Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Useful multifunctional tool, but not entirely unique in what it does
What do you like best about the product?
Ease of use for creating charts, especially when editing a chart and being able to share that easily with others. Typically I am using segmentation and funnel charts.
What do you dislike about the product?
The number of charts that I have has gotten unreasonably large. To the point where I'm sure I've made duplicates. It has become unwieldy to use at times, and would like something that informs me that I have built a chart that is similar before committing completely to one.
What problems is the product solving and how is that benefiting you?
Understanding what my users are enjoying using and what they are not enjoying. It's also been great at illustrating a user journey and what is the most impactful features for my own users.
Recommendations to others considering the product:
Heavily enforce the usage of the Govern feature otherwise it'll get messy.
Amplitude review
What do you like best about the product?
Creating charts to be able to track app-behavior and user interaction. I like how good the charts look and how easy they are to read.
The more I use amplitude, the more I learn and discover different ways to display data.
The more I use amplitude, the more I learn and discover different ways to display data.
What do you dislike about the product?
I wish there were other ways to display data – like number value (e.g. ratios), or ways to split funnels into 2 channels, to compare them directly.
Also, finding a user stream is very hard.
Also, finding a user stream is very hard.
What problems is the product solving and how is that benefiting you?
It is helping my team track user's behavior to be able to understand how users use the app, how different aspects of the apps get used or don't get used, how to find errors and bugs in the code, and how to present data to other people.
It's a well detailed Analytics tool which help you to understand your product in a detailed manner.
What do you like best about the product?
Retn=ention, Funnel and stickiness feature of Amplitude.
What do you dislike about the product?
Sometimes user lookup feature gives problems.
What problems is the product solving and how is that benefiting you?
It solves all my detailed daily analytics. live tracking of each feature by creating dashboards. conversion funnels.
Daily tool as a Product Data Analyst
What do you like best about the product?
It is my primary tool for evaluating in-app user interactions. It is easy to use and has many features that can allow you to map user journeys/funnels, evaluate test results, and keep track of key metrics.
What do you dislike about the product?
There are some additional features around tracking I think could be added to help me visualized it, and there are some limitations on the graphs you can generate, but nothing that intrudes my work day-to-day.
What problems is the product solving and how is that benefiting you?
Without Amplitude Analytics we wouldn't have the insights needed to make data-informed decisions, it has increased our ability to inform key stakeholders. This is the best tool for it, I've used it for over 5 years.
Have great features but need to catch up with new entrants
What do you like best about the product?
The funnels feature is best. And also I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.
What do you dislike about the product?
There was no option to create a custom event on the funnel( or chart section itself). We have to go to govern section everytime to create a custom event.
Also, I feel amplitude can be a little pro-active. They should have warned us initially that we shouldn't use phone number as user_id. Now we were facing a lot of issues with user_id (need help with this).
Also, I wish amplitude has provided a bare minimum capabilities to create table like summary. And we would love to have more customizations on dashboards (the current dashboard features are very primitve).
Also, I feel amplitude can be a little pro-active. They should have warned us initially that we shouldn't use phone number as user_id. Now we were facing a lot of issues with user_id (need help with this).
Also, I wish amplitude has provided a bare minimum capabilities to create table like summary. And we would love to have more customizations on dashboards (the current dashboard features are very primitve).
What problems is the product solving and how is that benefiting you?
I like the user pathfinder feature the most. It helps me understand the actual user journey and other alternatives that users were taking that were not anticipated or intended by us.
Recommendations to others considering the product:
I wish the product team of my previous org had used this. It had made my life easier to analyse the user behaviour and how the users are using a product. Now we can build funnels in minutes and we can share it and edit it with simple clicks. It also helps in democratising data with stakeholders and PMs can build/edit the funnels on thier own without bothering analysts for every minor change.
Suggest Amplitude Analytics business analytics tool
What do you like best about the product?
Easy to use, copy/modify/tweak previous saved dashboards.
What do you dislike about the product?
Not exactly built for marketing, or have specific automatic settings for businesses, it's fairly generic without preset analytics models
What problems is the product solving and how is that benefiting you?
Data visualization, and allowing users to download data is great. I need this daily, although I hate that I have to "melt" the data to turn it into a pivot table when I download the CSV file.
Perfect for quick data analysis for both data experts & non-experts
What do you like best about the product?
I'm not a data expert, but Amplitude helps me analyse data quickly and easily without getting help from data analysts all the time. It is very easy to learn and use!
What do you dislike about the product?
Unless the events are set up well for tracking, it can be a little difficult to use, and you can't use it to analyse everything. It will most likely still cover most events for basic analysis.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics help us to make decisions based on data in our day-to-day. It also helps us track our impact as we launch new features compared to baseline.
Lots of potential but requires good implementation
What do you like best about the product?
Event and user based tracking, good features such as lookup tables. User lookup is excellent for debugging
What do you dislike about the product?
Very difficult to do meaningful analysis unless all properties are mapped correctly - it's very difficult to see how a user got to a certain event if that property isnt mapped.
Funnels cant retain properties if they are not mapped on the event
Funnels cant retain properties if they are not mapped on the event
What problems is the product solving and how is that benefiting you?
Amplitude is allowing our business to move away from visit based tracking and towards users and events
Recommendations to others considering the product:
Ensure all events are sent with all possible event properties
Reliable & easy to use - a must for product managers!
What do you like best about the product?
Amplitude makes it easy to dive into the data and pull actionable insights. Events appear in Amplitude after a very reasonable amount of time and my charts/dashboards load crazy fast. It's easy to share my team's charts & dashboards with other teams to keep stakeholders informed about our impact.
What do you dislike about the product?
Amplitude sometimes doesn't get as granular as I would like it to get. We have to supplement certain analytics questions with other analytics tools (which are much more difficult to use).
What problems is the product solving and how is that benefiting you?
I'm monitoring health and success metrics for the features that my product team is releasing to our enterprise customers. Amplitude allows me to measure impact and communicate this impact to stakeholders.
Business Analyst using to track in-app usage
What do you like best about the product?
Amplitude is great in that you can look at data across different platforms. Once fully integrated, you can for instance look at Monthly Active Users segmented by Web, iOS, and Android.
What do you dislike about the product?
I find it hard to integrate Amplitude into other analytics we track such as our internal Admin, and Google Analytics. I wish it was easier to integrate the data in other places like piping it to Google Sheets live so I could pull it into something like Google Data Studio.
What problems is the product solving and how is that benefiting you?
We're solving the problem of answering which of our app features are more used and engaging. We also are solving the question of which markets and regions use us the most.
Recommendations to others considering the product:
Think about where Amplitude fits into your data architecture and how you'll do reporting and analysis from different data sources.
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