
I really like how friendly data charts are.
I really like how friendly data charts are.
What do you dislike about the product?
At the moment I don’t have anything specific I dislike, still learning to use the platform and being able to take advantage of all the features this platform offers.
What problems is the product solving and how is that benefiting you?
At my organization, it is essential to have data visualized so that anyone can access a dashboard and understand customers' behaviors, so Heap is helping us show that information and compare it with other data dashboards.
Easy Analytics for Great Insights
What do you like best about the product?
Helpful suggestions when creating report
What do you dislike about the product?
Event visualizer doesn't always pick up on elements
What problems is the product solving and how is that benefiting you?
Helps the team answer any questions we have when it comes to conversion. Heap's insights also add conversion steps that we didn't even know existed.
I highly recommend this tool to get web analytics
What do you like best about the product?
It makes retrieving quick insights really easy, it connects to Redshift and S3 very simply, allowing me to digest large datasets in a different enviroment for lightining fast internal user dashboard experiences. Heap Support provides an excellent service that is quick, personalized and full of screenshots and relevant links.
What do you dislike about the product?
Its snapshots feature needs more improvement for our use-cases. It only captures data immediately available, not live data that takes a second to load.
What problems is the product solving and how is that benefiting you?
Providing quick analytics on web traffic and transferring that information easily to a third party for deeper analysis and connection with our data warehouse.
Great for detailed data to derive insights
What do you like best about the product?
I can access data and create detailed reports all on my own, without needing help from the data science team.
What do you dislike about the product?
I would like to be able to add text boxes and other elements on my dashboards to add more explanation for the reports and how they relate to each other. That way, when I share the dashboard with leadership, they would be able to read my explanations directly on the dashboard.
What problems is the product solving and how is that benefiting you?
Heap is solving the problem of data transparency. With Heap, I can access data and create detailed reports quickly and easily without the help of the data science team.
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