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Heap for Product Managers
What do you like best about the product?
As a product owner, I've always believed in the "if you build it, you should measure it" approach. We've tried many analytics platforms, but having all your data in one place and giving product managers the tools to create dashboards, funnels, and views of their data is very important.
What do you dislike about the product?
Understanding how to link Heap to other incumbent analytics platforms. As we transition all of our analytics to Heap, we still need to be able to access data in our current platform and need to connect.
What problems is the product solving and how is that benefiting you?
We have three audiences, our internal team, including executives who need to know how our customers are using our platform. Second, our platform team needs to understand how the platform is performing. Finally, we have the app developers who need to know how their app is performing. Heap helps us with all three audiences.
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Ideal for monitoring usage
What do you like best about the product?
It allows you to create your own personalised dashboards to analyse data. I use it to understand how my clients are using a specific platform and how I can best support them.
What do you dislike about the product?
It does take some time to set up the dashboards but once the templates are in place, it's great from there.
What problems is the product solving and how is that benefiting you?
Helping understand how users are engaging with different functionalities in the platform and where there are opportunities for them to get more value from the tool.
Heap is powerful yet extremely intuitive to use
What do you like best about the product?
It is very easy for a new user to pick up. By allowing users to identify events using the activity feed, anyone can quickly learn how to use Heap to formulate important charts.
What do you dislike about the product?
Some features are really good but are not easily discoverable, such as combo events, funnel comparisons.
What problems is the product solving and how is that benefiting you?
Heap is great for Product Managers that frequently conduct A/B tests.
Senior Product Analyst
What do you like best about the product?
Easy to find insights, implicit user tracking
What do you dislike about the product?
Chart options are limited, implicit tracking is limited
What problems is the product solving and how is that benefiting you?
It helps with high-level user behavior insights and optimizations on the features
Product Manager
What do you like best about the product?
This product is best in class in combining auto-captured events + custom API events. If I need more client-side events, the visual labeling tool is convenient. I don't need to bother a developer to defined these events for me. I can't imagine life without it. Additionally, building reports is so easy and intuitive. I can build reports in less than a minute if I know where to look.
Heap has built a library of integrations that make it a breeze to accomplish any product task. For example, we're segmenting users based on action and then sending it to Iterable which then sends out a campaign for these users. Heap can also integrate with your AB testing tools which helps you further analyze your customer's behaviors. Powerful stuff.
Heap has built a library of integrations that make it a breeze to accomplish any product task. For example, we're segmenting users based on action and then sending it to Iterable which then sends out a campaign for these users. Heap can also integrate with your AB testing tools which helps you further analyze your customer's behaviors. Powerful stuff.
What do you dislike about the product?
If you don't structure your custom API events, then Heap won't read it correctly. You need all your event properties at a top level structure, it hates nested json objects. In addition to custom API events, Heap Events has a confusing structure. There's properties only available at an Heap event level versus a user level versus a property level. This makes it hard to find the properties you need when building reports. Unless you know what you're looking for, it's a pain to create reports without this knowledge.
Categorization is also confusing with Heap. You have different category rules based on charts, events, segments and dashboards. I can't add Paths to dashboards, which is a missed opportunity.
Lastly, and this is not Heap's fault, but if you're a company instrumenting Heap into your products, you need to do a lot more work in instrumenting Heap and your events correctly. If you don't have a good analytics plan or structure in place, you will struggle with using Heap. Heap is only as good as the data you input into it. This is something we are working with as well. Heap has done a good job with helping us with the instrumentation, but it felt very surface-level. We learned a lot along the way that we wish we had known in the beginning.
When we started evaluating it, it was cheaper than the other comparable tools available in the market. But it's getting just as expensive as the industry leaders out there like Amplitude. If you're a startup, it's going to be a bit out of reach.
Categorization is also confusing with Heap. You have different category rules based on charts, events, segments and dashboards. I can't add Paths to dashboards, which is a missed opportunity.
Lastly, and this is not Heap's fault, but if you're a company instrumenting Heap into your products, you need to do a lot more work in instrumenting Heap and your events correctly. If you don't have a good analytics plan or structure in place, you will struggle with using Heap. Heap is only as good as the data you input into it. This is something we are working with as well. Heap has done a good job with helping us with the instrumentation, but it felt very surface-level. We learned a lot along the way that we wish we had known in the beginning.
When we started evaluating it, it was cheaper than the other comparable tools available in the market. But it's getting just as expensive as the industry leaders out there like Amplitude. If you're a startup, it's going to be a bit out of reach.
What problems is the product solving and how is that benefiting you?
Helps give insights into customer behavior within the product. Very helpful in understanding why users are not converting specific parts of the product, which allows us to deep dive further with customer interviews or surveys to validate the issues we saw in the funnel. I also use it to understand impact if there is an outage or a bug affecting our users by checking the trends of events.
Good Analytics with a Small Learning Curve
What do you like best about the product?
The best aspect of Heap is that the data can be as granular as you want. I think Heap is helpful if you want to look at the meta-data of what users are doing and having trouble with - it is immensely helpful to be able to pinpoint where users are getting stuck so the team can address these pain points especially in a B2B environment.
What do you dislike about the product?
Learning Heap is not the most intuitive. You have to either go through Heap 101 or have someone else show you. Some details such as filtering data can be better too. Overall, it has its downfalls and also good sides.
What problems is the product solving and how is that benefiting you?
Heap is able to help us track engagement metrics that we set prior to the product release.
Heap is an important tool in understanding product adoption.
What do you like best about the product?
It's easy to use as a non-developer. I can build lots of custom reports
What do you dislike about the product?
The customer service has been hard to reach and get replies quickly.
What problems is the product solving and how is that benefiting you?
We use Heap to understand product usage. It's helpful to build events and track behavior. I'd say that our level of insight into how our customers use the product is strong.
Easy to use and find lots of valuable information
What do you like best about the product?
I like that I'm able to use filters to segment data based on what info I am looking for
What do you dislike about the product?
I need to press "refresh" pretty often to get updated data
What problems is the product solving and how is that benefiting you?
Allowing me to see how marketing campaigns are performing for different KPIs (new users, new customers, conversion rates)
Easy to use reporting tool
What do you like best about the product?
The UI is user-friendly and intuitive for most
What do you dislike about the product?
You need to be a somewhat tech savvy / familiar with reporting UIs to get comfortable with this tool. Once you understand how the filters/rules, the rest comes easily.
What problems is the product solving and how is that benefiting you?
Understanding product usage, what's working vs. not working for our users. Overall better understanding usage to improve the product.
A useful product and analytics tools that helps us get better.
What do you like best about the product?
Auto-capture and the ability to update historical data has provided tremendous value when looking back at historical data.
What do you dislike about the product?
For some marketers, the learning curve for a new tool with unique configurations can be steep.
What problems is the product solving and how is that benefiting you?
Heap helps our business understand the customer journey. Marketing's relationship with these journeys is better understood because of the tool.
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