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Analytics Without Waiting
What do you like best about the product?
Heap lets me answer questions I have as I'm looking through the data. I can come up with hypothesis and rapidly test them against the data I already have. In other analytics systems, I would need to either do a lot of planning or tagging - and it might take weeks to get the answer I need.
What do you dislike about the product?
Using Heap requires a bit of practice, but once you get the hang of it super powerful - since you can build nearly any report you can think of. There's just fewer guardrails for someone who is completely new.
What problems is the product solving and how is that benefiting you?
We were using Heap to review a new product launch - with that came a lot of questions about who was interested in our new product and what they were looking at once they got on the website. We were able to use Heap to create retroactive analytics segments to find our target audience.
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Sound analytical and data analysis capabilities
What do you like best about the product?
What I like best about Heap is that it is quick to set up a report. Once we completed the initial setup, we're able to apply segments quickly to any of our reports. It is versatile and allows us to track all of the data points that we're interested in.
What do you dislike about the product?
I found the learning curve to be a bit steep, but once learned, it is incredibly easy to create reports, pin them to our dashboards, and monitor them on an on-going basis.
What problems is the product solving and how is that benefiting you?
We are able to improve our client experience via Heap's analytics. We are also able to analyze data points that were previously unavailable to us due to limitations in our internal software. We're able to action on this information to continue to improve our customer and product experience.
Powerful insights, intuitive interface
What do you like best about the product?
The Heap interface makes it really easy to connect powerful, user-level insights across web properties (i.e. between our marketing website and product). The 'always-on' tracking enables us to quickly validate hypotheses, delivering historical reporting on newly thought-up tracking parameters.
What do you dislike about the product?
The Salesforce integration over-promises and under-delivers. We had hoped to use the bi-directional integration to connect opportunities and revenue back to lead source and user journey data but found the native integration unequipped, which led us to explore 3rd party integration tooling - yet another system and expense in our analytics toolchain.
What problems is the product solving and how is that benefiting you?
We've been able to gain deep, user-level behavioral insights into our customer journeys that directly inform our conversion optimization initiatives.
Alec's Heap Review
What do you like best about the product?
The ability to track traffic in real-time
What do you dislike about the product?
Built-in Heap definitions are not always clear. Would like more functionality when creating dashboards (such as adding text or other kinds of graphs).
What problems is the product solving and how is that benefiting you?
Answering questions in real-time is extremely useful to help get an idea of our users' behavior as quickly as possible.
An Analytics Solution for Everyone
What do you like best about the product?
As a member of the Analytics team, Heap allows our non-technical coworkers to build analyses on their own. From creating hypothesis to proving significance, Heap allows nearly all of our users to take data into their own hands without writing queries.
What do you dislike about the product?
Heap is not heavily utilized by our Data Analytics team since it does tend to have contradictory numbers with our queried data. However, the discrepancies are not significant such that an everyday user has to work about mass inflation or deflation.
What problems is the product solving and how is that benefiting you?
Cohort analyses, event and signup tracking, product deep-dives, etc.
Easy User Experience and Intuitive Design
What do you like best about the product?
I love the Event Visualizer and how easy it is to learn! I'm new to web analytics, so Heap has made this easy and user-friendly. The significant documentation, including database diagrams, is a tremendous help.
What do you dislike about the product?
As I'm new to web analytics, I'm still learning a lot about Heap and how to interpret data and make business-driven decisions. Nothing that I dislike yet. The documentation is fantastic.
What problems is the product solving and how is that benefiting you?
We are better understanding our user experiences on the website and making design decisions on how to improve that experience to maximize sales.
Easy to use and flexible Product Analytics
What do you like best about the product?
Building queries and reports is easy and straight forward but what I sets them apart is that you can create events on any UX element and get the historical data on that once the event is created. In addition, any user can define UX events which is really helpful and reduces implementation cost. Reporting is very robust. Overall Heap is a powerful tool and some of their more recent features like Retention analysis match what is available with Amplitude and other more expensive analytics tools. It's built for both Product Managers and growth marketers and both find it easy to use. The data management aspects and integrations are alsy very useful.
What do you dislike about the product?
Their pricing model is based on user sessions which can be a pain to manage and may not align with your business. They just recently switched to unlimited users which makes it easier to share data and reports across the company. The dashboards are a little clunky. They don't have ability to do single metrics or custom metrics other than simple ratios.
What problems is the product solving and how is that benefiting you?
Tracking usage of new features, viewing behavioral patterns of users, improving acquisition and retention of users and analyzing business impact of product changes.
Recommendations to others considering the product:
Consider your implementation time and switching costs with product analytics. Also consider integration with onboarding tools like Appcues vs. an all in one solution like Pendo. Finally, make sure the pricing scales with your growth goals.
I have enjoyed it so far, just would like to know more about what each report measures
What do you like best about the product?
I love the simplicity of the event visualizer.
What do you dislike about the product?
I wouldn't say I like the complexity of creating reports
What problems is the product solving and how is that benefiting you?
We currently have no data analytics within our platform, so this is allowing us to see what our users are doing and tailor our application in that way.
Great dashboards
What do you like best about the product?
The easy interface to great detailed dashboards
What do you dislike about the product?
Limited first party integrations with third party apps or limitations within the current integrations.
What problems is the product solving and how is that benefiting you?
Keeping the team updated on usage trends.
Recommendations to others considering the product:
Reliable and easy to use!
Quick and in-depth retrospective analysis of front-end interactions
What do you like best about the product?
Easy to define custom events and filter data
What do you dislike about the product?
May be overwhelming when you're first starting out
What problems is the product solving and how is that benefiting you?
Analyzing user workflows to determine the areas we need to improve (e.g., how many users add stuff to cart from page 1 of search?)
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