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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,141 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Matthew F.

Great tool for product teams

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude allows me to quickly identify key areas of my A/B tests. Their tooling and dashboards make it easy to quickly share important metrics with the broader team, and ensure everyone is on the same page.
What do you dislike about the product?
I don't have a ton of complaints about the software - the more help you can give with tech debt/suggesting of consolidating metrics/identifying metrics that are no longer used, could be useful.
What problems is the product solving and how is that benefiting you?
Identifying feature usage and what user's derive value from within our mobile and web app. Helps with segmenting users and figuring out how we can improve our product overall.


    Information Technology and Services

Analytics tool must have

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
I have been using Amplitude for making numerous reports for Product team review and it has helped get proper data for the reviews.
What do you dislike about the product?
The only problem I can say is, it is a bit complicated for non-admin users as the filters sometimes need deep dive. This totally depends on the way your admin has setup the product.
What problems is the product solving and how is that benefiting you?
This allows user analytics on various attributes. Hence allowing the business leaders make important decisions based on criterias such as demographic, user segment etc.


    Health, Wellness and Fitness

powerful for quick views into the data

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude is very good at quickly pulling event related data and creating easy-to-understand visuals
What do you dislike about the product?
Amplitude is quite limited in its function. there are very few advanced features, and many analyses have to be done manually as they cannot be computed within Amplitude
What problems is the product solving and how is that benefiting you?
very quick way to pull data for quick questions that come from cross functional stakeholders


    Tyler P.

Great for Product Analytics, OK for Marketing Analytics

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
The product is generally user-friendly and powerful. The funnel vizualations are amongst the best I've used with a tool like this, and there is a lot of configurability with how you want to see your data.
What do you dislike about the product?
Two major issues:
1. The dashboarding functionality is really weak. It's nowhere near as powerful as Looker, for example, and I often find myself exporting data to Sheets to be able to actually vizualize it how I want. (In some views, you can't even create a bar chart with a time series.)
2. It's not great for marketing analytics, as everything is user- rather than session-based. You can create audiences based only on users, not on sessions (with even GA4 allows). There isn't a great mechanism for understanding landing pages, source/mediums, etc.
What problems is the product solving and how is that benefiting you?
Amplitude provides more insight into user-level behavior than its competitors. This has been really valuable for us to understand what is motivating our users to convert.


    Leonard K.

A powerful weapon for Analytics

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
-> Analytics: You can learn too much about your digital product with conversion drivers, user journey, or even a funnel chart. With a powerful data governance process providing a scalable Taxonomy for self-service usability inside the platform. With an important point: Export public links of our notebooks analyses.
-> Implementation: Completely ease to use Ampli CLI
-> Integrations: Insane PLUG AND PLAY Integrations.
-> Frequency: Every single day.
-> Amazing Support by Product Minds and Amplitude Team
What do you dislike about the product?
It's really difficult to find something that I don't like inside Analytics, but nowadays the complexity of deep analyses like Personas. It is really difficult to expand for all teams.
What problems is the product solving and how is that benefiting you?
-> Understanding why the users are dropping off the funnel.
-> Understanding conversion drivers
-> Propagating self-service insights, analyses and data for all my coleagues.


    Online Media

Director of Media Strategy and Revenue Initiatives

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
I like the ability to pivot information within one chart, how easy it is to make copies of charts, how easy it is to move charts into dashboards, and the visual components.
What do you dislike about the product?
This may be a user error, but not seeing totals on data columns below the charts. It also takes a decent time to load when I'm making changes to a chart.
What problems is the product solving and how is that benefiting you?
We have 30 different sites as a publisher, so being able to layer cohort information in addition to traffic events across so many different sites and visitors has been extremely helpful.


    Daniela G.

Great platform for Product Analytics and sending data to my CRM

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
I work in growth in a B2B SaaS, and Amplitude helps us analyze all our product data and create marketing workflows based on user behaviors by connecting Make with Active Campaign to centralize all customer data.
What do you dislike about the product?
They could improve their visualizations. They are very limited in terms of customization for data visualization.
What problems is the product solving and how is that benefiting you?
It is helping us centralize all our customer data in one single platform


    Retail

Amplitude helps quickly get insights

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
It helps build dashboards, analyze experiments, and monitor our ecommerces product analytics
What do you dislike about the product?
It can be difficult to QA events, and sometimes it is hard to talk to a rep on very specific questions since they don't fully understand our business goals or historical views of analysics
What problems is the product solving and how is that benefiting you?
It helps me monitor business health, analyze experiments, and also catch any user issues


    Facilities Services

Amplitude has unlocked insights for our team

  • January 23, 2024
  • Review verified by G2

What do you like best about the product?
Easy to create views that are easy to share. Did not take a lot of time to implement (we connected through Segment). It is something I rely on day!
What do you dislike about the product?
Some of the navigation is a bit cumbersone to use
What problems is the product solving and how is that benefiting you?
Helps us understand what users are doing in our platform. That's a very simple statement, but sometimes a difficult problem to solve.


    Non-Profit Organization Management

Easy product analytics

  • January 23, 2024
  • Review provided by G2

What do you like best about the product?
Easy to use dashboards, funnels, metrics tracking
What do you dislike about the product?
Sometimes difficult to understand exact tracking
What problems is the product solving and how is that benefiting you?
Accessibilty of analytics to product team