Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Product-focussed UI provides great guiderails for PM/PO roles
What do you like best about the product?
I like that the UI is very focused on the Product Owner and Product Manager roles, with specific chart types (such as funnel) for PM questions. I like the persistent URLs that allow chart edits and versions to be shared without even needing to be saved, and so edits are also persisted in the browser history. The consistent layout of chart parameters is easy to learn and means you can quickly learn enough basics to get simple charts and questions answered. The Notebooks feature is great for helping to present an analytics investigation.
What do you dislike about the product?
I'd like clearer guidance on instrumentation, and although the Govern interface (for defining event taxonomies) is useful we haven't had time to use it fully. Some of the more advanced charts can be hard to interpret into easy to understand stakeholder insights: stickiness and retention can be hard to explain for example.
What problems is the product solving and how is that benefiting you?
It's helping us to investigate customer behaviour and socialise our hypotheses and learnings amongst our stakeholder group. It's giving POs and PMs more confidence in their prioritisation decisions, with a data basis for decision making.
Recommendations to others considering the product:
Have good engineering support in place and agree on how to instrument consistently across teams. Use the Govern interface to plan and test your event schema.
Pug and Play Product Analytics
What do you like best about the product?
Once you've instrumented your events, its so easy to get meaningful insights via Amplitude. I am able to see a lot of advance analytics that once would take me hours in SQL in a matter of minutes with Amplitude!
What do you dislike about the product?
I wish i could see things historically as you could do with Pendo. Of course, you need to properly instrument your events as well. Once that is established tho, its smooth sailing,
What problems is the product solving and how is that benefiting you?
They are allowing me to see advance product analytics such as stickiness, retention, funnel analysis, engagement matrixes and more in a matter of minutes. Makes my job that much easier.
Excellent analytics tool
What do you like best about the product?
- Easy to use
- Easy to share findings
- Easy to integrate
- Amazing customer success and support team
- Easy to share findings
- Easy to integrate
- Amazing customer success and support team
What do you dislike about the product?
- The "Notebook" editing/collaborating/commenting experience can be improved
- Some views (such as funnels) have specificities which can make results differ from what you'd expect
- Some views (such as funnels) have specificities which can make results differ from what you'd expect
What problems is the product solving and how is that benefiting you?
It helps us understand how our users are using our product, what's working and not working for them
really user friendly
What do you like best about the product?
I love the easy way for setting-up A/B tests and analysises. For marketeers and product managers a great way to get fast and easy feedback on experiments and activities on your platform. Fast learning supported.
What do you dislike about the product?
You still need developers to add events on all relevant activities you want to measure.
What problems is the product solving and how is that benefiting you?
Feedback and insights on experiments running on our platform.
Recommendations to others considering the product:
Easy to use tool for a big group of employees
Amplitude is a key tool for mobile product managers
What do you like best about the product?
I enjoy the speed and flexibility of Amplitude. The majority of product questions can be answered through dashboards, which are super-intuitive and fast to build and understand. Furthermore, they provide an effective way to download the data to our own S3 for more rigorous tasks.
What do you dislike about the product?
It is not really easy (especially for the new team members) to understand how the events are working if there is no clear explanation behind each of them (hand-made).
We still have to build and maintain event maps on our own. Would be great if such event maps (basically event descriptions + screenshots + connections between events) could be made through Amplitude.
We still have to build and maintain event maps on our own. Would be great if such event maps (basically event descriptions + screenshots + connections between events) could be made through Amplitude.
What problems is the product solving and how is that benefiting you?
The main problem is to understand what different users do in the app and how they do it. Having a profound analytical platform is the core of any product success.
Great and user friendly tool
What do you like best about the product?
The simplicity of creating a report and the fact that you can very easily share reports with colleagues (new link for every change)
It's way easier to use compared to Google Analytics.
It's way easier to use compared to Google Analytics.
What do you dislike about the product?
Because of the setup of Amplitude, sometimes you miss the tracking of every page by default. This is something we need to keep in mind.
The notebooks are also not very user friendly yet. Examples: Screenshots cannot be resized, you have to work in HTML and it's not easy to connect a notebook to an AB-Test.
The notebooks are also not very user friendly yet. Examples: Screenshots cannot be resized, you have to work in HTML and it's not easy to connect a notebook to an AB-Test.
What problems is the product solving and how is that benefiting you?
- More trust in the data
- Easy creation of reports
- More insights in retention
- Easy creation of reports
- More insights in retention
Amplitude facilitates my day to day as a business analyst
What do you like best about the product?
I really love Amplitude, it helps me to do quick analysis and follow my data in real time
What do you dislike about the product?
An improvement point is being able to export the data at a granular level per user. Example: Average session time per user
What problems is the product solving and how is that benefiting you?
Realtime data and easy data aggregation, it's really easy to build funnels in minutes where I would spend 10x more time building a dataset
Amplitude helped us gain operational efficiency by increasing data access
What do you like best about the product?
The fact that everyone in the company can access the charts, just by sending a URL link to them. It simplify a lot the access to data and therefore the number of persons that see charts and dataviz.
What do you dislike about the product?
The fact that this is not possible to have a bit more customization of the charts.
What problems is the product solving and how is that benefiting you?
Beforehand, we weren't able to analyse acquisition funnels. Now with Amplitude, it's pretty straightforward. We can monitor it live.
Get's you to the answer quicker
What do you like best about the product?
Query Speed, Highly relevant Analysis types, Data Governance Support, Right amount of handholding
What do you dislike about the product?
The new data governance features have great potential, but they seem a bit of a burden to set up and integrate properly for existing setups.
What problems is the product solving and how is that benefiting you?
We use Amplitude to gain Insight into User Flows, key product KPIs and key usage events that we aim to leverage for optimized product decisions. I strongly believe Amplitude is the perfect tool for us to achieve this.
Recommendations to others considering the product:
If you want to understand your Users, use Amplitude
Bottleneck analysis
What do you like best about the product?
Amplitude is very easy to use, and it collects a lot of data. I enjoy the dashboard view that gives me a quick overview of user trends, and with the release information, I can monitor whether an event is happening or not. I can create detailed reports with a single click. Adding information about releases is my favorite feature.
What do you dislike about the product?
There are several limitations with dashboard tools. For example, you cannot split up a funnel analysis into different scenarios. This makes the tool less useful in some situations.
What problems is the product solving and how is that benefiting you?
Our team worked on improving the conversion rate of our app. We improved the performance of several important customer experiences. We also improved user journeys and found points where customer experience was critical.
Recommendations to others considering the product:
Our team worked on improving the conversion rate of our app. We improved the performance of several important customer experiences. We also improved user journeys and found points where customer experience was critical.
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