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Very user friendly platform!
What do you like best about the product?
in-depth analytics / reporting capabilities
What do you dislike about the product?
Organization of info can make the program overwhelming to use
What problems is the product solving and how is that benefiting you?
directional tool to understand FB ad performance
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Review for Heap
What do you like best about the product?
The clean UX, it's easy to find everything on the platform
What do you dislike about the product?
I'm used to using Google Analytics so it's hard for me to understand the 1 to 1 rules and conditions that apply from Google Analytics to Heap
What problems is the product solving and how is that benefiting you?
Just traffic analysis and ensuring we have the correct sources and mediums aligned to analyze our traffic
Great, but has a learning curve
What do you like best about the product?
What Heap does best: Letting you dig into specific website events AND get historical data, without needing to define events upfront as you do with Google Analytics. I've also found that the educational tools (Heap University) are well done and helpful.
What do you dislike about the product?
You definitely have to be at least a little bit technical to use Heap to it's full capability. To roll out within a larger team, you really do need proper definition/event guidelines and approval processes. It's easy to set up definitions incorrectly depending on the HTML structure of the pages themselves across your site experience.. Thankfully Heap has permissions and some workflow set up to manage this.
What problems is the product solving and how is that benefiting you?
Basic analytics and reporting for user behavior, mostly for product management and not so much for marketing etc. The benefit of being able to analyze historic activity is really great.
Recommendations to others considering the product:
If you're starting a new product, go for it. If you're switching from an existing analytics tool, definitely sit down and think about how your processes will change as a result. If you/your team are not technical enough, I'd highly recommend having someone in a data admin role who can ensure definitions are set up properly and reporting is accurate.
Really clear funnels when looking at A/B tests
What do you like best about the product?
I love looking at the results of my A/B tests in Heap. The data is visually well-structured and understandable at a glance. I also like the ability to dive in further on any given metric with the click of a button.
What do you dislike about the product?
Having learned web analytics on coremetrics, GA, and a couple of others, learning Heap was like learning a new language. But it's like anything - once you know it, you know it. Their training team was very good about catching me up on the areas I couldn't figure out on my own.
What problems is the product solving and how is that benefiting you?
Funnel analysis, especially for A/B tests. Quick ad-hoc looks at customer movement and activity.
Great service. A necessary tool for organizations that claim to be product minded.
What do you like best about the product?
Ease of use, developer friendliness, robust reporting, integration into data warehouses.
What do you dislike about the product?
Not a dislike, but if there were a pricing model that is more friendly to smaller companies, I think that would be very beneficial.
What problems is the product solving and how is that benefiting you?
Understanding how users are using our product, and being able to quantify.
HEAP - Great Product Data Resource
What do you like best about the product?
I like how HEAP integrates easily with our systems in order to pull product data that is meaningful to our clients. Thanks to HEAP we can pull things like interaction data to see things like power users of the platform, and this allows our clients to make informed, actionable decisions in their work environments.
What do you dislike about the product?
There are a few limitations with HEAP. Overall, it's very user-friendly, but we have found that there's some data we'd like to pull with HEAP that we cannot yet get. However, we believe they're working on solutions to this so we can offer our clients a 360 data experience.
What problems is the product solving and how is that benefiting you?
We're helping our customers use this data to drive their short and long-term decisions making. This is huge because we have clients with a large user base, so when we can give them data that provides clear insights, they can make the most informed decisions and chart a pathway forward.
Recommendations to others considering the product:
This is definitely a tool worth investing in if you're looking to take actionable and informed steps with product data.
A valid alternative to GA and Mixpanel
What do you like best about the product?
I used Heap after years using Mixpanel and GA. I appreciate Heaps' clean interface and the rendering of charts. While it shouldn't be the primary factor, I think it does help to have a visually pleasant experience when opening charts and dashboards daily. The ability to setup custom metrics on the go it's obviously a great plus.
What do you dislike about the product?
The experience of setting up custom properties isn't always simple. To test our the custom properties I had to open two tabs because for some reason I wasn't really accompanied during the console setup. I felt I had to tinker a bit with that. Other than that, I understand the feature it's a pretty complex one and I trust the team to improve the experience.
What problems is the product solving and how is that benefiting you?
Pretty much all the questions we have about the usage of our product can be solved via Heap. We are able to utilize one single product without having to scramble with other data sources. Pretty much all of our Product Analytics have migrated to Heap over time.
Recommendations to others considering the product:
Watch the many tutorials online and get familiar with the product. After years of using GA and Mixpanel, it was very easy for me to migrate.
Excellent Analytics Tool for Anyone
What do you like best about the product?
I can get very granular in terms of the purchase funnel by any category or SKU level to really understand what is working and where our opportunities lie
What do you dislike about the product?
It is complicated to figure out all of the functionality, but the user guides are very hepful.
What problems is the product solving and how is that benefiting you?
Where our customers are falling off and certain parts of the funnel where people get stuck.
Very nice experience
What do you like best about the product?
It's straightforward for you to see the user journey in Heap for both individual users and aggregated groups. And it helps us pinpoint how we could improve our UI/UX and provide a better customer experience on our website.
What do you dislike about the product?
I can't think of any at this moment. Support was very responsive and helpful as well.
What problems is the product solving and how is that benefiting you?
Mostly user journey/pinpoint frictions, etc.
Recommendations to others considering the product:
Highly recommended. Easy to build customized dashboards based on your needs and helps you better visualize your user journey.
Heap Saves Time
What do you like best about the product?
I love the amazing interface and how easy it is to run queries. It is incredibly easy to start analysis on any collected metrics - basically trivial to spin something up.
What do you dislike about the product?
I find that merging events is a little difficult. It is not intuitive to combine events that have been collected at different times. This should be a bit more accessible.
What problems is the product solving and how is that benefiting you?
Figuring out user paths and dropoff points.
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