Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,688 reviews
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It was a lifesaver, it had everything I needed and continued to learn much more!
What do you like best about the product?
The help articles, the guides, the clear explanations made it very easy for me to reach my task. I use it solely for data purposes and don't have it with any other tools!
What do you dislike about the product?
The downsides are close to nonexistent, everything works properly and the way it's designed makes it feel self intuitive to use. I was a beginner and once I got the hang of it it was a breeze. Showcasing common results for the pathfinder chart would be helpful!
What problems is the product solving and how is that benefiting you?
Tracking the most common paths our customers take and what they do to get there. It's because of this particular goal that I feel like in the future we should be utilizing Amplitude much more!
Great analytics tool!
What do you like best about the product?
The intuitive dashboard and easiness of use for analytics use-cases
What do you dislike about the product?
That they do not really automatically track down front-end events like some competitors
What problems is the product solving and how is that benefiting you?
While overseeing product analytics and gaining insights into our users' product usage
Satisfied new customer
What do you like best about the product?
The overall flexibility in ways to analyze data and level of support we receive.
What do you dislike about the product?
The feature set is still evolving, but good. There could be some better short cuts to reduce time to insights.
What problems is the product solving and how is that benefiting you?
Subscription acquisition, user retention and engagement, LTV
Recommendations to others considering the product:
It's a great product with lots of capability, we're 10 months in and I feel like we're only scratching the surface of what we can do. They're growing on their offering and constantly rolling out new features, big and small. The support staff has been amazing. Their cost is competitive with the industry and a value considering the features available. The only drawback so far is around ease of use, but it's nothing out of the ordinary with similar vendors.
Great Tool for Quick Analysis. Simple enough for anyone to start using quickly
What do you like best about the product?
The ease of use, I was quickly able to produce usable reports.
What do you dislike about the product?
Flexibility of use. Sometimes I feel like I have to "hack" a way to get to the data.
What problems is the product solving and how is that benefiting you?
We've been able to see usage and patterns very quickly. Especially valuable after a release to see that things are working as expected.
It's been nice having a tool that can be easily shared and allows people to "fiddle" with the data to understand things for themselves.
It's been nice having a tool that can be easily shared and allows people to "fiddle" with the data to understand things for themselves.
Powerful event-based analytics tool, with constant improvements
What do you like best about the product?
It offers an easy and intuitive way to make queries and has some interesting built-in formulas. All of these combined enable fast analysis and prototyping.
What do you dislike about the product?
For being new, it still has a lot to improve in terms of UI/UX. It lacks some flexibility to resize/reshape charts and choose view types (scorecard, graph, table, etc.).
Also, there are only a few types of graphics available (it doesn't have heatmap, for example), and it doesn't enable inserting more than one measure unit per chart (e.g., comparing a variable on a scale of thousands with another in a scale of decimals).
Also, there are only a few types of graphics available (it doesn't have heatmap, for example), and it doesn't enable inserting more than one measure unit per chart (e.g., comparing a variable on a scale of thousands with another in a scale of decimals).
What problems is the product solving and how is that benefiting you?
It's great to analyze behavior data and fastly build dashboards. At the same time, It also enables some more complex and detailed visualization.
Perfect analytics suite for mobile apps
What do you like best about the product?
Amplitude allows me to look at my data at so many different angles and really understand what is going on with my apps and my users. I love the user interface and all the different ways I can slice and dice my data. Love it!
What do you dislike about the product?
There's not much I dislike, but the user interface can be a little sluggish and slow once you have a lot of charts set up.
What problems is the product solving and how is that benefiting you?
We wanted to get insight into how users are using our app, and how we can optimize the app to improve some of KPIs. Through Amplitude we have been able to really understand how users are using our apps and able to substantially improve many of our KPIs.
Great product to get insights about customers UI behaviours
What do you like best about the product?
Ability to quickly pull charts that answers critical business questions
What do you dislike about the product?
No feature to see some of the raw data fields on the screen
What problems is the product solving and how is that benefiting you?
Trying to get details on mostly navigated paths, most and least used features, geo location of users
MongoDB Growth engineer
What do you like best about the product?
I like how easily you can share new charts. Each new chart made by a new query is easily shareable by url. I find this and the funnel analysis very helpful.
What do you dislike about the product?
I don't like how you can't inspect the schemas of a specific set of events. I'm not sure how helpful anomaly analysis is either.
What problems is the product solving and how is that benefiting you?
I sometimes use Amplitude to debug why certain Segment events are missing. Amplitude makes it easy to identify which portion of users are experiencing tracking issues by easily filtering for specific attributes and noticing if there's a particular pattern of users not being tracked correctly.
Recommendations to others considering the product:
Highly recommend.
Awesome value (if you can afford it)
What do you like best about the product?
Amplitude provides a very comprehensive dive into the events and parameters to find trends and different insights. They also have a very supportive and responsive support team, which is has been great.
What do you dislike about the product?
It's expensive, but sometimes you just gotta pay for nice things. Each feature expansion you have to pay as well, so there's basically money needed at every turn.
What problems is the product solving and how is that benefiting you?
It allows anyone in the team to have a question and reasonably find a good answer by themselves without always having to go through the Analytics team. It also has a lot of ways to customize and breakdown your charts, which I use to speak to different stakeholders.
Recommendations to others considering the product:
Just be aware of the costs involved for the feature set you need. When we implemented it, we really had to strip down our existing analytics structure to make sure we keep within reasonable event limits. But this, in turn, made our MAU/DAU numbers a little unstable because not all users would fire the limited set of events we started with. This got better over time as we continued to add events.
Powerful, flexible, approachable
What do you like best about the product?
- Easy implementation on both mobile and web
- Real-time searches with the latest data
- Flexible and intuitive UI that makes using the data and building your own analysis easy and approachable. I have no issues giving business and design full access to this data.
- Offers also a number of different ways to deep dive into the data, allowing analysts to find insights that are not apparent from the basic use cases.
- Several efficient ways to share your results. Especially every single chart having its unique URL that can be copy-pasted to colleagues is incredibly useful.
- Powerful tools for creating, analysing and comparing behavioural cohorts. In most cases, this produces much more relevant results that time-based cohorts.
- Built-in documentation for your data
- Good platform support
- If you are willing to pay extra, there are plenty of ways to expand your toolset to make it even more powerful
- Real-time searches with the latest data
- Flexible and intuitive UI that makes using the data and building your own analysis easy and approachable. I have no issues giving business and design full access to this data.
- Offers also a number of different ways to deep dive into the data, allowing analysts to find insights that are not apparent from the basic use cases.
- Several efficient ways to share your results. Especially every single chart having its unique URL that can be copy-pasted to colleagues is incredibly useful.
- Powerful tools for creating, analysing and comparing behavioural cohorts. In most cases, this produces much more relevant results that time-based cohorts.
- Built-in documentation for your data
- Good platform support
- If you are willing to pay extra, there are plenty of ways to expand your toolset to make it even more powerful
What do you dislike about the product?
- Some basic data governance tools are not part of the Enterprise package, but sold as a separate add-on
- Documentation isn't always perfectly clear on what certain features do. It's written to give you an idea what you can do, but not to define all the terminology exactly.
- Documentation isn't always perfectly clear on what certain features do. It's written to give you an idea what you can do, but not to define all the terminology exactly.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to track the user behaviour on our mobile app and website, as well as some technical data from our IoT devices and the communications between these devices and mobile app. Focus areas include things such as improving the first-time user flow, understanding and segmenting our different user groups, improving the user interface and discoverability of features, targeting communications, and making sure the bluetooth connection to the IoT devices is working as expected.
Over the years we've been able to pin-point pain points in our sign-up flow, re-new our target audience definition, expand the usage of various features by bringing them closer to the users, understand the effects of our communications campaigns, and catch and identify technical issues before or early in the release cycle.
Over the years we've been able to pin-point pain points in our sign-up flow, re-new our target audience definition, expand the usage of various features by bringing them closer to the users, understand the effects of our communications campaigns, and catch and identify technical issues before or early in the release cycle.
Recommendations to others considering the product:
It's easy to try Amplitude yourself. There is a decent demo environment available. The free plan and easy SDK make it possible to do a quick test implementation and test the tools with your real data.
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