Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great insights into cohorts' engagement
What do you like best about the product?
Being able to create cogorts and analyze users activity based on the specific events, like email marketing campaign or webinar
What do you dislike about the product?
Pretty challenging to learn how to use the tool, not very intuitive
What problems is the product solving and how is that benefiting you?
Analyzing how different marketing activities have impact on the platform users and if they improve user engagement and retention
Recommendations to others considering the product:
Not sure
Very user friendly tool which makes reporting and dashboards fun
What do you like best about the product?
The ease of building dashboards through events autocomplete and easy where/group clauses. easy learning curve for anyone at a company.
What do you dislike about the product?
365 days limit on previous data is annoying some times.
What problems is the product solving and how is that benefiting you?
building segmentation/funnel analytics for both client and server events. Benefits are easy ingestion from mParticle and through API and ease of building dashboards.
Great tool for self service analytics
What do you like best about the product?
Amplitude is a great tool to set up for multiple teams to do a self serve data analysis. It integrates easily with data warehouse amd other web analytics tools.
What do you dislike about the product?
Lack of flexibility to create visualizations. It's hard to search for specific parameter values in the data.
What problems is the product solving and how is that benefiting you?
Provide self serve access to data for basic analysis to product and PM teams.
We don't ship any feature without amplitude tracking in place.
What do you like best about the product?
Anomaly detection alerting is one of the most used features by our team. We make sure we set up integration of these alerts with our slack channels to make sure everything is working smoothly for our customers!
What do you dislike about the product?
Sometimes the chart doesn't automatically refresh and it's sometimes misleading.
What problems is the product solving and how is that benefiting you?
We are tracking customer events and building funnel metrics to see how our features are performing.
Recommendations to others considering the product:
Go for it! It's the best and comes with easy UX!
Leveraging Amplitude for Analytics
What do you like best about the product?
I love how easy and quick it is to create charts and the different types of charts available are extremely useful. Being able to use notebooks to present findings and have discussions is an awesome feature!
What do you dislike about the product?
There seems to always be a slight variance ~5% in the numbers I see on Amplitude based on how I structure my query, this seems a bit troublesome to me since the logic used remains the same!
What problems is the product solving and how is that benefiting you?
We are trying to understand our user behaviour better. Some of our questions are about where in our product they are finding value and what drives them to keep coming back day on day.
Limited functionality
What do you like best about the product?
Interface is easy to understand and use. Chart presentation is user-friendly for non data professionals or someone who is not familiar with the software.
What do you dislike about the product?
1. SQL editor is not comfortable to use: the code window is too small, there are no IDE-like code suggestions, and if the error occurs, you are on your own - the error message is not helpful at all.
2. The chart size (y-axis) can not be set up for decimals or percentages (although the percentage feature is presented - it just does not work), only for whole numbers.
3. The notebooks and dashboards start to behave strangely starting from some size: the page is automatically scrolled down when holding a chart to move, making it impossible to move the chart up or place it along with some other chart (in a notebook).
4. The loading time of big dashboards, notebooks and sometimes even regular charts is soooo long.
5. The reports automatisation! There were posts from the Amplitude team about routine automatization, but the suggested services do not support Amplitude. The export feature is not sufficient for report automatization. The data is not aggregated in any way (or it is not documented, how to do so), and the charts data can not be exported at all, just raw events. It is very time-consuming to look through the same charts every day to make a report, this definitely should be automated, but the platform makes it impossible to implement adequately.
2. The chart size (y-axis) can not be set up for decimals or percentages (although the percentage feature is presented - it just does not work), only for whole numbers.
3. The notebooks and dashboards start to behave strangely starting from some size: the page is automatically scrolled down when holding a chart to move, making it impossible to move the chart up or place it along with some other chart (in a notebook).
4. The loading time of big dashboards, notebooks and sometimes even regular charts is soooo long.
5. The reports automatisation! There were posts from the Amplitude team about routine automatization, but the suggested services do not support Amplitude. The export feature is not sufficient for report automatization. The data is not aggregated in any way (or it is not documented, how to do so), and the charts data can not be exported at all, just raw events. It is very time-consuming to look through the same charts every day to make a report, this definitely should be automated, but the platform makes it impossible to implement adequately.
What problems is the product solving and how is that benefiting you?
Players retention, app revenue, players behaviour and features.
Recommendations to others considering the product:
It is a good tool for basic data analytics, but if you have a big product and a lot of data, it probably will cause some problems to perform complicated data analysis.
Great analytics tool to understand users and product better!
What do you like best about the product?
It's safe time (compared to manual SQL scripts), propose great templates (retention graph, stickness, segmentation, etc) and it's easy to investigate different cohorts with user paths & funnels.
What do you dislike about the product?
Probably some restrictions :) event limits, no alerts in the subscription, limitations in dashboards personalization, etc :)
What problems is the product solving and how is that benefiting you?
To get data fast, to investigate users/flows without analyst, to see that changes (new app version) in the product improved KPIs, monitor KPIs
Product with interesting features but low customisation
What do you like best about the product?
Near real-time analysis of our products events. Especially interesting to see the user flows in an easy and fast way.
What do you dislike about the product?
Can't customise charts and difficult to check interactions between different users.
What problems is the product solving and how is that benefiting you?
Understanding the most used features on our products through events. The greatest benefit is the realization that some of the features available are not helpful as users intentionally try to avoid them.
A very powerful tool to analyse precisely your audience, the user journey
What do you like best about the product?
Amplitude is very well precise to analyse the user journey and to have insights about behavior.
What do you dislike about the product?
Mobile version is not easy to use. A more fluid app would be better.
What problems is the product solving and how is that benefiting you?
We are understanding user needs, user consumption of our platforms with precise feedback. These inputs are key to know if we are developing in the right way or if we need to adjust.
Best tool to make data-informed Product decisions!
What do you like best about the product?
Amplitude gives product teams the right tools to measure and share the impact of their work in a fast way.
What do you dislike about the product?
Managing product tracking taxonomy's governance, versioning and cleaning up is a pain. We defer to other tools such as Avo to achieve this.
What problems is the product solving and how is that benefiting you?
Understanding the impact of our changes and identifying hurdles our users pass through.
Recommendations to others considering the product:
Get your product tracking plan in check right from the beginning by adopting governance and quality tools such as Avo.app!
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