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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,150 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Mohit S.

Best Analytics Tool in the market

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
Realtime Analytics access which is being solved by Amplitude is best compared to any other tool in the market. Amplitude is best in terms of UX in comparison to any other tool in the market.
What do you dislike about the product?
In general, there is not much to not like about Amplitude. But if we have to picky can say very few times the load time of the chart can be faster which would make the experience better.
What problems is the product solving and how is that benefiting you?
We are using amplitude to do in-depth product analytics and take data-informed decisions for all our product changes which take place.


    Internet

Amplitude is a power data tool

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
one of the powerful and easiest to build a dashboard. no need to build the data pipeline, just need some client integration.
What do you dislike about the product?
Amplitude price is tied to data usage, make sure don't go over the quota.
What problems is the product solving and how is that benefiting you?
report metric from client, and build dashboard in Amplitude easily for business decision.


    Leisure, Travel & Tourism

Amplitude accelerates speed to actionable insights

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
Ease of use and low barrier of integration with our CDP (Segment). Really helps to 'visualize' customer data and make it accessible to a wide audience.
What do you dislike about the product?
Would love to be able to lean on the server-side integration, but will have to defer until the level of information related to the client's browser / context can be made available via Segment's server side setting.
What problems is the product solving and how is that benefiting you?
We use Segment data in Amplitude to analyze drop-off points and assess how to reduce friction for consumers, which ultimately drives conversion rate improvement.


    Entertainment

Consider Using Amplitude

  • February 10, 2022
  • Review verified by G2

What do you like best about the product?
The features are great. Funnel, Cohort, Dashboards. easily customized formula etc
What do you dislike about the product?
Very slow at times, Hard to make dashboards collections. Not very friendly on customziation and organized functions.
What problems is the product solving and how is that benefiting you?
Product and Growth. Reaching KPI and data valaidation on different channels


    Kit L.

Amplitude is the ruler of events-based reporting

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
I love the consistent date-based filtering options across Amplitude's platform, even when I change the type of report type I'm using. Once you get the hang of the interface, building reports becomes easy.
What do you dislike about the product?
I struggle to get in-depth with the filtered segments. I can't do complex filtering logic, and I don't find many options to segment users in the report. We are a SaaS company, so I would love to display things like a customer's MRR or employee size right in my report, as well as filter users out by something as granular as their permissions. Without this granularity, I have to use multiple reporting tools, which I would prefer to do all from Amplitude.
What problems is the product solving and how is that benefiting you?
I work on my company's product team, and we leverage Amplitude to track usage and behaviors across our platform. I create separate reporting dashboards for each feature, using the same core metrics to determine success. Amplitude provides us an additional lens to understand product success by pairing our event tracking reports with our various customer feedback channels.


    Computer Software

Fantastic

  • February 09, 2022
  • Review provided by G2

What do you like best about the product?
Easy and intuitive to build charts and understand customers
What do you dislike about the product?
Nothing really, its good in most aspeects
What problems is the product solving and how is that benefiting you?
Customer behavior


    Entertainment

Great Tool to discover surface level trends

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
Ease and flexibility of use; as long as you have a robust map of event properties built on your site (i.e., web visit, account creation, registering, purchase), Amplitude becomes incredibly valuable to dig into how traffic behaves on your website
What do you dislike about the product?
Amplitude Analytics doesn't give you the same level of depth / insights you might be interested say compared to a product like Looker, but I don't necessarily think that's a problem. I use those two things differently - Amplitude to get quick insights into discovering whether there's been any significant changes in actions taken on the site and troubleshooting where the problems are, and then Looker to do more business-analytics insights
What problems is the product solving and how is that benefiting you?
I use this to measure the impact of new growth initiatives taken on our site, as well as quickly identify problem areas whenever we see an unexplained decrease in say traffic or conversions. It's pretty easy to discern for example which channels have driven the most growth for us.


    Information Technology and Services

Our lifeline. Amplitude helps us understand what our users use and how.

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
How easy it is to chart and visualize data. There are some neuances if you leverage Segment and Amplitude together; however, it is well worth the investment. Using Amplitude, I can quickly understand if users are leveraging new features, which aspects need attention, and, importantly, what to remove.
What do you dislike about the product?
The built-in charts and visualizations are great; however, sometimes, a basic pivot table would help. Exporting data isn't great; most exports are in a formatted table that makes it hard to use it in general analytics. It's also easy to get lost in charts, especially if your account has many users. The more users who create charts, the more charts appear in the search. Tip, prune charts often, and try to have a naming convention.
What problems is the product solving and how is that benefiting you?
I leverage Amplitude for product analytics and user segmentation. To do this, I leverage Appcues for integrated NPS data; the combination of the two makes it easy to compare and contrast different user types. Further, with Appcues data, we're able to group users based on survey questions, providing additional data points to analyze usage.
Recommendations to others considering the product:
If you're a b2b company, invest in the Group/Account feature


    Computer Games

Amplitude is a great tool to start a data driven company

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
Amplitude is a huge time saver. Once you get the gist of it, you can do complex analysis in minutes while it would take hours using another platform.
What do you dislike about the product?
You get what you pay for. Amplitude is an expensive BI platform, but well worth it considering how easy it is to use and the insights it provides.
What problems is the product solving and how is that benefiting you?
Anything you can do with SQL, you can do it faster and better with Amplitude. As a PM of a tech product, the biggest benefits are the time it saves and being able to teach Amplitude with no data background.


    Financial Services

Amplitude Review

  • February 09, 2022
  • Review verified by G2

What do you like best about the product?
Visual query building. Easy to teach non-technical employees on how to query data. The query is easily "copiable" just with the URL.
What do you dislike about the product?
Too slow. Every single time queries are run or even event attributes are loaded, I wonder why Amplitude can't pre-cache it and make it instantaneous.
What problems is the product solving and how is that benefiting you?
Obviously, to monitor data in real-time. Running dashboard across many metrics in the company is awesome.