Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Excellent tool for custom insights beyond just page views
What do you like best about the product?
The ability to instrument your own events using the structure provided by amplitude. The gritty details are handled by Amplitude and provide a very intuitive UI for holding queries, charts and dashboards. If instrumented correctly, Amplitude's features for segmenting events, including within a coversion funnel, are an excellent way to understand drivers behind customer behavior. Behavioral cohorts that are dinamcially updated provide the tools to track and define your most important audience and begin to personalize their experience. All around great and solid tool. The real time user event log is a god sent.
What do you dislike about the product?
The tool does require significant effort to get up and going. Unlike something like Google analytics where you can just add a snippet of JavaScript and your done at least in the most basic sense, Amplitude does not have anything setup out of the box. This however is it's core strength. You control the events beyond just page views and bounce rates. Unfortunately given the intense amount of data real-time and event driven analytics provides the time scale for comparison is limited and multi year analysis is not currently available.
What problems is the product solving and how is that benefiting you?
Measuring conversion, engagement, identifying key cohorts of users, understanding conversion drivers in order to know for which group of users to best place incentives. Feature usage, A/B testing results (using Split.io) for healthy feature rollouts and for defining features, general health metric monitoring. Cohort sizing for commercial engagements and building business case and impact analysis. Error debugging using the user event log.
Recommendations to others considering the product:
Spend time learning how to best instrument your events. Understanding the difference between events and properties as well as event and user properties to get the most out of your data. Explore all the great built in ways to query your data.
Great option for cross-functional use
What do you like best about the product?
I love that Amplitude is easily accessible for everyone on our team - not just the data engineers. I can quickly build a chart to understand our customers without pulling in other team members.
What do you dislike about the product?
Our onboarding process with Amplitude wasn't great, and subsequently, we spent a lot of time setting up our workspace on our own. I also wish there was a quick and easy way to build charts to answer basic questions - similar to templates. Currently, you have to create your templates.
What problems is the product solving and how is that benefiting you?
We needed insight into user behavior across our app and website. Amplitude allows us to see the behavior of specific segments, understand dropoff and friction points, and consider what product and onboarding changes will have the most impact. The most significant benefit we've seen is the ability for any team member to log on, create a chart that displays user behavior, and then provide insights to the rest of the team. It has eliminated bottlenecks and indecision for us.
Fantastic visualization tool.
What do you like best about the product?
1. Amplitude is easy to stand up.
2. The OOTB charts are easy for the most data novice to understand.
2. The OOTB charts are easy for the most data novice to understand.
What do you dislike about the product?
1. Raw sql exploration would be a great add on.
What problems is the product solving and how is that benefiting you?
We use Amplitude as our first line of visualization and data exploration. It is easy for everyone in the org to comprehend and begin using, and allows us to push towards a data first org.
An essential tool...
What do you like best about the product?
I love Amplitude; it allows me to easily create both dashboards to monitor the various services supported by my product and study user behavior for the product discovery phase. Also, thanks to the templates, it is easily scalable, and with the notebooks, I can keep track of specific bets.
What do you dislike about the product?
I would like to be able to mix different data sources to generate a single chart.
What problems is the product solving and how is that benefiting you?
In addition to quickly following the status of the most important KPIs of the product, thanks to Amplitude, it is possible to discover usability or performance problems thanks to the analysis of user usage patterns.
Great for custom events, but I would not rely on their own start session events
What do you like best about the product?
Segmentation, user properties, creating charts that make sense. Having a written description below the charts is really helpful. Dashboards for checking health metrics is great. Disabling events on the fly is awesome and can cut costs a lot. Comparison feature is also nice + the fact that there are a lot of options when it comes to formulas.
What do you dislike about the product?
The flow to create charts is really weird. I have to press many buttons. Creating a new dashboard is so hidden I was searching for t for 5 minutes today.
I am not happy with the Start Session event. Its just not working properly on iOS 15 and we had to create our own CustomSession event which works. We have validated it many times but it looks like this event should not be used. on iOS 14 it was working properly, but with iOS 15 it fires even when the app is sleeping at night as iOS calls didFinishLaunching and it looks like they send events there. This caused our Product team to get really happy in September. Then we realized its fake sessions :)
Some smaller bugs on the graphs where it says there are 5 users experiencing an issue and then you realize its 1 user with 5 events.
I would love if I could write a custom query as well for my data. (and it would show it on a dashboard)
I am not happy with the Start Session event. Its just not working properly on iOS 15 and we had to create our own CustomSession event which works. We have validated it many times but it looks like this event should not be used. on iOS 14 it was working properly, but with iOS 15 it fires even when the app is sleeping at night as iOS calls didFinishLaunching and it looks like they send events there. This caused our Product team to get really happy in September. Then we realized its fake sessions :)
Some smaller bugs on the graphs where it says there are 5 users experiencing an issue and then you realize its 1 user with 5 events.
I would love if I could write a custom query as well for my data. (and it would show it on a dashboard)
What problems is the product solving and how is that benefiting you?
I am mostly investigating user issues, when they send a diagnostics report I am able to see high level events for the user which I can use to validate hypothesises.
Recommendations to others considering the product:
Do not log everything, do your custom Session events, create DAU, MAU dashboards and segment to validate your hypothesises. Use it for Health Metrics. (Sync issues, upload Failures etc, Crash events)
Very easy to discover user behavior and get an insight from it
What do you like best about the product?
The flexibility of event & user property
What do you dislike about the product?
There is a visualization such as a chart, but not sometimes it's not enough. I often download data and make my own chart on an excel sheet.
What problems is the product solving and how is that benefiting you?
It's a tool that help me monitor user journey and funnel conversion change over time
My favourite tool for product analytics!
What do you like best about the product?
- funnel analysis & other types of charts
- possibility to create custom events
- easy reporting by using dashobards or notebooks
- Amplitude works reasonably fast
- release note feature is pretty useful (I can easily analyse my data as I know what could impact conversion)
- Amplitude adjust charts' URL with basically any change so I can share the link with my collegues and feel confident that they see exactly what I want them to see
- possibility to create custom events
- easy reporting by using dashobards or notebooks
- Amplitude works reasonably fast
- release note feature is pretty useful (I can easily analyse my data as I know what could impact conversion)
- Amplitude adjust charts' URL with basically any change so I can share the link with my collegues and feel confident that they see exactly what I want them to see
What do you dislike about the product?
- it's rather a complex tool and requires some time to get familiar with all the features. Better integration with notion would be useful so I can see a preview of a chart (instead of taking a screenshot).
What problems is the product solving and how is that benefiting you?
- analysing A/B tests
- funnel analysis
- monitoring my data on a daily basis is super easy as I don't need to adjust it every time
- I make better product decisions!
- funnel analysis
- monitoring my data on a daily basis is super easy as I don't need to adjust it every time
- I make better product decisions!
Useful tool for quick insights
What do you like best about the product?
Useful tool for quick insights about interactions of our site
What do you dislike about the product?
Can't trend huge periods or session level data.
What problems is the product solving and how is that benefiting you?
Can't trend huge periods or session level data.
Analytics made simple
What do you like best about the product?
The simplicity of the product, the almost infinite possibilities it offers, the fact that you can track your events live using your app is game changer.
What do you dislike about the product?
UX could sometimes be better, like when editing a notebook for example. The loading time when having multiple graphs can be a bit long at times too.
What problems is the product solving and how is that benefiting you?
Understanding how users interact with my apps, improving conversion and retention.
Great insights but the tool is a bit slow
What do you like best about the product?
How deep you can navigate through user behavior.
What do you dislike about the product?
Sometimes the tool works a bit slow and I spent more time than I initially planned.
What problems is the product solving and how is that benefiting you?
I can know much better the users of the platform I manage.
Recommendations to others considering the product:
Great tool for Product Analytics
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