Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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useful enough to recommend
What do you like best about the product?
powerful product analysis and sharing features
What do you dislike about the product?
managing taxonomy could be better than now
What problems is the product solving and how is that benefiting you?
Reducing resources for EDA. DA can focus on the problems to solve instead.
Great product that allows us to experiment with our own data and visualise trends - huge value add!
What do you like best about the product?
Ability to create dashboards and share with team members easily - we can all contribute to campaign analysis providing greater ownership of performance.
What do you dislike about the product?
Setting it up was more difficult than we were expecting, it required professional support to ensure it was done correctly.
What problems is the product solving and how is that benefiting you?
Great understanding of user journeys and challenges in our sales funnel.
you can get good enough insights in a few clicks.
What do you like best about the product?
Event segmentation to find out how high GMV has been made daily.
I used to get data with sql, and it took a pretty long time, but now it takes only a few seconds.
I used to get data with sql, and it took a pretty long time, but now it takes only a few seconds.
What do you dislike about the product?
Even I want to combine two charts, it does not have any related function.
Few of my colleagues asked me for a function like GA(combining two charts), and I certainly needed to explain the difference. lol
Few of my colleagues asked me for a function like GA(combining two charts), and I certainly needed to explain the difference. lol
What problems is the product solving and how is that benefiting you?
It doesn't need much time to count how many actions have been made yesterday.
Event segmentation is that excellent lol
which makes me follow the business trends easily.
Event segmentation is that excellent lol
which makes me follow the business trends easily.
Recommendations to others considering the product:
It is pricy but makes your job easy and does not take much time either.
Content Operations Manager
What do you like best about the product?
I like that amplitude allows you to make a chart in one kind of view, like event segmentation, and you can change it to a funnel analysis with one click without having to remake the chart. I also find the feature which allows you to view the events triggering live in-app by putting in my user id into the built-in window above the charts.
What do you dislike about the product?
It's very frustrating that end dates on charts cannot be set to a date in the future. I make template dashboards for A/B tests that I routinely run. I want to be able to make the dashboard while the test is running, but if I use a template with closed date brackets, I'm unable to, and if I use a template with open-ended date ranges when the test is over, I need to go back and update the end date on every chart.
It'd helpful that you are able to hover over bars in bar charts to get the value of the bar, but it would be helpful if I was able to do that when the chart is open in a window which is not my current window. I work with multiple montiors so when I am referencing charts to put numbers in documents, I need to repeatedly click between windows.
It's also helpful that my dashboards save to my pinned dashboards but I do not need them all there and there is no bulk option so I cannot easily manage my sidebar as I will make dozens of dashboards on certain days. The moving of charts on a dashboard can also be improved so charts fill in empty spaces when possible.
It'd helpful that you are able to hover over bars in bar charts to get the value of the bar, but it would be helpful if I was able to do that when the chart is open in a window which is not my current window. I work with multiple montiors so when I am referencing charts to put numbers in documents, I need to repeatedly click between windows.
It's also helpful that my dashboards save to my pinned dashboards but I do not need them all there and there is no bulk option so I cannot easily manage my sidebar as I will make dozens of dashboards on certain days. The moving of charts on a dashboard can also be improved so charts fill in empty spaces when possible.
What problems is the product solving and how is that benefiting you?
We use Amplitude to analyze user behavior in our E-Reading app. Being able to view every action a user takes in-app and how much they interact with each feature has been highly beneficial to us to understand what type of content our users are most interested and what product features we should invest in.
A world of incredible insights at your fingertips, with some of the most helpful support EVER
What do you like best about the product?
The variety of ways that I am able to analyze data - whether funnel, retention, lifecycle, etc - is unmatched. I can dive deep into the metrics and pull invaluable analyses, all with the ability to reach out to their readily available Support Team. Their support team consists of pleasant and knowledgeable agents. Some are Data Analysts who can help build and infer charts, while others are friendly support agents who help troubleshoot when something goes awry (it rarely does).
The support articles also are exceptionally well written and easy to understand + apply to my certain study & findings!
There was only one time where Amplitude was unable to answer the question I was asking, and within that afternoon I was discussing a roadmap with their team to implement that feature. They are always looking for feedback and ways to improve their product!
The support articles also are exceptionally well written and easy to understand + apply to my certain study & findings!
There was only one time where Amplitude was unable to answer the question I was asking, and within that afternoon I was discussing a roadmap with their team to implement that feature. They are always looking for feedback and ways to improve their product!
What do you dislike about the product?
Truly the toughest part of Amplitude is the learning curve. I would not call it a "steep" learning curve, but it does take a while to become fluent in the software and its capabilities. However, this is likely the case with ANY Data Analytics software that you may be considering.
Tech debt can build up quickly. It requires coordination on all team members who have access to Amplitude to understand what each event does (there are note sections for each event, but requires manually entry). This is only an issue if you/your team struggle to be organized.
Tech debt can build up quickly. It requires coordination on all team members who have access to Amplitude to understand what each event does (there are note sections for each event, but requires manually entry). This is only an issue if you/your team struggle to be organized.
What problems is the product solving and how is that benefiting you?
I've been looking into our retention analytics and using those findings to help design A/B experiments in the coming months. We are able to make informed and calculated decisions based on our various cohorts, created by our own specific criteria, and which regularly update as Amplitude records new data entries.
Additionally, we have a deeper understanding of the demographics, user proficiency, and preferences of our users because of what Amplitude is able to help us calculate!
Additionally, we have a deeper understanding of the demographics, user proficiency, and preferences of our users because of what Amplitude is able to help us calculate!
Recommendations to others considering the product:
Provide as much detail and ask as many questions as you can! Amplitude can help meet your needs most effectively when you paint as vivid of a picture as possible. If you are ever stumped on finding an answer, do not hesitate to contact their support team, someone is always quick to respond!
User friendly and adequate tools to help understand my campaign's performance
What do you like best about the product?
User-friendly interface helps me quickly find the tools I need
What do you dislike about the product?
The divergence between Amplitude and media results
What problems is the product solving and how is that benefiting you?
I can easily analyze the campaign's breakdown results and identify where is the issue; track real-time performance of new experiments
Amplitude has many useful features and they launch new ones very often.
What do you like best about the product?
The fact that they try to improve their product often. They launch many new features and do notebooks in order to explain them.
What do you dislike about the product?
In our case, we have a sampling rate which can be uncomfortable to work with. We have it because Amplitude is very expensive, this would be the main drawback.
What problems is the product solving and how is that benefiting you?
We can be more quick when doing analysis, specially related to funnels, cohorts of users, retention, etc, which are the ones that are more difficult to do by query or using our business intelligence tool. Also, it helps non-analytics stakeholders being more autonomous.
Great for Quick Answers & Exploration about Usage
What do you like best about the product?
How quick it is to build standard usage pattern carts like funnels, retention curves, segmentation. I regularly use custom formulas too.
What do you dislike about the product?
I wish I could show multiple conversion funnels or retention curves side by side on the same chart for comparison.
What problems is the product solving and how is that benefiting you?
It's excellent for quick exploration when I'm working on deep analyses. It's also intuitive enough for my stakeholders to use to self-service questions.
Amplitude is helpful and low-code for product managers
What do you like best about the product?
I use Amplitude to track my team's key results, defined in terms of user behavior. I also build charts to track user behavior at each intermediate step between getting started with my team's product reaching the behavior that helps us meet our key result. I like best that Amplitude makes it easy to define reusable cohorts of users, copy and modify existing charts, and provide low-code, intuitive interfaces to build useful charts. One random feature that I thought was annoying at first is that I can't permanently save any changes to charts that other users have created. After working with Amplitude for a few months, I now see that this rigid enforcement of version control prevents a LOT of confusion over time, especially with hundreds of charts floating around at a time. All that to say - in my experience, Amplitude has a pretty good pulse on what I need as a business user.
What do you dislike about the product?
I've experienced frequent data outages that prevent data from flowing into my charts. This is largely out of my control since I'm not on the development and instrumentation side, but it's frustrating. I rarely know who to turn to in these cases, and Amplitude doesn't proactively let me know when these problems occur or how to help diagnose their cause. I often hear after the fact from our development team, or I find myself asking, "Did this important metric really just drop 50%, or is it an instrumentation issue?"
What problems is the product solving and how is that benefiting you?
The problem is that I cannot track user behavior at scale, and I cannot reasonably observe users in the field given the nature of my product. Amplitude solves this by helping me track behavior at scale and programmatically. Another problem is that data analysis takes a lot of time and effort to do right and without error. Amplitude helps automate much of the process of setting up data streams and charts and cohorts, and Amplitude makes it easy to manage them over time with no code.
Make informed decisions
What do you like best about the product?
Being a Product Manager, I rely a lot on data to make the most informed decisions.
With Amplitude, we track user activity and how features are being utilized across the board and specifically in A/B testing environment
With Amplitude, we track user activity and how features are being utilized across the board and specifically in A/B testing environment
What do you dislike about the product?
more powerful features require a bit of a learning curve, more advanced tutorials are welcomed
What problems is the product solving and how is that benefiting you?
User activity, how features are being used, breakdown to mobile vs desktop use and. breakdown by browser
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