Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Ease of Use with Cohort Flexibility, Needs Event Detail Improvement
What do you like best about the product?
I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users.
What do you dislike about the product?
I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts.
Fast, Easy Dashboard Building for Multi-Analysis
What do you like best about the product?
Fast and easy to build dashboards. Can be used in multiple analysis
What do you dislike about the product?
Sometimes I'd like to have more properties to filter by
What problems is the product solving and how is that benefiting you?
Analyzing web and product performance in an easy way
Powerful Data Analytics with Impressive Dashboards
What do you like best about the product?
Very powerful tool for data analytics overall -- there are plenty of features and functions and flexibility to take advantage of! I especially love the dashboards. The "Getting Started with Amplitude Analytics" course (videos + transcript + interactive walkthrough activities) was especially helpful to help me get familiar with the platform.
What do you dislike about the product?
There's definitely a learning curve when it comes to understanding how to navigate the platform and utilize/make the most of its (many) capabilities -- I've only touched the tip of the iceberg myself!
What problems is the product solving and how is that benefiting you?
I was analyzing a dashboard created for one of our products (that began early last year). For my role (accounting-related), there are two dashboards that were particularly helpful as we needed to come up with an accrual estimate. One of the charts (a multi-line chart) on the dashboard showed the number of claims coming in each day, with a different-coloured line for each type of claim (e.g. damaged, lost, stolen). Another helpful chart to analyze for my use case was the one tracking the daily sum of reimbursements/refunds (i.e., approved claims) being paid out. For both charts, I was only interested in the total for each day (no need for separation by claim type), so I removed the "grouped by: claim_reason", which resulted in the chart that was most helpful for my purposes. Then, to get a cumulative total (just the sum from all claims, not the day-by-day breakdown) to date, I selected the "Bar chart" option. The date presets (e.g. "Last 30 days", "This quarter") and keyword options (e.g. "Between", "Last", "Since", "This") have also been incredibly useful for further refining of my searches (down to whatever specific period I am looking to analyze the data for).
Streamlined Insights with AI-Powered Amplitude
What do you like best about the product?
I like Amplitude Analytics' AI feature; it lets us just type a couple of prompts and get the data and the visuals we need. It reduces the time taken by analysts to build or prepare a chart, allowing us to focus more on in-depth research and analysis to get better insights and dig deep into the data.
What do you dislike about the product?
I'm a bit concerned that predictive analytics sometimes ends up aggregating the data when we export certain numbers and when I export the same numbers at a later point in time, the numbers vary slightly. It's not massively worrying, but the numbers vary a bit.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps analysts focus on in-depth insights by allowing stakeholders to self-serve basic data, freeing us to concentrate on research.
Powerful Analytics with Supportive AI and Stellar Service
What do you like best about the product?
I like that the support for Amplitude Analytics is good. The AI is really effective, helping me create reports quickly, allowing me to see the data in a matter of minutes.
What do you dislike about the product?
I think there's a very high learning curve. The initial setup was a little bit confusing.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track metrics and analytics for our mobile app, aiding in user acquisition and retention. It helps me quickly create reports and view data within minutes.
User-Friendly UI but Steep Learning Curve
What do you like best about the product?
I really value the self-serve analytics capability in Amplitude Analytics, which makes it accessible for product stakeholders who aren't deeply technical. I like that the platform is easy to use, and I'm particularly fond of the user interface, which enhances usability. The curated functionality for creating charts and reports is another highlight for me. There are several types of charts available, and the platform organizes chart manipulation in a way that's both well-organized and accessible to non-technical stakeholders.
What do you dislike about the product?
Some product managers find Amplitude Analytics not as intuitive, especially for those who are less data savvy. I haven't found any good training material on how to best use Amplitude, so there is a bit of a learning curve for some people.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics offers a self-serve platform that's easy for product stakeholders, with a well-organized interface for creating charts and reports, making data accessible to non-technical stakeholders.
Effortless Reporting and Actionable Insights
What do you like best about the product?
Easy to generate reports and see actionable business data quickly.
What do you dislike about the product?
Sometimes it can be hard getting the right data into Amplitude from partners.
What problems is the product solving and how is that benefiting you?
Amplitude analytics is helping me solve measurement issues when testing the efficacy of A/B tests in Braze. whether this is against control groups, new features or campaigns/automations.
Outstanding Experience from Start to Finish
What do you like best about the product?
The range of features offered by Amplitude Analytics is truly impressive. I rely on it as an all-in-one platform for everything related to product and analytics at our company. Not a day goes by without using Amplitude—it has become an essential backbone for our operations.
What do you dislike about the product?
At times, the customer support can feel slow, and it may take a while to get issues resolved. Additionally, I tried integrating various services like AppsFlyer and my Google Ads account with Amplitude, but for some reason, it just doesn't seem to work. Implementing certain features, such as Session Replay, has also been problematic and remains unresolved. Aside from these challenges, the product is generally easy to use, even for those without a technical background.
What problems is the product solving and how is that benefiting you?
I use Amplitude for a variety of projects, including iOS and Android mobile apps, a website, and several other platforms. It’s excellent for tracking daily logs in Marketing and Growth. For developers, the real-time event updates for users are a significant advantage. Amplitude handles everything related to product data, user locations, and devices, which really simplifies my workflow. I especially appreciate the Ask Amplitude AI feature—it generates reports that would have required a lot of manual work, and does so effortlessly.
Advanced Analytics, Challenging for Non-Technical Users
What do you like best about the product?
I like that Amplitude Analytics is very advanced and I don't need to export data to Excel to conduct analytics. It offers a variety of charts and visualizations which helps me slice and dice the data better for deeper analytics. Advanced features like session replat and cohort analytics are super useful. The event segmentation, funnel, and retention charts are highly useful for my analytical needs. The initial setup was straightforward by following the documentation.
What do you dislike about the product?
It's not very intuitive and easy to use for a non-technical audience. Non-technical users find it overwhelming to use and need constant support from the data team to understand their reports and create their own reports.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps me understand product growth, retention rates, and churn indicators. It lets me analyze user journeys, key funnels, and drop-offs while enabling deeper data analysis with advanced features and visualizations.
Phenomenal Support and Powerful Insights
What do you like best about the product?
Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal
What do you dislike about the product?
The learning curve is high. Shifting from adobe, the UI takes time to get used to.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior and trends for our various marketing campaigns. The asks are numerous and diverse and amplitude helps solve a lot of them.
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