Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Doing product analytics with Amplitude - Easy, fast, and a great experience overall
What do you like best about the product?
Amplitude is very easy to use. It allows you to quickly get insights and analyze data accurately. It makes doing a lot of complex analysis in SQL redundant. Very easy to learn and use even for non-technical users.
What do you dislike about the product?
Some features like experimentation and statistics are not integrated very well into the main product. There is a different experimentation module but doing statistical calculations or even calculating CIs is not available for all charts.
What problems is the product solving and how is that benefiting you?
We are analyzing our online SaaS B2C product. Analyzing funnels, monitoring site and product usage and engagement, and doing product analytics 24/7. Saves us a lot of time while using.
Great for product managers
What do you like best about the product?
Amplitude is a great tool for product managers to dig into funnels, do cohort analysis, and share results with stakeholders. The most time I spend in the tool the more I like it.
What do you dislike about the product?
There's a bit of a learning curve to get up and running, but that's the case with most tools. So if you're jumping into Amplitude from GA just know it will take time.
What problems is the product solving and how is that benefiting you?
As a growth product manager, many of the problems I'm looking to solve is how to improve our conversion funnel and retain our users. Using the funnel conversion tool I'm able to slice the data to look at specific cohorts to deeper analysis.
Recommendations to others considering the product:
Just know it will take time to get ramped up if you're coming over from another tool like GA.
Amplitude is versatile. Using this tool reduces my effort a great deal. Time-saver.
What do you like best about the product?
Easy to navigate and understand. Redcues manual effort.
What do you dislike about the product?
Limitation on the date range for a report.
What problems is the product solving and how is that benefiting you?
We are using Amplitude mostly for gauging the performance of our clients' marketing campaigns along with the general health of their apps.
Use case:
(a) To easily report on KPIs like installs, CPI, CPO, etc
(b) Understand user personas.
(c) Create cohort of customer and understand thr shopping behavior.
Use case:
(a) To easily report on KPIs like installs, CPI, CPO, etc
(b) Understand user personas.
(c) Create cohort of customer and understand thr shopping behavior.
Recommendations to others considering the product:
The product is good, especially for mobile apps.
Very good and user friendly analytics tool
What do you like best about the product?
Once you wrap your head around the events, you realise amplitude is an amazing tool to answer the most pressing business questions and helps you make the right decisions when needed
What do you dislike about the product?
Rather than showing conversion in my funnels, I want the opposite, drop off. This isn't possible. Also the extension hasn't been working lately for me unfortunately
What problems is the product solving and how is that benefiting you?
I want to understand the funnel and segmentation of my product area as a product manager and I use it to keep an eye on key changes to our most important metrics we report on weekly
Love the experience and ease
What do you like best about the product?
Ease of building funnels, Use of SQL is almost done away with
What do you dislike about the product?
Difficult to navigate at times. Also the events tend to mismatch
What problems is the product solving and how is that benefiting you?
User profile
Segmentation
Cohorts
Segmentation
Cohorts
Great tool, with so many possibilities.. but some training/upskilling required 👀
What do you like best about the product?
I like the fact that we are able to effectively track user journeys and paths across the site
What do you dislike about the product?
I dislike the fact that the onboarding process wasn't that seamless and that some of our marketing team (including myself) don't feel skilled-up enough to make some more informed decisions
What problems is the product solving and how is that benefiting you?
We have solved so significant issues of users getting stuck within our website, or those that are going around in circles - when it should be a straightforward process.
Recommendations to others considering the product:
If it integrates well with you your current MarTech set-up then it is really beneficial.
The only analytics tool needed
What do you like best about the product?
- Multiple types of visualisation support
- Track full-fledged user journeys in a single click
- Easy integration with tech
- Track full-fledged user journeys in a single click
- Easy integration with tech
What do you dislike about the product?
- Learning curve can be a little bit
- Sometimes you need to deep dive in the APIs to figure out some things
- Data flow is support to AWS but not very easily to GCS
- Sometimes you need to deep dive in the APIs to figure out some things
- Data flow is support to AWS but not very easily to GCS
What problems is the product solving and how is that benefiting you?
- Checking user funnels for certain features in our app
- Comparing A/B tests of features we launch
- Checking out individual user journeys when required
- Automatic user tracking
- Comparing A/B tests of features we launch
- Checking out individual user journeys when required
- Automatic user tracking
VP of Product
What do you like best about the product?
Amplitude makes finding insights, visualizing them, and sharing them extremely simple.
What do you dislike about the product?
Deriving metrics or performing complex calculations is very limited and frequently results in switches to SQL in other tools.
What problems is the product solving and how is that benefiting you?
Amplitude helps us measure our web and app performance, diagnose conversion issues, and rapidly run A/B tests to optimize results.
Amplitude is a new and innovative take on product analytics
What do you like best about the product?
I like amplitudes ability get get deep into the data, explorer customer behaviours at the microscopic level
What do you dislike about the product?
The unclear limitations of the cross-project function such as the lack of drop filters
What problems is the product solving and how is that benefiting you?
The funnel tool is great for exploring areas of improvement across a users journey through a conversion flow
Simplicity
What do you like best about the product?
When amplitude is set up correctly it is very easy to get to insight. The cross platform stitching is very powerful.
What do you dislike about the product?
Amplitude is a very user based tool. Coming from visit centric tools might cause issues in how the business view metrics.
What problems is the product solving and how is that benefiting you?
Customer behaviour across platform. Looking into funnel analysis
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