Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a one of the most necessary tools in a Product Managers bag.
What do you like best about the product?
Amplitude allows me to quickly build analysis & stay apprised of in-product customer behavior. No more guessing how a new feature is performing and how customers are engaging. Helps me quickly make data-driven decisions. Love the cohorting capabilities and the Tracking is Live feature!
What do you dislike about the product?
I would like to have more collaborative features within Dashboards and Notebooks. Allow for easier tagging and comment threads. Provide area for text / paragraphs / uploaded images and screenshots.
What problems is the product solving and how is that benefiting you?
I can quickly understand how users are working within my product. I have funnels for workflow analysis. I track adoption and engagement. I track in product advertisement performance in multi-variant tests.
The benefits I've realized are a vast reduction in time to get to the data I'm looking for as Amplitude provides PMs easy self-service. I can identify problems many times before the business fines them as I'm watching events on daily basis.
The benefits I've realized are a vast reduction in time to get to the data I'm looking for as Amplitude provides PMs easy self-service. I can identify problems many times before the business fines them as I'm watching events on daily basis.
Fast and easy, with advanced features also available
What do you like best about the product?
I really like how every little change to a view is linkable/shareable with my colleagues. This makes diving into something with someone over Slack, for example, easy as we can constantly share back and forth our own copies of charts as an investigation progresses. The tool responds to all of these changes very fast. I also like the "Formulas" feature that allows me to trend custom calculations. Diving deep into the paths of individual users can be really useful sometimes too.
What do you dislike about the product?
It took a lot of getting used to after using Adobe Analytics and defining segments seems very different. The tool is really best for TRENDING data over time. If you want to conduct analysis but not trended, it can be clunky or require exporting and doing spreadsheet work.
What problems is the product solving and how is that benefiting you?
We've been able to improve customer experience by being able to discover and measure volumes of certain error events occurring for users during the journey. This has helped us find points of friction.
Data driven for everyone
What do you like best about the product?
Amplitude makes it easy to create graphs and understand the use of our platform with quick steps and no need to be a data expert. I do believe Amplitude demystified data for our company!
What do you dislike about the product?
We do miss some advanced analytical tools, such as counts inside Properties values and allowing extra aggregations of data, adding a few more query only features to easily create graphs would be a breakthrough to reduce more and more the dependency on data teams to advanced visualizations.
What problems is the product solving and how is that benefiting you?
Understanding funnel conversions; the impact of communications on the engagement with our products. The biggest benefit is being able to get the data with 3 clicks and not depending and overloading the BI team with queries and dashboards, as the Product Lead can get the insights myself.
Great for large-scale app analytics
What do you like best about the product?
the opinionated framework/tools for app analytics
What do you dislike about the product?
the cost, especially for large-scale data
What problems is the product solving and how is that benefiting you?
Understanding where our users are getting value from our app, and where we're failing them. It's hard for users of a large app to have a voice in the product, but Amplitude is helping us realize that.
Amazing way to collect and understand your data
What do you like best about the product?
Easy to build the chart and this platform also helps me to understand Customer Journeys and User Cohorts. By the way, I am a designer, but this service is easy to understand for me.
What do you dislike about the product?
Maybe I would happy to have more ways to learn how to build charts, maybe some tutorials. I understand all functionality, but I am not an advanced user and I want to learn some analytics basis.
What problems is the product solving and how is that benefiting you?
It helps our project to understand, what are our users doing in our app. It also helps us categorize our users and run A/B Tests to improve our product. Good app
Excellent tool for custom insights beyond just page views
What do you like best about the product?
The ability to instrument your own events using the structure provided by amplitude. The gritty details are handled by Amplitude and provide a very intuitive UI for holding queries, charts and dashboards. If instrumented correctly, Amplitude's features for segmenting events, including within a coversion funnel, are an excellent way to understand drivers behind customer behavior. Behavioral cohorts that are dinamcially updated provide the tools to track and define your most important audience and begin to personalize their experience. All around great and solid tool. The real time user event log is a god sent.
What do you dislike about the product?
The tool does require significant effort to get up and going. Unlike something like Google analytics where you can just add a snippet of JavaScript and your done at least in the most basic sense, Amplitude does not have anything setup out of the box. This however is it's core strength. You control the events beyond just page views and bounce rates. Unfortunately given the intense amount of data real-time and event driven analytics provides the time scale for comparison is limited and multi year analysis is not currently available.
What problems is the product solving and how is that benefiting you?
Measuring conversion, engagement, identifying key cohorts of users, understanding conversion drivers in order to know for which group of users to best place incentives. Feature usage, A/B testing results (using Split.io) for healthy feature rollouts and for defining features, general health metric monitoring. Cohort sizing for commercial engagements and building business case and impact analysis. Error debugging using the user event log.
Recommendations to others considering the product:
Spend time learning how to best instrument your events. Understanding the difference between events and properties as well as event and user properties to get the most out of your data. Explore all the great built in ways to query your data.
Great option for cross-functional use
What do you like best about the product?
I love that Amplitude is easily accessible for everyone on our team - not just the data engineers. I can quickly build a chart to understand our customers without pulling in other team members.
What do you dislike about the product?
Our onboarding process with Amplitude wasn't great, and subsequently, we spent a lot of time setting up our workspace on our own. I also wish there was a quick and easy way to build charts to answer basic questions - similar to templates. Currently, you have to create your templates.
What problems is the product solving and how is that benefiting you?
We needed insight into user behavior across our app and website. Amplitude allows us to see the behavior of specific segments, understand dropoff and friction points, and consider what product and onboarding changes will have the most impact. The most significant benefit we've seen is the ability for any team member to log on, create a chart that displays user behavior, and then provide insights to the rest of the team. It has eliminated bottlenecks and indecision for us.
Fantastic visualization tool.
What do you like best about the product?
1. Amplitude is easy to stand up.
2. The OOTB charts are easy for the most data novice to understand.
2. The OOTB charts are easy for the most data novice to understand.
What do you dislike about the product?
1. Raw sql exploration would be a great add on.
What problems is the product solving and how is that benefiting you?
We use Amplitude as our first line of visualization and data exploration. It is easy for everyone in the org to comprehend and begin using, and allows us to push towards a data first org.
An essential tool...
What do you like best about the product?
I love Amplitude; it allows me to easily create both dashboards to monitor the various services supported by my product and study user behavior for the product discovery phase. Also, thanks to the templates, it is easily scalable, and with the notebooks, I can keep track of specific bets.
What do you dislike about the product?
I would like to be able to mix different data sources to generate a single chart.
What problems is the product solving and how is that benefiting you?
In addition to quickly following the status of the most important KPIs of the product, thanks to Amplitude, it is possible to discover usability or performance problems thanks to the analysis of user usage patterns.
Great for custom events, but I would not rely on their own start session events
What do you like best about the product?
Segmentation, user properties, creating charts that make sense. Having a written description below the charts is really helpful. Dashboards for checking health metrics is great. Disabling events on the fly is awesome and can cut costs a lot. Comparison feature is also nice + the fact that there are a lot of options when it comes to formulas.
What do you dislike about the product?
The flow to create charts is really weird. I have to press many buttons. Creating a new dashboard is so hidden I was searching for t for 5 minutes today.
I am not happy with the Start Session event. Its just not working properly on iOS 15 and we had to create our own CustomSession event which works. We have validated it many times but it looks like this event should not be used. on iOS 14 it was working properly, but with iOS 15 it fires even when the app is sleeping at night as iOS calls didFinishLaunching and it looks like they send events there. This caused our Product team to get really happy in September. Then we realized its fake sessions :)
Some smaller bugs on the graphs where it says there are 5 users experiencing an issue and then you realize its 1 user with 5 events.
I would love if I could write a custom query as well for my data. (and it would show it on a dashboard)
I am not happy with the Start Session event. Its just not working properly on iOS 15 and we had to create our own CustomSession event which works. We have validated it many times but it looks like this event should not be used. on iOS 14 it was working properly, but with iOS 15 it fires even when the app is sleeping at night as iOS calls didFinishLaunching and it looks like they send events there. This caused our Product team to get really happy in September. Then we realized its fake sessions :)
Some smaller bugs on the graphs where it says there are 5 users experiencing an issue and then you realize its 1 user with 5 events.
I would love if I could write a custom query as well for my data. (and it would show it on a dashboard)
What problems is the product solving and how is that benefiting you?
I am mostly investigating user issues, when they send a diagnostics report I am able to see high level events for the user which I can use to validate hypothesises.
Recommendations to others considering the product:
Do not log everything, do your custom Session events, create DAU, MAU dashboards and segment to validate your hypothesises. Use it for Health Metrics. (Sync issues, upload Failures etc, Crash events)
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