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Heap

Heap | 1

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External reviews

1,069 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

Great for Business Analytics and Insights

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
The graphs and options to graph data is great and flexible
What do you dislike about the product?
Bit of a learning curve to get caught up on how to use all the features. I feel like there are new features added everyday
What problems is the product solving and how is that benefiting you?
Customer Insights and Trends. We were able to segment our customers based on the data.


    Theodore K. L.

Get Specific Results

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
Heap allows me to key in on specific user interactions and provide tangible result tracking.
What do you dislike about the product?
Just starting out with Heap and have yet to find anything I dislike about it so far.
What problems is the product solving and how is that benefiting you?
Heap helps to show and track specific interactions and give plausible feedback.


    Financial Services

Great service but need help onboarding

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I'm a startup founder / senior software engineer. I love Heap's view that shows a daily user timeline, and how it includes what pages were visited.
What do you dislike about the product?
I would love to have an unlimited plan for the first 30 days so I can try out the product. Additionally, it would be nice to see a dashboard with suggested stat recommendations. This would include how often people come back, what is the percentage of people who sign up and come back to the site everyone, etc.
What problems is the product solving and how is that benefiting you?
See what pages a user who hit a bug visited.
Recommendations to others considering the product:
I first used Heap when it was a three-person startup and absolutely loved it. Personally, I prefer the original product but would love to see a list of "recommended" stats which as "average visits per user per month"


    Information Services

Easy and powerful

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
- Fills in historical event data (starting when you install the Heap snippet)
- Easy to create and validate new events
- Seamless to use
What do you dislike about the product?
- Graphs can sometimes seem like a black box. There's no way to validate the numbers you see.
- Segmenting within graphs could be more functional
What problems is the product solving and how is that benefiting you?
Gaining insight into product engagement and marketing effectiveness.


    Michael M.

Glad I found Heap

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I was looking for an analytics solution for my startup, and stumbled upon Heap (amongst others). I really appreciated a few features they have:

1. No need for coding/instrumentation of your site to track important events. Amazing event visualization tools allow you to define user events with ease using the UI.

2. Report generation is very understandable. I can achieve most of my reports/tasks without having to read-up a lot of documentation, or go hunting for random settings/pages where I need to configure things (looking at you GA).

3. User session visualizer allows you to see in detail how users use your product.
What do you dislike about the product?
One of the features I wish Heap had, would be the ability to create composite metrics out of existing metrics. Typically that would be a ratio (e.g. EventX / EventY) that produces a simple line chart I can track.
What problems is the product solving and how is that benefiting you?
I keep discovering new use cases with Heap. Obviously gross statistics (usage, users etc..) but also how users navigate our product, and what actions correlate with higher conversion and retention.
Recommendations to others considering the product:
Consider the pricing model (per # of sessions) and how that matches your usage pattern. If you have a lot of sessions with few events per session, you will hit the limits pretty quickly and it might get costly.


    Insurance

Retroactive Data, Simple Interface, Powerful Analytics

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
The obvious - retroactive data. This is their selling point, really. From the moment the snippet is installed on-site, you can retroactively tag nearly any event imaginable. In an organization that is more reactive than proactive, this is extremely powerful.

Also nice - snapshot elements to capture metadata, flexible SQL-based reporting, nice third-party vendor integrations, and a decent collection of charts that can be used for color in static reporting and executive summaries.
What do you dislike about the product?
Additional cost for owning data and export to a database. This is frustrating when the upfront cost is already so high.

Inability to create custom, tabular reports in-platform. Very limited to the number of dimensions one can use and forget about breaking these out by date in any useful way. This platform was designed for use in a database-to-BI tool environment, but leaves out the lay analyst who still uses tabular report exports in Excel. Stepping back a little would open up the target market immensely for Heap.
What problems is the product solving and how is that benefiting you?
Primarily, it has enabled me to give internal marketing teams the data they want without having to teach them to proactively ask for event tagging. It has also allowed to me to bypass certain organizational limitations, such as easy metadata collection from form fields.

We've been able to really drill down into the content that users are engaging with and how those users are continuing to engage with and convert on the site after the fact. Heap helps to tie the user journey together.


    Bennett S.

Excellent tool and good updates

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
Flexible, yet clear UI from which to create reports and track programs, pages and collect all historical data in
What do you dislike about the product?
integration with other applications was a bit difficult, but eventually was implemented
What problems is the product solving and how is that benefiting you?
learning more about our user experience, retention, and ways to better segment
Recommendations to others considering the product:
spend time reading the documentation


    Apparel & Fashion

Sr. Marketing Manager

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I like that I can look at funnel metrics and that it is easily integrated with our site. I also like the ability to create my own events using the event visualizer.
What do you dislike about the product?
I don't like how things are organized. I think it's tough to find my reporting. I also don't like how the new visuals look now.
What problems is the product solving and how is that benefiting you?
Problems im solving is understanding where the conversion drop-of is within the sign-up flow. I can understand what page is doing the best/worst in converting members.


    Insurance

Great Product - Not That Intuitive, Though

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I love that I can layer on different types of segments (behavioral, acquisition source, etc.) over a funnel to really see how different types of users interact with our product and funnel. This has resulted in numerous specific optimizations for only certain types of traffic. It has been immensely beneficial.
What do you dislike about the product?
I was sort of just thrown into Heap here at work so I had to Google how to do a lot of the things I wanted to do. Our shared heap definitions have grown immensely and therefore finding things that mean the thing I'm looking for has grown increasingly difficult. Some way to either upkeep on definitions that are no longer used (based on whether they are firing any longer or if their reports are being viewed) would be a big help to keep our definitions clean.

Also, although I believe there was an attempt to walk users through the new "Paths", I think a webinar going over this for users would probably have been a better way to go. Or some sort of interactive tutorial. Personally, I understand it because I use Google Analytics, but it was sort of tossed in there as a new feature without much information other than an email from my recollection.
What problems is the product solving and how is that benefiting you?
We really need to optimize our top of funnel acquisition as we are in a market that is very competitive (auto insurance). So getting users to sign up in the most efficient way possible is key. Thanks to Heap, we saw a significant drop at our quote screen which led us to redesign it. After redesign, our quote acceptance rate more than doubled.


    Jesse M.

Very strong tool, but also reliant on HTML

  • June 27, 2019
  • Review provided by G2

What do you like best about the product?
I love the retroactive data Heap can provide once you tag events. I also love the ability to create reports and dashboards very easily and in many different forms. The UI is also pretty straightforward
What do you dislike about the product?
I don't like the fact that it relies on the HTML on the page to track events - considering if you make small changes you are essentially on the hook for updating the events in HEAP.
What problems is the product solving and how is that benefiting you?
Just understanding how folks are interacting with our website and the key pages on it. Also tracking conversion paths and funnels.