Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Easy to use tool with a lot of ways to get insights
What do you like best about the product?
The tool is easy to use and quite intuitive. Also, you get a lot of options to do your analysis using various charts, filters etc. We have been using it to analyse a lot of visitor trends and I am not kidding when I say it's easy as a walk in the park. It meets our requirements quite well. The pathfinder tool especially provides an easy way to visualize where visitors have been visiting, on what paths they have been following within the site.
What do you dislike about the product?
I would have preferred to have more chart types and better control over them. For instance, there are not a lot of visualization modification options. It is also a hassle since you cannot change the chart colors or modify the groupings in the chart. There is also no ability to drill into the data which could have been an added feature. Finally, the fact that there is a limit in the downloaded rows when exporting data to a CSV which is big drawback.
What problems is the product solving and how is that benefiting you?
We primarily use Amplitude to understand user/visitor behaviours and how they interact with our site. The cool funnel charts and the pathfinder tool are really useful to visualize the flow of visitors from one page to another. Also, amplitude helps us in visualizing our segment events and provides an easy way to analyse site traffic.
Recommendations to others considering the product:
If you are looking for an easy way to analyse your site traffic and product usage, Amplitude is your go-to tool since it provides an easy way to track usage
Easy to Use Analytics
What do you like best about the product?
I love how easy to use Amplitude is. Defining and collecting events is straightforward. Analysis using Amplitude is also amazingly simple.
What do you dislike about the product?
I do find that there are a couple of features missing that make Amplitude not as flexible when it comes to cleaning/managing data that comes in
What problems is the product solving and how is that benefiting you?
Amplitude is helping to drive a data-driven product culture as well as customer success strategies. It is amazing how data and insights drive you down the path of new questions to explore and uncover
Strong interim solution for data analytics
What do you like best about the product?
Amplitude allows you to grab the data cuts you need with minimal overhead and a basic understanding of event-based data collection. It can do many of analyses you need and, with some additional customization, most of the data you want to pull.
What do you dislike about the product?
Monthly cohorting as defined by some metric is such a standard, consistent need in any analysis and I still have to enter start and end dates over and over again for any cohorted analysis I need to run - especially when doing cohorted retention data.
What problems is the product solving and how is that benefiting you?
We're doing feature and usage-based analyses, cohorted retention analyses, funnel analyses, and general data pulls. We've been able to answer questions more quickly and set up data-informed discussions more regularly.
Amplitude analytics tool review
What do you like best about the product?
The user interface is easy to use. The support team's response time is good. They respond pretty quickly. It is a great tool for client side tracking on Web, Android and iOS.
What do you dislike about the product?
The integration between Amplitude and segment can be improved. Due to the connection failure between amplitude and segment, some tracking features got affected, and it took a while for us to resolve that issue. The Amplitude documentation can be improved and made easy for us to understand.
What problems is the product solving and how is that benefiting you?
I am using Amplitude for client side and server side tracking on Web, Android and iOS. The tracking is pretty easy with Amplitude.
Democratizing access to user data
What do you like best about the product?
It's effortless to create a chart and share it with my coworkers. Often user behavior questions come up in conversation, and within 30 seconds you can have an answer that everyone on the team can see. Even better, they can continue segmenting or modifying that shared chart to explore and answer additional questions.
What do you dislike about the product?
I have found the product to be less beneficial for answering non-user behavior-related questions. For example, you could not (or could not easily) calculate the number of items on your site that are currently on sale unless a user saw them.
What problems is the product solving and how is that benefiting you?
We primarily use Amplitude for analyzing user behavior in A/B experiments. It allows us to have a real-time snapshot of key metrics during an experiment, but also helps us to identify areas of the site where we should run future experiments.
Amplitude is the easiest tool to find the answers for the products and time saving.
What do you like best about the product?
I love the funnel analysis and retention chart which is very practical and useful when finding the insights
What do you dislike about the product?
sometimes I couldn't find an explanation for a complex chart or how to interpret them more clearly as I expected e.g. life cycle chart, there's the detail that I need more explanations.
What problems is the product solving and how is that benefiting you?
the behavior of the users, when, what, how they perform an action on the platform, could lead me to a clue that what we need to do more or fix in order to improve the user experience and develop more useful and easier to use and help solve the users' problem
Amplitude Analytics
What do you like best about the product?
The ability to create dashboards and charts for viewing user journey and figuring out drop offs at various steps
What do you dislike about the product?
The ability to slice and dice the data for various scenarios
What problems is the product solving and how is that benefiting you?
It helps me to anlyze and view user journey. I think this is the most helpful feature for me as a Product manager
Head of Data at AI21 Labs
What do you like best about the product?
The ease of use, no-code, fast and friendly user interface.
What do you dislike about the product?
It is sometimes not straightforward to understand some of the charts. Also, as all SaaS products, it is sometimes limited in it's capabilities.
What problems is the product solving and how is that benefiting you?
Descriptive and diagnostic analytics. Very easy to share findings. Create charts and onboard other colleagues.
Data becomes easily accessible to everybody in the company
What do you like best about the product?
The data exploration capabilities, segmentation, funnels, cohorts are super easy to create and very versatile. So you can start understanding how your users move across your product with little to no experience using data. Furthermore, as the implementation is done entirely by our team with no automatic tracking (Something that always sounds sexy but it's not in the end) we know exactly what we are tracking, how we are tracking and we TRUST the data we have.
What do you dislike about the product?
You do a big commitment when you start the implementation, deciding what to track, what not to track and how to track it, which in the end defines the success of the project. You have support from the Amplitude team, but nevertheless, it could be a bit scary if it's your first implementation.
What problems is the product solving and how is that benefiting you?
More people in the company are actively engaging with data in a self-service manner and even with a basic implementation (we phased the project for a time-to-market reason) we started making decisions based on the data we have. We are understanding more where customers drop in our conversion funnel, and we can also see what are the paths users take out of the funnels, which helps us to create a hypothesis and test or implement new features.
The only tool I want
What do you like best about the product?
Amplitude is the best in class solution for product analytics. So long as it's implemented properly by the right folks, it is a gamechanging tool for the organization.
What do you dislike about the product?
Would be great to have more formal training with the tool for team members who don't necessarily know how to use it.
What problems is the product solving and how is that benefiting you?
The biggest is understanding key user flows in our product.
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