Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude has been a great tool for understanding overall trends and conversions.
What do you like best about the product?
I like how Amplitude gives the ability to analyze conversions and counts of differing cohorts.
What do you dislike about the product?
Some events are not recorded in Amplitude. The events are missed or fall through the cracks.
What problems is the product solving and how is that benefiting you?
Understanding conversion rates for different cohorts during beta testing a new product feature.
Amplitude Analytics is very helpful for all sorts of analysis and intuitive to use
What do you like best about the product?
- The ability to create Sankey charts, funnels, and different types of visualizations
- Can view clickstream data very easily for a single user to debug issues in tracking
- Intuitive to use
- Can view clickstream data very easily for a single user to debug issues in tracking
- Intuitive to use
What do you dislike about the product?
- Sometimes it taked long to load the different pages or some visualizations
-Though using Amplitude is intuitive, it sometimes takes a lot of clicks to get work done.
-Though using Amplitude is intuitive, it sometimes takes a lot of clicks to get work done.
What problems is the product solving and how is that benefiting you?
- To synthesize Experimentation (AB Testing) results
- Anomaly Detection
- Customer Experience Analysis (Where are customers dropping off)
- To identify tracking issues or bugs
- Anomaly Detection
- Customer Experience Analysis (Where are customers dropping off)
- To identify tracking issues or bugs
Recommendations to others considering the product:
Just spend some time to get a lay of the land and all that Amplitude has to offer. Most of what we do manually can be automated easily with Amplitude
Great analytics product for smaller teams or startups
What do you like best about the product?
If you're a beginner to analytics, Amplitude often has you covered. It can generate the most commonly used graph types automatically, making sure you're on top of the most important numbers the business needs.
It's also quite user-friendly and allows you to build custom dashboards quickly. As someone data-driven but new to the platform, I was able to quite quickly pick up the basics and dig into the data within minutes.
Things I really liked:
+ Automated generation of most high level KPI's
+ Automated user persona segmentation
+ Tracking user flows of specific types of users
It's also quite user-friendly and allows you to build custom dashboards quickly. As someone data-driven but new to the platform, I was able to quite quickly pick up the basics and dig into the data within minutes.
Things I really liked:
+ Automated generation of most high level KPI's
+ Automated user persona segmentation
+ Tracking user flows of specific types of users
What do you dislike about the product?
Amplitude may not be for large organizations with inhouse data scientists. The data is cleanly and clearly presented, with the slight drawback of having a limit to the types of ways you can view or present the data.
What problems is the product solving and how is that benefiting you?
We're using Amplitude to look at our business KPI's and identify problem areas and improvement opportunities.
Recommendations to others considering the product:
A must-get for smaller or intermediate teams or businesses, especially those without a large analytics team..
Great for surfacing the right product insights
What do you like best about the product?
Cohort analysis and event segmentation. These features single handedly make Amplitude extremely useful for anyone in product or product marketing roles.
What do you dislike about the product?
The fact that cohort population over time isn't completely fleshed out yet. It's a beta, which I get, but users should be allowed to check beyond the default 30 day timeline.
What problems is the product solving and how is that benefiting you?
Which features are the most impactful, and what leads to the most user engagement or referral growth. This has helped us be more targeted in our experimentation and segmentation strategy.
Recommendations to others considering the product:
Ensure you build the right tracking plan. Data labeling and cleanliness can make or break an implementation, you need to ensure that data is tracked in a way understandable by people who aren't engineers.
Must have tool for any marketer
What do you like best about the product?
Amplitude is an extremely helpful tool for marketers. I love that I'm able to setup quick funnel analysis to get real-time information on how a campaign is performing. I also love that co-workers are able to copy my analysis and reports and make it their own by adding/removing additional criteria they want to see. For someone who is not very well versed in SQL, Amplitude allows me to still gather insights into audience segmentation and performance as well as make the most of my data without having to running complex queries.
What do you dislike about the product?
The least helpful part about Amplitude to me personally is that sometimes trying to convert a funnel analysis from numbers into % can be a little bit complex. I think that interface area could definitely would some work to become more intuitive and provide more 1-click options without having to add actual SQL to see a % or any other form of measure.
What problems is the product solving and how is that benefiting you?
I have been able to evaluate the value of different cohorts using our RFM model within Amplitude and really be able to see how different cohorts behave down to the most granular levels such as purchase behavior and spend. I's also a really good tool to be able to quickly evaluate campaign performance.
Great product analytics tool
What do you like best about the product?
I love how easy it is to put together a wide variety of visualizations and analyses on the fly. In addition, the interface is so simple that others, regardless of their background or experience, can learn how to use Amplitude and use it as a self-serve analytics tool.
What do you dislike about the product?
The simplicity of Amplitude does make it unsuitable for more complex analyses, although more complex analyses of that nature should probably be queried directly from a company's databases.
What problems is the product solving and how is that benefiting you?
We are learning how users are engaging with our product. We can learn what percentage of users are using our new feature or how well are users being retained. We also use the A/B testing features to quickly gain insight into how a new feature might be doing. It is also helpful for identifying any bugs or changes in performance that are out of the ordinary.
Recommendations to others considering the product:
It is such an easy tool to use and I have trained many non-analytics folks on how to use it. All of them were amazed at how easy they could put visualizations together and discover insights on their own.
User friendly interface
What do you like best about the product?
You can easily create and share dashboards and see at once glance how the metrics are going.
What do you dislike about the product?
It takes time to load and to apply changes. If you go too fast, it even doesn't have time to update the charts.
What problems is the product solving and how is that benefiting you?
I am using it mainly for A/B tests analysis and to check some metrics ad hoc.
Best Product Analytics tool with heavy potential to be much more
What do you like best about the product?
There's quality on every feature Amplitude launches (from the segmentation feature to the recommender). They are already a reference in Product Analytics and they're quickly becoming much more. As soon as they work a little bit more in the CPD part (in terms of Govern, quality of data and especially integrations) they will allow clients to forget about CDPs and just have Amplitude as a tool for everything regarding events and analytics. They are also adding intelligence and DS models as a product (anomaly detection, recommender).
What do you dislike about the product?
The price ;) They are super expensive for companies with a high volume of events (such as e-commerce or content platforms).
There are two things that I honestly miss:
- more integrations with third parties (already mentioned in the CDP part above)
- being able to enrich events once they've arrived to Amplitude: because keeping complex logic in the frontends in order to send events with enough properties to do analytics in Amplitude does not make sense, and Backend services also know only the information related to the event they're sending. And Analytics feeds have the information but they cannot send it to Amplitude realtime and enrich the events sent by FE or BE
There are two things that I honestly miss:
- more integrations with third parties (already mentioned in the CDP part above)
- being able to enrich events once they've arrived to Amplitude: because keeping complex logic in the frontends in order to send events with enough properties to do analytics in Amplitude does not make sense, and Backend services also know only the information related to the event they're sending. And Analytics feeds have the information but they cannot send it to Amplitude realtime and enrich the events sent by FE or BE
What problems is the product solving and how is that benefiting you?
Stakeholders' autonomy on one side. On the other side, it's very easy to do product analytics without the need to consolidate the tables in the DWH first and then see if those are the aggregates or the funnel that you needed to see in order to understand users and what's happening.
Recommendations to others considering the product:
Align with the tech department of your organization in order to decide how to enrich events before they get to Amplitude to be able to make the most of the analytics side of the platform
Built for product & engineering teams, not marketing
What do you like best about the product?
my favorite feature is being able to create cohorts and track performance along different campaigns.
What do you dislike about the product?
I feel like the product is built for product & engineering teams and not an easy tool for marketing to pick up. I have difficulty with understanding how to split out tests and read the information - especially with holding events constant and when to do so.
What problems is the product solving and how is that benefiting you?
I specifically use amplitude when reviewing a/b tests and marketing campaigns we're newly launching
An intuitive analytics tool
What do you like best about the product?
Analytics can be intimidating. Amplitude makes it easy. A great tool to pick up and run with thanks to its intuitive, easy-to-use interface. The Google extension is useful also!
What do you dislike about the product?
The only downside is I can't rely on it solely for all of our analytics—I use this tool in conjunction with Salesforce. Amplitude gives me an easy way to look and traffic, lead source, and conversion % whereas Salesforce gets into the nitty-gritty like lead status and ACV.
What problems is the product solving and how is that benefiting you?
I use Amplitude to help measure the performance of campaigns and unique pieces of content on our website and identify areas for improvement, particularly traffic source and conversion.
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