Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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What do you like best about the product?
The amount of data you can get with very little information, how to play with the graphs is very easy to have clear conclusions. There are different types of graphs that help a lot to have a quick response and also the alert system that has, can be prepared in such a way that you can take a quick look on a daily basis and if there is a problem you can have an alert to be aware of what may happen.
What do you dislike about the product?
One of the things I don't like a lot is the number of options it has, sometimes it can become too overwhelming, once you understand how everything works, you get the idea, but at the beginning, it is difficult to understand how everything or most of the tools work.
What problems is the product solving and how is that benefiting you?
Mainly the work I give Amplitude is basically to get as much data as possible from our product in order to have a slight idea of how it is working, if everything is in order, if it has no problems or if there is any functionality that is failing, I try to have a vision of the whole product in global to be able to react quickly if any technical problem arises.
Recommendations to others considering the product:
It is difficult to start using, but really once you understand how to do it, they provide courses and meetings with trainings to make the entry easier, it is a very powerful tool, once you have clear the idea you want to get, Amplitude provides you with everything you need to have an answer to your biggest questions about your product. You have a real-time view of things and that's always appreciated.
Powerful product analytics
What do you like best about the product?
Amplitude makes it easy to analyse data from our product and share insights with the team. Integration with Braze is fantastic.
What do you dislike about the product?
The only real downside is the amount of time it took our own tech team to implement all of our event and property tagging.
What problems is the product solving and how is that benefiting you?
Identifying cohorts and syncing them to our omnichannel comms tool with one click is a massive time saver.
Recommendations to others considering the product:
Recommend implementing a process with your tech team for adding tagging to all new features as they're developed.
Superb Product Insights Tool
What do you like best about the product?
Amplitude provides you with the flexibility to slice and dice your analytics however you want. It is easy to create charts and derive valuable insights from them once you learn to use the tool.
What do you dislike about the product?
One thing perhaps would be that I find Mixpanel to be a bit more newbie-friendly. However, with the abundant resource provided by them, it is easy to learn. Another thing would be that it is not super easy to create dashboard templates and make changes post-creation that would reflect all dashboards.
What problems is the product solving and how is that benefiting you?
We send millions of events to Amplitude which allows us to understand all behaviors of the users. Having the insights of knowing what users are doing at each touchpoint helps us make a better decision when it comes to the product itself.
Recommendations to others considering the product:
I would highly recommend using Amplitude Analytics for mid to large-sized organization that believes understanding your product usage is of absolute importance. With their abundance of materials and workshops out there on best practices, you'll be on your way to building data-driven products.
Excellent customization and deep dig options
What do you like best about the product?
Using Amplitude has really given my company the opportunity to have an objective look at the state of affairs in areas and scopes that we truly care about, the customization options are really unique and the way you can target and slice data is truly one of a kind.
What do you dislike about the product?
There are instances when service is delayed or visibly broken, but Amplitude does provide heads up to users prior to client side actually seeing/feeling the pain of not being able to use their service.
What problems is the product solving and how is that benefiting you?
We are solving the issue of identifying which markets and which cohorts are really helping us and which ones are holding us back. Performance wise, we use Amplitude to maximize A/B test results and help identify clear winners.
Great Product and behavioural Analytics tool
What do you like best about the product?
Very powerful tool which allows us to understand our user behaviour both offline and online. Very simple and intuitive. Used for different needs across the organization. Outstanding customer support.
What do you dislike about the product?
There are few things I dislike. Pricing became an issue as we were growing (and our number of events also grew..). We had to remove events in order to avoid overage fees.
What problems is the product solving and how is that benefiting you?
Understand how our users our mobile APP, how they behave offline and online, understand the impact of our marketing campaigns, the impact of our new features, create cohort analysis, run retention analysis, funnel analysis etc... Amplitude helps us make business decisions, tactical and strategic based on user data.
Recommendations to others considering the product:
Consider use cases, pricing and integrations with other software you use
Excellent Platform for Product Analysis
What do you like best about the product?
Its variety and simplicity for product analysis! I appreciate that you can analyze Segments and Funnels.
What do you dislike about the product?
I wish the different events had a specific description to understand better when doing various analysis.
What problems is the product solving and how is that benefiting you?
Amplitude helps me to understand better why some users convert to purchase while others dont.
Powerful once you're comfortable with the complexities
What do you like best about the product?
Ease of use building funnels, very quick click and drag capabilities.
What do you dislike about the product?
Funnels can quickly become complex and users tend to overcomplicate them given all the options.
What problems is the product solving and how is that benefiting you?
Exploring user behaviour within an app.
Powerful tools, bad dashboarding
What do you like best about the product?
The funnel tool is really handy. It measures the number of users who complete event 1, then go on to event 2, and how long it takes them. This, and many other Amplitude tools (pathfinder, retention, churn,) would be very annoying to create from scratch with SQL, but with Amplitude, it's a simple matter of drag and drop.
What do you dislike about the product?
For people used to the capability of Looker or Tableau, Amplitude's dashboard capability is frustrating. You can't create subheadings, tiles only come in a few limited sizes, and you can't customize colors. It makes the dashboards hard to read or present after more than 4 charts.
The users and cohorts tool has a lot of potential from a sales/account management/marketing perspective, but the reporting here is pretty limited. I look forward to seeing what Amplitude does with it in the future.
The users and cohorts tool has a lot of potential from a sales/account management/marketing perspective, but the reporting here is pretty limited. I look forward to seeing what Amplitude does with it in the future.
What problems is the product solving and how is that benefiting you?
Amplitude is great for measuring how users are interacting with our newly launched product. It helps us find places where users get confused, the most useful features, and how to define an "active" user.
Easy to use Data Tool for PMs
What do you like best about the product?
With the proper training, Amplotude allows a non-technical product person to quickly onboard the data structure and start using it for product discovery. Such instant access to data is a potent tool for product managers. For me, Amplitude is a starting point for any product question I have.
The ability to run both high-level product dashboards and, at the same time, being able to dig deeper per user level is such a powerful combination. Observing a particular user behavior usually gives more insights than anything else. I typically do that before any high-level analysis.
The other best part of Amplitude is the generosity of smaller startups. It's straightforward to start tracking your product performance with Amplitude using their free tier.
The data set up and data managing process is also built pretty efficiently. It gives a complete overview of all the inputs and helps to make any minor fixes right on top of the existing data layer. Pretty useful for sometimes messy product development at startups :)
The ability to run both high-level product dashboards and, at the same time, being able to dig deeper per user level is such a powerful combination. Observing a particular user behavior usually gives more insights than anything else. I typically do that before any high-level analysis.
The other best part of Amplitude is the generosity of smaller startups. It's straightforward to start tracking your product performance with Amplitude using their free tier.
The data set up and data managing process is also built pretty efficiently. It gives a complete overview of all the inputs and helps to make any minor fixes right on top of the existing data layer. Pretty useful for sometimes messy product development at startups :)
What do you dislike about the product?
Retention analysis is, unfortunately, the biggest issue I have. If I wanted to know how long a user stays on your platform/product based on what features they used, it's not as intiuituve. Would also be great to be able to order your pinned dashboards by things like date created, etc. This would allow me to sort through based on when I created the dashboard.
Also, their lack of visualizations needed for live storytelling is unfortunate. At a user level, Amplitude does not give any way to present data. Looking through their help center, there is no best way to accomplish this.
Also, their lack of visualizations needed for live storytelling is unfortunate. At a user level, Amplitude does not give any way to present data. Looking through their help center, there is no best way to accomplish this.
What problems is the product solving and how is that benefiting you?
Retention analysis and using it to create dashboards for launched Experiments. Also using it to answer Ad-hoc questions.
Very Easy To Use
What do you like best about the product?
I like the fact that I can use different charts and graphs based on my desired outcome. I usually use this for evaluating the usage and views we're getting on some of our website pages. I'm able to share this externally with team members and it's become a very helpful tool that we use.
What do you dislike about the product?
I think the only thing that could be slightly confusing is that there is so much to learn. That's not necessarily a bad thing, but I need to see if there are some training out there that will help me understand the various features
What problems is the product solving and how is that benefiting you?
We are currently solving our ability to understand the metrics behind certain website pages. We are using this information to help us make strategic decisions about the long-term use of certain website entry points
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