Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a great tool!
What do you like best about the product?
Ease of implementation in code, ease of chart building and funnel/segmentation.
What do you dislike about the product?
CSV export can be a bit clunky and slow.
What problems is the product solving and how is that benefiting you?
Able to make data informed product and engineering decisions. We know how our customers use our tools and how changes will impact them.
Enables product-led growth insights. Easy to onboard as a user.
What do you like best about the product?
As the user journeys become more complex, growth analytics in SaaS are becoming more difficult as well. Thanks to the import feature with Segment, we have consistent and flexible data in Amplitude, which we use daily to understand insights & intent levels.It's also easy to use and onboard new people, even in remote-first settings.
What do you dislike about the product?
Some of the newer charts are harder to implement as you're working with your own custom product data. Also, it would be great to annotate on charts to drop notes about the context and aggregate both quantitative and qualitative insights together.
What problems is the product solving and how is that benefiting you?
We use it on all possible ways, including aggregating paid ads' conversion data and monitoring growth channels separately. Using Amplitude, I'm able to observe the entire funnel and act accordingly. As a growth marketer, every working day it's one of the first Chrome tabs to open and probably to last to close for me.
My job is much easier now.
What do you like best about the product?
Being able to compile all my charts together in a single dashboard – and drag and drop them in order of priority. This is super helpful.
What do you dislike about the product?
Maybe I haven't figured it out yet, but I can't seem to identify the source of traffic – I can only track on-site journeys from the point of site entry.
What problems is the product solving and how is that benefiting you?
I can now see exactly how much traffic and CTR my content is generating, and track weekly performance – makes my Monday mornings a breeze.
Easy for basic data pull and quick understanding with no involvement of data analytics team
What do you like best about the product?
Amplitude makes it easy to visualize data for conversions, funnel tracking, and also user cohorts ( especially based on device and app versions) without relying on firebase, app store console, developers, or data analytics team.
What do you dislike about the product?
It gets difficult to run multiple filters at once ( like that of complicated SQL queries). It is inconvenient to convert the user id to hashed user id and check for details every time. It would be great to ramp up amplitude's security to use user-id instead of hashed user-id. Also, a provision for converting user id to hashed id on amplitude itself will benefit. Loading time for amplitude dashboards is very high, especially when it has multiple charts.
What problems is the product solving and how is that benefiting you?
Use amplitude for - Product Analytics, Tracking features after release, exploring a/b testing currently.
Product Manager one of the most important tools
What do you like best about the product?
Analyzing product data in amplitude is super easy. Previously I used Google Analytics and when I moved to my current company and saw Amplitude, I was amazed by opportunities. What I like is multiple options to filter events by every event property and the same with user segments, they can also be easily filtered by properties values. Charts in Amplitude are easy to understand and are my primary tool of everyday work.
What do you dislike about the product?
I feel that more advanced concepts like Pathfinder, Stickiness, Compass are harder to understand, even with amplitude documentation I have problems with understanding data I see on those sections and when I understand them, I don't know why but I have low confidence in data that I see.
What problems is the product solving and how is that benefiting you?
Analyzing customers behaviour, driving product decisions based on data, monitoring the everyday performance of the product, having dashboards with data, discovering user steps that lead to bug.
Seamless
What do you like best about the product?
Easy understanding of the data that is being tracked
What do you dislike about the product?
In the beginning, it was not clear to me what sort of data is being tracked because I am not on the product team or have a clear idea of what architecture of the tech solution. But as soon as this was clear the data and functionality became simple
What problems is the product solving and how is that benefiting you?
understanding user interaction with our app, but ideally once ordering is launched the intention is to better understand user purchase behaviour and effective marketing performance
Hands down the market leader of Product Analytics
What do you like best about the product?
The ability to easily present and democratize the understanding of Company data. The constant implementation of new features that solve many complex use cases. Hands down the best product analytic tool on the market.
What do you dislike about the product?
Some statistics algorithms should be reviewed, like personas. Clustering is a serious problem and should be solved by a transparent and flexible tool or not solved at all. Company does not like annual price review not aligned with inflation.
What problems is the product solving and how is that benefiting you?
Optimizing Conversion Rate in our App, optimizing user journeys and finding critical points in our customer Experience. We were able to increase the performance of some critical experiences.
Recommendations to others considering the product:
Product has always some amazing feature in roadmap. Well backed up
It is really easy to use, I wish we had better device id information.
What do you like best about the product?
building funnel, understanding drop off rates.
What do you dislike about the product?
sometimes the order of events is not correct, difficult to understand true funnel conversions
What problems is the product solving and how is that benefiting you?
optimizing onboarding funnels, AB experiments
Making data-driven decisions is easier than ever with Amplitude!
What do you like best about the product?
What I find most helpful about Amplitude Analytics is the ability to templatize dashboards. This feature easily allows me to view the same data types across different cohorts and subsets of users. As a result, I am able to observe differences and similarities across various personas' behaviors.
What do you dislike about the product?
The only downside I have noticed thus far is the lack of organization/categorization abilities. Currently, you can only organize dashboards and notebooks within Spaces. However, it would be beneficial to be able to create folders and sub-folders within spaces.
What problems is the product solving and how is that benefiting you?
The biggest problem I have been able to solve with Amplitude Analytics thus far is understanding the impact of marketing campaigns and efforts. We can easily view conversions that resulted from each campaign due to being able to integrate Amplitude with our marketing tool.
Excellent ! Very Satisfied customer!
What do you like best about the product?
The speed at which we can generate valuable insights. It generally took us weeks or months to get to the insights we are now capable of generating in minutes.
It is very friendly and easy to use.
It is very friendly and easy to use.
What do you dislike about the product?
I would like to be able to rename custom events or atributes. For example: we created stores with stores id´s in numbers, we always wanted to be able to rename them to their names Example: Store 1 = 100 St store
Also we would like to have permanent grouping features. By this i mean that we have the capacity to group some stores on amplitude with a tag and then be able to analyse them. This is because iw we have 200 stores it sometimes is very tedious to group them every time we need it and the other solution which is uploading the event or atributes again with the tag is not that firendly or fast.
Also we would like to have permanent grouping features. By this i mean that we have the capacity to group some stores on amplitude with a tag and then be able to analyse them. This is because iw we have 200 stores it sometimes is very tedious to group them every time we need it and the other solution which is uploading the event or atributes again with the tag is not that firendly or fast.
What problems is the product solving and how is that benefiting you?
Personalized cohorts for marketing
Insight generation on marketing campaings
Insight generation on retention and adquisition funnels
Insight generation on new features we deploy on our e-commerce-
Insight generation on how the consumer is behaving.
Insight generation on marketing campaings
Insight generation on retention and adquisition funnels
Insight generation on new features we deploy on our e-commerce-
Insight generation on how the consumer is behaving.
Recommendations to others considering the product:
I would recommend to others to go with the freemium version of amplitude and you will discover yourself all of the value that Amplitude will generate for you.
It will make a big difference in your marketing capabilities, your productivity and your knowledge of how your customers behave.
It will make a big difference in your marketing capabilities, your productivity and your knowledge of how your customers behave.
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