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Heap

Heap | 1

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External reviews

1,069 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Great Tracking Tool

  • August 23, 2019
  • Review verified by G2

What do you like best about the product?
The backward event traceability and the easy way to name event.
On the budget Analytics tool
Integrate with Shopify.
Funnel and event Analysis.
Merge Event.
What do you dislike about the product?
It's only limited to Analytics and it's not easy to integrate with other tools.
It's hard to see the customer session usage on the site, there is no visual tool for it.
What problems is the product solving and how is that benefiting you?
Analytics, tracking customer events and defining funnels.
The major benefits is once you integrate with your site, it tracks ALL events on the page, then you could name them to see historical data.
Native integration with Shopify (only with new orders)
Recommendations to others considering the product:
On the budget Analytics tool.
Easy to Use and Set up


    Financial Services

Heap Analytics Review

  • August 23, 2019
  • Review verified by G2

What do you like best about the product?
Heap is great for creating conversion funnels, looking at different user flows and tracking metrics.
What do you dislike about the product?
We use fullstory on top of heap and wish we only had to use one tool. Fullstory gives us the visual of what the user is doing. Heap has good user flow tracking visuals but it's not the same as watching what the user actually does.
What problems is the product solving and how is that benefiting you?
Conversion tracking, metric tracking. Viewing user flows and seeing which users did what. Identifying customer pain points.


    Matias C.

Really nice tool

  • August 23, 2019
  • Review provided by G2

What do you like best about the product?
The pricing is good and the graphics in dashboard are easy to set up. Setup is quite simple, sharing dashboards is also simple.
What do you dislike about the product?
I think that performance of scripts loaded can be improved. I think there is a lot to improve in that area.
Also there is somethings else that needs to be done as feature, like a REST api or something like this. Not only client side metrics.
What problems is the product solving and how is that benefiting you?
Understanding AB testings, review goals and funnels. Understand segmentation of users and the new feature that shows average loading time.


    Drew A.

Heap answers questions you didn't even know you had

  • August 23, 2019
  • Review provided by G2

What do you like best about the product?
The Heap UI is one of the most user friendly and intuitive in any SaaS tools I use. I truly enjoy using Heap on a day to day basis as the insights it provides are so valuable and its like a little treasure hunt. Whenever I have a theory, it take a matter of minutes to get hard data on what the reality of things is.
What do you dislike about the product?
Honestly, nothing comes to mind as a 'dislike'. I guess my only 'dislike' would be that I wish I had more time to use Heap and become a beyond expert Heap user. Their analysis functions can be somewhat foreign to someone who is primarily in a customer facing role, without the the expert data analytics know how, like myself. But recently they released "pre-built" reports which are extremely useful for me as a baseline to begin thinking about what questions I want Heap to answer and that the tool can.
What problems is the product solving and how is that benefiting you?
- Measuring Customer Adoption
- Identifying user actions/behaviors that lead to positive/negative experiences


    Liz H.

Heap makes quick, actionable insights posible

  • August 23, 2019
  • Review verified by G2

What do you like best about the product?
Heap opens up the door for infinite opportunities to track - whether it's tracking a button click, page view, or anything else. It's super intuitive and easy to use.
What do you dislike about the product?
If you're used to GA, there is a learning curve and not yet parity with all GA can do (at least for marketing).
What problems is the product solving and how is that benefiting you?
We're tracking site behavior, helps us figure out lead form drop off, helps us retroactively measure.
Recommendations to others considering the product:
Make sure you understand what Heap gives you vs GA


    Laura d.

Easy to use and not dependant on others

  • August 23, 2019
  • Review verified by G2

What do you like best about the product?
I don't need developers to implement code, and I can answer my data and behaviour questions.
What do you dislike about the product?
The event explorer don't consider interactions, I need to inspect the code.
What problems is the product solving and how is that benefiting you?
Measure the usage of certain feature, undestand user behavior


    Marcos J.

Great to understand users behaviours and easy to use

  • August 23, 2019
  • Review provided by G2

What do you like best about the product?
Is very easy to analyze data and create your own deashboards. And no programming skills needed to map events.
What do you dislike about the product?
Snapshot properties don't work so good and difficult to understand important content marketing metrics such as bounce and session time.
What problems is the product solving and how is that benefiting you?
Understant our acquisition funnel and which channel are contributing more to our conversions. Identifying opportunities to test and experiment to drive more conversions.
Recommendations to others considering the product:
It's a great tool to understand the user behaviour in your site and extract insights to test.


    Marketing and Advertising

Complex to use but highly effective when set up

  • August 23, 2019
  • Review provided by G2

What do you like best about the product?
real time insights, and plenty of options for analysis. Also offers oversight for the entire organisation, while offering account managers feedback on activity they need to drive.
What do you dislike about the product?
not intuitive to use at all, lots of different commands and widgets to get the insight you were looking for.
What problems is the product solving and how is that benefiting you?
driving account retention by understanding when our clients have logged in. Has helped us win back some accounts we thought were inactive by noticing a login.


    Kenneth N.

Heap has changed the way we track users on our site.

  • August 23, 2019
  • Review provided by G2

What do you like best about the product?
The ability for me as a product manager to do the tagging and for it to be able to work retroactively is an amazing feature which extremely helps our organization to be more productive. The ability to run quick funnels with heap and dive deeper on a user level really helps us to understand how users are using our website.
What do you dislike about the product?
The comparison with previous period was a nice addition, but the ability to actually do a parallel funnel analysis would be really nice to have. Also - ability to export the graphs and funnels as an jpg/png would be nice to have as it is really hard to get the data out.
What problems is the product solving and how is that benefiting you?
For example, we launched a feature a few months ago, the moment after we launched, I as a PM tagged it and realized we weren't getting as much conversion as we wanted. After that we decreased our pull time and our conversion rate was doubled. It's times like this that makes Heap extremely powerful.
Recommendations to others considering the product:
I would highly recommend using this as a separate tracking compared to the traditional track like Omniture or google analytics. Heap is very different in terms of tracking so it's always good to have it running in parallel to other analytics tool until you get comfortable with it. It is extremely powerful tool but also thinking is very different.


    Maxim M.

Best analytics tool I've used so far

  • August 23, 2019
  • Review verified by G2

What do you like best about the product?
Event/Segments definition is a breeze, the reporting tools and graphing options a very extensive
What do you dislike about the product?
We've been using it more extensively for about 6 months now and I still can't find anything I don't like about it
What problems is the product solving and how is that benefiting you?
We are mostly using it do analyze user behavior inside our app and improve stickiness to our product