Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Excellent self-service analytics tool with some limitations
What do you like best about the product?
Extremely easy to build charts and understand user flows. Very contained tooling.
What do you dislike about the product?
Sometimes analysis is limited by pre-defined charting.
What problems is the product solving and how is that benefiting you?
Event tracking, self-serve analytics, user cohorts.
Excellent solution for gaining insight about user behavior
What do you like best about the product?
What is most helpful about Amplitude is that it allows product managers to analyze data quickly without writing SQL queries.
What do you dislike about the product?
It can be challenging to do complex analyses on Amplitude. Amplitude could improve the UI to make it more intuitive.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics enables our product managers to analyze large amounts of data to understand how users interact with our products.
Amplitude, the tool with endless possibilities.
What do you like best about the product?
I love how fast each tool processes large sets of data and allows my team to easily find insight and develop rich audiences to fit our needs.
What do you dislike about the product?
I don't like that some tools don't allow us to use 'cohorts' I've created for all analytics and recommendation tools.
What problems is the product solving and how is that benefiting you?
I am able to easily create complex cohorts with a variety of data points that are easily synced to Braze to action for our CRM campaigns.
Excellent user experience
What do you like best about the product?
- User experience.
- Easy to use.
- Realtime.
- Build charts easily.
- Easy to use.
- Realtime.
- Build charts easily.
What do you dislike about the product?
- Limited visualization options.
-Sometimes the data get delayed.
-Sometimes the data get delayed.
What problems is the product solving and how is that benefiting you?
Amplitude helps me understand the user behaviour and how our features are performing.
Amplitude is an extremely robust product analytics management tool.
What do you like best about the product?
Amplitude provides complex analytical graphs to be created by end-users that would otherwise be extremely cumbersome to do with SQL.
What do you dislike about the product?
Amplitude analytics has a relatively steep learning curve for end-users, and training resources are not always helpful. It also requires strong data governance.
What problems is the product solving and how is that benefiting you?
How to retain users, understanding which critical events drive users back to our site. Using the stickiness graphs, we identified two critical events which drive retention.
Recommendations to others considering the product:
Prioritize your goals first, establish a sound plan for data governance.
Easy access to data and visualizations for the whole team
What do you like best about the product?
Amplitude's charts let my teams quickly measure product performance. Even non-Analysts can leverage the platform well.
What do you dislike about the product?
- exported CSVs usually end up being massive due to more fields than necessary
- that Amplitude Experiments is a separate product
- that Amplitude Experiments is a separate product
What problems is the product solving and how is that benefiting you?
Working in Product Analytics, Amplitude let's me create and share dashboards that monitor the main KPIs quickly. Teammates can collaborate on dashboards.
Works great!
What do you like best about the product?
Clear, powerful charts options.
Good docs and resources.
Friendly to business user.
Good docs and resources.
Friendly to business user.
What do you dislike about the product?
SQL function is not free...
Not smart enough to learn the properties.
Not smart enough to learn the properties.
What problems is the product solving and how is that benefiting you?
problem: how is revenue doing this Monday morning vs. Last Monday?
It was super easy for me to see that 6 am-9 am, orders placed are approx +10% vs. last Monday. It was SO easy to do this/manipulate in amplitude
It was super easy for me to see that 6 am-9 am, orders placed are approx +10% vs. last Monday. It was SO easy to do this/manipulate in amplitude
Recommendations to others considering the product:
Learn the tool with a business question
Useful and versatile - but has it's limitations
What do you like best about the product?
The data that it accesses are very expansive - so they can be used for many purposes
What do you dislike about the product?
The formulae allowed and the limitations to the graphs / app user data may be a bit limited
What problems is the product solving and how is that benefiting you?
Able to convey data-driven decisions and insights in a way that other similar analytics websites can't
Useful tool for tracking and displaying user interactions to guide product decisions
What do you like best about the product?
I find amplitude simplifies collecting and filtering user data and interactions to highlight product impacts and usage. This information can significantly help the decision-making process to be more objective and customer-focused rather than based on conceptual principles.
What do you dislike about the product?
There can be a high learning curve and level of complexity involved in first setting up helpful charts and metrics and displaying these on a dashboard. Additionally, permissions applied within a dashboard don't apply to individual charts within that, so shared ownership of data and metrics can be complex.
What problems is the product solving and how is that benefiting you?
It helps us track and monitor customer interactions with our product. The main benefit is measuring the success and take-up of new products and features and identifying where UX improvements should be made.
Easy to use analytics tool, democratising data access
What do you like best about the product?
Amplitude allows you to quickly and easily create charts to track anything you need to. The ability to repurpose existing charts that automatically create a new draft means it's so simple to get the charts you need. Building full dashboards to track things over time also make it such a helpful tool.
What do you dislike about the product?
It would be great to be able to automatically share dashboards and charts with specific team members, instead of having to manually add them each time. This would improve business continuity when other team members leave the business and also improve efficiency.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to track all activities. For my team, we can track the performance of marketing campaigns and share these with the rest of the business. Everything is able to be tracked and reported on.
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