Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easy-to-use platform, provides unique and meaningful insights
What do you like best about the product?
I like being able to separate and track different customer journeys based on behaviors, cohorts, and membership levels. This really helped us to determine where pain points existed, and how customers were truly interacting with our product.
What do you dislike about the product?
I thought the user interface was intuitive, but I thought the collaboration aspect could have been more clear. I had a hard time tracking which workflows I created, versus what was created by someone else and shared with me. Also, who the workflow was last modified by.
What problems is the product solving and how is that benefiting you?
Amplitude gives us insight into behaviors at the event level, according to the user who performed it, and how customers with similar characteristics are behaving in comparison. This is the product development research we need to make the most meaningful improvements to our app and customer experience.
Recommendations to others considering the product:
Start simple, then build-out as needed!
Understanding Analytics
What do you like best about the product?
I like that I am able to create different charts and graphs in order to visualize user data.
What do you dislike about the product?
I wish there was an easier way to export the graphs so I could easily add them to presentations.
What problems is the product solving and how is that benefiting you?
Understanding different aspects of our user's behaviors.
great platform
What do you like best about the product?
Amplitude makes data visualizations easy
What do you dislike about the product?
i do not have any downsides to report at this time
What problems is the product solving and how is that benefiting you?
makes democratizing access to data simple
Very helpful in understanding user behavior
What do you like best about the product?
Ability to create charts based on the events. User look-up also helps to identify the user flow
What do you dislike about the product?
Deleting the user is only via API call, it would be nice to have delete feature on dashboard
What problems is the product solving and how is that benefiting you?
To understand the user behavior and type of features users are involved in. How many users are upgrading to the latest mobile app versions
Great for funnel analysis
What do you like best about the product?
Ease for funnel analysis and ability to easily compare utilizing passed properties (e.g. by utm_source, utm_campaign, etc.)
What do you dislike about the product?
Funnel analysis visualization for journeys could be better improved. Answering questions such as "what are the top 3 journeys users take in order to get from event A to event B" or "what's the top 3 pages that users look at before or after triggering this event" would be helpful.
What problems is the product solving and how is that benefiting you?
Funnel analysis to inform product decisions (e.g. what part of the funnel we need to prioritize optimizing) and also investigating conversion rate or performance anomalies (using spikes in events to troubleshoot whether there's a bug)
Recommendations to others considering the product:
Enrich events w/ properties & be strategic w/ event naming convention to improve effectiveness
Great platform for easy dashboard analytics!
What do you like best about the product?
Ease of use for our entire company to use.
What do you dislike about the product?
There are no clear dislikes for this platform that I can identify.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides significant visibility into the success of our company.
A good product analytics tool!
What do you like best about the product?
The ability to give product analysts as well as non-technical product team members the ability to view drilldowns into our conversion funnel is game-changing.
What do you dislike about the product?
Integration into the rest of our data stack is tough to maintain/test.
What problems is the product solving and how is that benefiting you?
We currently do not have detailed conversion funnel reporting and product analytics data available in our BI tool.
Recommendations to others considering the product:
Definitely one of the best product analytics tools out there. Should be highly considered.
Helpful and easy to get started
What do you like best about the product?
It's intuitive and easy to learn how to use quickly. I hadn't used analytics tools like this before, but within a day I was creating charts for myself and the team.
What do you dislike about the product?
Amplitude provides a ton of information, and while it is all helpful, it can take some time to sift through all the noise to get to what you need. It also takes some time to get used to switching between funnels, segmentations, etc.
What problems is the product solving and how is that benefiting you?
We needed to understand our acquisition funnel and Amplitude was able to help us see where drop off was occurring at each step, clearly identifying pain points for our customers and what we need to fix.
Insights made easy
What do you like best about the product?
I'm able to set up my own dashboards in Amplitude without support from analytics teams.
What do you dislike about the product?
I wish it was easier to drill down into the data.
What problems is the product solving and how is that benefiting you?
It's answering our core questions about how users interact with our app.
Senior Manager, Operations
What do you like best about the product?
Amplitude allows for indepth reporting and data analytics that allows me to make decsions at the team level and higher level.
What do you dislike about the product?
Learning curve can be a 6 on a scale of 1 to 10
What problems is the product solving and how is that benefiting you?
I dentifying obstacles to KRs before they mushroom into larger bottlenecks
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