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Poor data integration has led to lack of value; features nice in theory but oversold
What do you like best about the product?
The ongoing sync between Salesforce/Marketo has been helpful for evaluating A/B tests
What do you dislike about the product?
We don't feel like the reporting is reliable due to poor data integration, paired with a big learning curve has meant very little usage.
What problems is the product solving and how is that benefiting you?
We tried to understand the buying experience better and assist with attribution, as well as understanding user behavior for A/B testing.
Recommendations to others considering the product:
Be skeptical of what can be practically achieved with Heap, perhaps temper expectations by a fair bit and consider what incremental value you will truly get from a product like Google Analytics.
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Great tool for tracking user behavior across multiple projects and platforms
What do you like best about the product?
I'm new to product analytics (just filling in while we hire someone) and have been pleasantly surprised by how easy Heap has been to figure out. Really appreciate how easy it is to integrate with our data warehouse for more involved analyses that includes non-heap data, while also having the native reporting options for lighter-weight analyses. Some of the new features that have been rolled out recently are super helpful, in particular -- the pathing + "most common steps" in between two events are some of my favorite analyses tools.
What do you dislike about the product?
The event tagging is a little difficult with some of our implementations -- we have gated applications that we need to tag and haven't been able to find a way around the gate when using the event visualizer. Tagging events is still doable, but MUCH harder.
What problems is the product solving and how is that benefiting you?
Understanding user flows on our storefront -- which filters are commonly utilized and in which order to help us make better merchandising decisions.
How much time is spent on certain portions of our inventory processing applications -- allowing us to understand the biggest pain points of our warehouse associates and where we need to optimize our processes.
How much time is spent on certain portions of our inventory processing applications -- allowing us to understand the biggest pain points of our warehouse associates and where we need to optimize our processes.
Heap Review
What do you like best about the product?
Ease of creating dashboards, adding new items to dashboards
What do you dislike about the product?
UI initially is a little tough, takes some time to get used to
What problems is the product solving and how is that benefiting you?
Product usage on the UI. Great metrics into clicks, pageviews, workflows, etc.
Excellent self-service analytics and insights tool
What do you like best about the product?
Every single event is tracked and categorized; very simple for any team member (marketing, engineering, operations, etc.) to gain valuable insights from the tool.
What do you dislike about the product?
The product requires a bit of prerequisite knowledge, which is easily attainable via Heap Unversity or from a Customer Success partner.
What problems is the product solving and how is that benefiting you?
Funnel optimization, customer pain-points, unexpected behavior or site interactions
Review
What do you like best about the product?
Amount of filtering that can be done on the dashboards, and the personalization of what I only need to see
What do you dislike about the product?
The amount of items that can be customized can be a bit overwhelming
What problems is the product solving and how is that benefiting you?
User experience, module usage, app usage
Heap Review
What do you like best about the product?
The best part is auto-capture and using the live view mode.
What do you dislike about the product?
Lack of different types of custom events. The event visualizer I think could use some work.
What problems is the product solving and how is that benefiting you?
We are solving a lot of what users are doing.
Great Customer Experience Analytics Tool!
What do you like best about the product?
The depth of the analytics is impressive. More than what you can ever do with Google Analytics (even Analytics 365) and coupling in session recordings and customer surveys make this a powerhouse of a tool for anyone looking to get more from their product, site, or app experience.
It's great to jump from the lost opportunity impact report right into session replays to digest what really happened in certain sessions. I can forward this ocver to my product team, who then dive into the error codes to know exactly what to fix.
Once you understand the full power of Auryc, it's easy to find where your customer's journey is hitting a wall so you can make the fixes necessary.
It's great to jump from the lost opportunity impact report right into session replays to digest what really happened in certain sessions. I can forward this ocver to my product team, who then dive into the error codes to know exactly what to fix.
Once you understand the full power of Auryc, it's easy to find where your customer's journey is hitting a wall so you can make the fixes necessary.
What do you dislike about the product?
Like any powerful tool, there is a bit of a learning curve. My team was VERY reliant on the support team for a while. They are great, but would love to have some more documentation.
What problems is the product solving and how is that benefiting you?
- Uncovering where our customers expereince friction (and what is causing it)
- Where we should devote efforts to optimizing the path to purchase
- Watching (with the session recordings) what really happens as they try to checkout or simply navigate through our site
- Customer feedbak analysis
- Where we should devote efforts to optimizing the path to purchase
- Watching (with the session recordings) what really happens as they try to checkout or simply navigate through our site
- Customer feedbak analysis
Recommendations to others considering the product:
If you are finding other tools too basic. If you REALLY want to understand your customer's digital experience. If you are looking for ways to recover lost sales. You need Auryc.
Rely on the support team in the beginning, but ask for more training so that you can become more self reliant.
Rely on the support team in the beginning, but ask for more training so that you can become more self reliant.
Deep Post-Click Campaign Insights
What do you like best about the product?
The ability to look at site activities at a user level to help evaluate post-click engagement
What do you dislike about the product?
There's an initial UI learning curve, but nothing a few hours of exploring can't fix.
What problems is the product solving and how is that benefiting you?
Auryc solves a key gap in our funnel analysis for campaigns. By helping visualize what users are going through, we provide a high-fidelity feedback loop to our campaign builders.
Whistle Labs
What do you like best about the product?
Auryc provides me deeper insights about my website, which allows me to make better decisions
What do you dislike about the product?
The platform can't be tricking to use, if you could simplify your UX I would use it more often
What problems is the product solving and how is that benefiting you?
I use Auryc to better understand the customers journey on our site, purchase funnel, rage click, conversion rate, post-purchase survey
User friendly, data accuracy unclear
What do you like best about the product?
I enjoy how user-friendly Heap is. It can be used by non-technical people, while its straightforward functionality allows data analysts to zip through tasks.
What do you dislike about the product?
Data isn't always accurate. Hard to understand the actual value of integrations like Appcues in-app without support from AMs.
What problems is the product solving and how is that benefiting you?
I want to figure out how to optimize our onboarding experience (launchpads) and get better insights into user behavior. Later we will focus on conversion funnels, but we need to nail our basic onboarding first.
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