Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Intuitive Insight with Compass Charts, Needs More Total Count Options
What do you like best about the product?
I use Amplitude Analytics for different analytical projects and appreciate its ability to gain insights into how users engage with our product. The Compass charts are an extremely unique tool that helps me visualize retention and understand how engagement with different parts of the product can impact user retention. The intuitive UI makes it easy to curate dashboards and views, which I can share with non-technical partners who can easily interpret and iterate on them. The integration with different AI agents works smoothly, and the initial setup was straightforward. I also believe that Amplitude offers more robust capabilities compared to what we used before.
What do you dislike about the product?
I wish more of the funnel chart options could count by totals, and not just unique users. I'd like to see totals conversion over time and general TTC.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for user engagement insights, tracking navigation, and discovering product areas of user value. Its intuitive UI allows easy dashboard sharing with non-tech partners. Compass charts help visualize retention impacts from features, making retention insights straightforward.
Straightforward Analytics with Room for Improvement
What do you like best about the product?
I use Amplitude Analytics to build dashboards for my team and to check on revenues, conversion rates, and other important metrics for my job. It fills a data gap we have, as there are no other tools to look at the aggregate results of the multiple data sources. I find it straightforward to use and really value the segmentation and personas features.
What do you dislike about the product?
Sometimes the UI is a bit misleading, which could be improved by using different shades of colors for the different sections. Also, the initial setup was a bit hard, mostly because we wanted to make sure the historical data were retained.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to build dashboards for my team and check revenues, conversion rates, and other metrics. It fills a data gap by integrating multiple data sources for aggregate results.
Centralized and Adaptive Analytics Powerhouse
What do you like best about the product?
Amplitude Analytics is the perfect combination of complex and simple. The responsiveness from our reps helps us make sure we're always using the product to its fullest and allows us to have a dialogue about what could be helpful to expand its functionality. It's an impressive suite. It brings all of our analytics needs across different departments to one source of truth. I also appreciate the ability to do advanced drill-downs, advanced analyses, and even stream profiles into our marketing platforms. The new AI-chart creator is also awesome.
What do you dislike about the product?
Every once in a while, we have a small additional niche change or feature that we want. Those are things that we would want to be improved, but the Amplitude team is usually pretty on it.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us understand user behaviors and identify opportunities within our product. It's used widely across our team, from marketing to finance to design.
Insightful Analytics but Limited Customization
What do you like best about the product?
I like the dynamics of Amplitude Analytics. It's valuable because it provides insights about my clients, especially regarding orders information and the way it manages that data.
What do you dislike about the product?
First, the download limits are too low, which forces me to maintain a SQL server that I could otherwise avoid. Second, the graphics are not editable, so I am stuck with the default presets. Lastly, the AI does not work because it does not learn from the data.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to analyze client campaigns, understand client information and behavior, and gain insights about my customers.
Intuitive UI with a Bit of a Learning Curve
What do you like best about the product?
I really like the UI design and ease of use of Amplitude Analytics. It makes using the platform smooth and straightforward. The initial setup was pretty easy for me.
What do you dislike about the product?
It may be confusing for first time users.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics solves data breakdown issues, making chart building and data acquisition easier.
All Your Data in One Place with Powerful Cohort & Brand Segmentation
What do you like best about the product?
Having all the data in one place, being able to segment by cohort and brands
What do you dislike about the product?
You need to get familiar with data, events and how to set charts and funnels, then magic happens.
What problems is the product solving and how is that benefiting you?
It's helping us to manage all our funnels, drop offs, churns, conversion rates that enables us to identify problems and put us in front of a challenge to resolve or at least mitigate.
Varied, Easy-to-Read Charts with Helpful Comparative Insights
What do you like best about the product?
The best thing about Amplitude is it's varied charts that makes the data too easy to understand such as line chart, bar chart or pie suitable as per the dashboard.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
The precalculated percentage of difference in comparative charts is another reason that makes it great for analytical reports.
What do you dislike about the product?
Sometimes, when I change the timerange from default to specific date, the line chart disappears and just a dot is displayed on the dashboard that makes the process tedious for monthly data analysis.
What problems is the product solving and how is that benefiting you?
It helps immensely to gather information about the drop offs & quick scrolls of the articles that help us design our ecosystem according to the precise data.
Powerful Data Scope for Building Personalized Dashboards
What do you like best about the product?
The scope of data that you can analyze and add to your personalized dashboard
What do you dislike about the product?
It can be overwhelming at the start to all the options, filters and parameters.
What problems is the product solving and how is that benefiting you?
Deep tracking of performance of custom parameters on our content shared with our customers. That helps us to understand the quality of the content as well as its performance
Powerful, Intuitive Product Analytics for Funnels, Cohorts, and Retention
What do you like best about the product?
Amplitude is very strong for product analytics and behavioral analysis. The event-based data model makes it easy to track user journeys, funnels, and retention over time. The interface for building funnels, cohorts, and retention charts is intuitive, even for non-technical users.
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
Key strengths:
- Powerful funnel and retention analysis
- Flexible cohort creation
- Good self-serve analytics for product and growth teams
- Clear visualization of user behavior over time
- Useful for identifying drop-off points and product friction
What do you dislike about the product?
There is a learning curve, especially around event taxonomy and instrumentation strategy. If tracking is not well designed from the start, analysis can become messy or misleading.
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
Other limitations:
- Can become expensive at scale
- Some advanced features are locked behind higher-tier plans
- Data governance and consistency require strong internal processes
- UI can feel complex for very advanced use cases
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand:
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
- How users move through key product flows
- Where users drop off in onboarding or critical funnels
- Which behaviors correlate with retention and conversion
- How different user segments behave over time
This allows us to:
- Optimize onboarding and activation
- Improve feature adoption
- Make more data-driven product decisions
- Prioritize roadmap based on real usage patterns
Powerful tool but partially exploited potential
What do you like best about the product?
I like the user-friendly interface of Amplitude Analytics, which is quite easy to get started with. Features like funnels, comparison with a past period, the use of segments, and the artificial intelligence tool to complete the analysis particularly appeal to me.
What do you dislike about the product?
The 'journeys' feature is not easily usable if the events related to pageviews and clicks are not specified on our end. Also, the difference between the 'funnel - conversion' and 'funnel - over time' modules was not immediately obvious to understand.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to monitor and optimize the site's performance with access to conversion data, traffic, funnels, etc.
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