Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude Analytics for Conversion Data
What do you like best about the product?
I like that Amplitude integrates with our other data sources very well. It allows us to neatly and easily organize data and present in an aesthetically pleasing manner! It also makes it incredibly simply to create multiple iterations of the same chart.
What do you dislike about the product?
I haven't experienced too many issues myself. I would say that the only real negative that I've run into so far is the date range being limited to a year, but even then it's not a huge negative.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics allows us to track the various tests that we run in our email program and easily analyze the results. Without it, it would be a much more manual process to determine which tests are successful and which are not.
Amplitude Analytics gives us full visibility on our multiple apps with powerful tools
What do you like best about the product?
Amplitude Analytics makes custom event ingestion and user identification possible in code, but most importantly makes the analysis seamless in the console. Other competitors can offer more out-of-the-box front-end tracking, but with the complexity of our platform and our products, we need advanced custom tracking to answer our analytics needs, which Amplitude can offer. Amplitude can easily ingest tons of events and govern their taxonomy straight in the console. We can observe single user tendencies as well as global tendencies for projects with just a few clicks. The visualization tools are extremely powerful and can answer almost any question that could come to mind, whether it be about event segmentation, user paths or retention.
What do you dislike about the product?
Amplitude is mostly made for power users. When it comes to making the console available to the whole company, it can be overwhelming for some having all those options and no starred content upfront. The onboarding experience could be better by giving the administrators the ability to modify it and display the right content right away to the right people and having starred dashboards in their navbar, etc. Right now, you can only customize your own space and not those of others, every user is considered a power user.
What problems is the product solving and how is that benefiting you?
Solving our need for front-end tracking, back-end tracking and user session stitching altogether across our apps. We can have a mix of page views, super granular custom events from the front-end, feedback events from the back-end and segment them properly with any event property we'd like. Before it was hard for a Product Manager to find clear and realistic KPIs for a very granular feature part of a big product; Amplitude helps our Product Managers observe all kinds of precise events from the start of the release, define clear KPIs on their features and track them in real-time. It makes us way more actionable when it comes to investment in features and makes our products better in the long run. The simple act of implementing Amplitude also gives us a straight QA feedback look and makes us rethink UX and our whole data-driven design process.
Sr Engineering Manager
What do you like best about the product?
I love that everybody in the company can build his/her own dashboards. It's easy to learn and integrate.
What do you dislike about the product?
The way to structure teams folders is a bit cluttered (mixing charts, dashboards,..)
What problems is the product solving and how is that benefiting you?
We have an unlocked data-informed org that does not need to rely in big engineering work for that.
Perfect tool to experimentation, following up metrics and take decisions.
What do you like best about the product?
Being able to build personalized charts connecting data providers as Braze and google analytics. And take actions based on that results
What do you dislike about the product?
Sometimes is difficult to understand all the features because there's no description when you are building a chart. And I couldn't find a virtual tour to learn all the features
What problems is the product solving and how is that benefiting you?
It has been helpful when we have several experiments running at our CRM systems and also it helps a lot to monitor behaviors and take fast correcting decisions.
Amplitude is hands-down the most user-friendly and powerful analytics tool I've used!
What do you like best about the product?
The user interface is clean, simple and easy to understand. The segmentations and funnel options are almost infinite.
What do you dislike about the product?
No major dislikes, but it would be cool if you could see a preview of a chart when sharing an Amplitude link in Slack.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand user behavior across our website and app.
Very helpful to get insights
What do you like best about the product?
User friendly platform and all the chart templates are very helpful
What do you dislike about the product?
Sometimes is not that easy to use all the properties and it's impact on conversion
What problems is the product solving and how is that benefiting you?
It makes very easy to get user insights without knowing SQL and other data analytics language. There are some data points that is easier and faster to get through amplitude
Robust Tool
What do you like best about the product?
So many events and data points you can track and gather information on.
What do you dislike about the product?
Bit of a learning curve to fully understand how to use the tool.
What problems is the product solving and how is that benefiting you?
Understanding user actions
Powerful tool but needs some tweaks/features
What do you like best about the product?
I love the ability to drill down and perform product analysis, and it is my go-to tool for anything that needs analysis. I also love the data table charts, which allow me to see various attributes/data points in a simple table. Although chat customer support is gone, Amplitude's customer support is A+!
What do you dislike about the product?
Amplitude is not ideal for creating visualizations for stakeholders or storytelling. I usually export the data and create visualizations using various methods. I really dislike that a tab is added to the data in the CSV cells when I export. I have to clean (remove the tab delimiters via text to columns) every cell before I can create formulas and charts. Finally, I wish that we could resize columns on charts while being shown in a dashboard. I work with content with long titles and in a horizontal bars chart in a dashboard, the title is severely truncated.
What problems is the product solving and how is that benefiting you?
Amplitude helps us create the right content and delivery methods by analyzing the customers' level of engagement and identifying friction points. Also, Amplitude enables us to better understand our customers.
Best Analytics suit for user behaviour tracking
What do you like best about the product?
Great for understqanding how users are using your product and dive into their pain points, what features are driving engagement and which features are frustrating users. Easily retest your hypothesis with easy to use interface, no technical skills required and lightning fast results. Product teams are in control of the data and do not require to know complicated SQL or depend on BI.
What do you dislike about the product?
Keeping your data organized and consistent will require quite a bit of control as it is tempting to send every event imaginable which will later backfire. Maybe a good feature would be that Amplitude sends new detected events into review for them to be approved before going into production.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us find user pain points and understand what could be done to improve their experience with our app. New features can be A/B tested to ensure we are not affecting business metrics.
Analytics for everyone
What do you like best about the product?
Amplitude is so easy to use, any PM or engineer can get insights easily without the need for data wrangling, data engineering or data scientists. Data is available in real-time. There are also features for monitoring data, alerts, dashboard subscription and the integration with Snowflake, Segment and other features are a bonus too. SDKs are good to work with, documentation is good and the onboarding teams are great. It offers many different options of charts and dashboards. The blog postings, videos and website content about product analytics are really good to help anyone improve data analytics skills.
What do you dislike about the product?
To be easy to use, Amplitude lacks a bit of flexibility. There are tons of different charts and analysis, data transformation options but still can't do everything you would do using a database and SQL/Tableau. But it covers almost everything and it's just easier to centralize the data there and add the product / ux / engineering teams to it.
What problems is the product solving and how is that benefiting you?
It's helping my team to collect a lot more data than we would, were we using other traditional methods. It's also helping engage other teams and more people with product data to make more data-driven decisions.
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