Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Empowers Experiment Analysis & User Insights
What do you like best about the product?
I like the analysis I can run to understand how the users are behaving via the suite of analyses it offers - segmentations, funnels, user analyses, retention and stickiness charts, etc. Regarding experiments, it's really easy to set up charts to see the impact of different experiment variations on user behavior
What do you dislike about the product?
For me, the main issue with Amplitude Analytics is some limitations in user segmentation in some charts. Specifically, I can't segment users by tenure. In this case, I have to resort to using other tools or directly query my data warehouse.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me analyze user behavior without complex queries on the data warehouse, making segmentation easy.
Intuitive Tool for Detailed Analysis
What do you like best about the product?
I really like the Amplitude Analytics interface because of its convenience and flexibility in customization. I especially highlight the ease of creating funnels, the platform's flexibility, and the capabilities for aggregation, reports, and dashboards. This allows for quick data visualization and finding solutions to improve business metrics. I also note that the platform provides intuitive interaction after onboarding, and the integration interface is truly convenient.
What do you dislike about the product?
I would like to improve Amplitude Analytics by adding AI assistants. It would be convenient if an AI assistant appeared directly on the platform and could quickly build dashboards with professional insights.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for behavior analysis, conversion tracking, and funnel building. This allows for visual monitoring and analysis of data, building funnels and tables, which is convenient for analyzing promotions and actions to increase business value.
Responsive Interface, Easy Integration
What do you like best about the product?
I like the interface a lot—it’s clean, very responsive, and works fast. The JS SDK is also straightforward to implement and use, which makes integration easy. They offer solid reporting capabilities with templates, so it’s simple to set things up and track what I need. Funnel tracking is well done too, and you can add custom events there that match specific criteria.
What do you dislike about the product?
Before the JS SDK was not that great out of the box so you have to implement web page visit tracking yourself, but looking now at it, they fixed it already
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track visitor actions and reliably collect events, including custom ones. Its event-based system makes it easy for me to search through the data and generate reports, so I can access specific user profiles, see the exact actions they performed, and track sales funnels.
Excellent Tool for Behavioral Analytics and Backend Integration
What do you like best about the product?
The behavioral analysis is powerful, and the granularity of event tracking is exceptional. It is very easy to integrate via REST APIs and SDKs, which is a huge plus for automation and backend workflows.
What do you dislike about the product?
The learning curve can be quite steep for non-technical team members. Additionally, the pricing model can scale very quickly as event volume increases.
What problems is the product solving and how is that benefiting you?
We use Amplitude to identify user drop-off points in our conversion funnels. This allows us to make data-driven decisions to optimize the user journey and significantly improve our conversion rates.
Powerful Yet Slightly Complex Product Analytics Tool
What do you like best about the product?
What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL.
What do you dislike about the product?
One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend.
What problems is the product solving and how is that benefiting you?
For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude.
Customizable Data Makes Marketing Analysis a Breeze
What do you like best about the product?
I like Amplitude Analytics because it allows me to track all of our marketing efforts efficiently, especially from our organic channels. The ability to customize data sources and create different visuals really helps in sharing meaningful data. I also appreciate the marketing analytics section where I can see top-level metrics and AI visibility reports, making it easier to analyze data from an SEO perspective.
What do you dislike about the product?
One thing that's a bit complicated is the number of events and filters available. It takes a lot of sorting to get what you need. I believe the initial setup wasn't the easiest due to the amount of data points we had.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track our marketing efforts. It solves the problem of displaying data in a comprehensible way for everyone, with customizable sources and visuals. I especially appreciate the marketing analytics and AI visibility reports for SEO analysis.
Easy Visualization with Stellar Flexibility
What do you like best about the product?
I appreciate the huge functionality of Amplitude Analytics, like visualizing our events on a daily or monthly basis with the ability to filter by properties and group them. I love that it provides a private workspace and lets me share it with anyone anytime. It's easy to use, and I can create a variety of charts or graphs which makes setting it up a breeze, and the documentation is well done. It's super easy to visualize my event data based on different values and frequencies.
What do you dislike about the product?
I don't like finding device IDs from Amplitude Analytics. We don't know what our device ID is in Amplitude, so maybe it could use similar ID or name kinds.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives us huge functionality like visualizing event data on a daily or monthly basis. We can filter and group data easily. It also provides a private workspace and easy sharing, and it's really intuitive to set up.
Seamless Data Integration, Intuitive Dashboarding
What do you like best about the product?
I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.
What do you dislike about the product?
I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.
The generation of flexible charts is appealing, but there is room for improvement in CSV export.
What do you like best about the product?
I like that Amplitude Analytics allows you to easily create charts for any complex conditions with some ingenuity. Additionally, it is very convenient to set it up according to customer attributes. The initial setup was also very easy.
What do you dislike about the product?
・There are limitations when exporting CSV. Although charts with nice attributes are produced, if there are too many lines or bars, I want to export the CSV to process it myself. ・Box plots and scatter plots cannot be created.
What problems is the product solving and how is that benefiting you?
We will resolve the analysis of screen transitions and click operations. The differences between types will also become easier to see. Setting by customer attributes is particularly convenient.
Intuitive Analytics with Impressive Flexibility
What do you like best about the product?
I like Amplitude Analytics because it's easy to use yet provides a lot of depth and data flexibility for experts like data teams. For straightforward work, Amplitude offers extensive documentation that guides you through it. The overall UX of the product is very friendly compared to competitors. It's easy to create metrics that matter to the work, making it straightforward to know if the business is reaching its goals. I find the initial setup very straightforward, thanks to the default events and setup that ease the implementation for developers.
What do you dislike about the product?
Likely a gap in not having data experts in-house, but I find it challenging to know if my implementation of custom events aligns with best practices.
What problems is the product solving and how is that benefiting you?
We use Amplitude Analytics to track website and product performance, which helps in prioritizing initiatives. It offers easy metric creation, facilitating goal tracking and decision-making. It's user-friendly, flexible for experts, and provides comprehensive documentation, making it valuable to both novice and experienced users.
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