Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,762 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Amplitude is helpful and low-code for product managers
What do you like best about the product?
I use Amplitude to track my team's key results, defined in terms of user behavior. I also build charts to track user behavior at each intermediate step between getting started with my team's product reaching the behavior that helps us meet our key result. I like best that Amplitude makes it easy to define reusable cohorts of users, copy and modify existing charts, and provide low-code, intuitive interfaces to build useful charts. One random feature that I thought was annoying at first is that I can't permanently save any changes to charts that other users have created. After working with Amplitude for a few months, I now see that this rigid enforcement of version control prevents a LOT of confusion over time, especially with hundreds of charts floating around at a time. All that to say - in my experience, Amplitude has a pretty good pulse on what I need as a business user.
What do you dislike about the product?
I've experienced frequent data outages that prevent data from flowing into my charts. This is largely out of my control since I'm not on the development and instrumentation side, but it's frustrating. I rarely know who to turn to in these cases, and Amplitude doesn't proactively let me know when these problems occur or how to help diagnose their cause. I often hear after the fact from our development team, or I find myself asking, "Did this important metric really just drop 50%, or is it an instrumentation issue?"
What problems is the product solving and how is that benefiting you?
The problem is that I cannot track user behavior at scale, and I cannot reasonably observe users in the field given the nature of my product. Amplitude solves this by helping me track behavior at scale and programmatically. Another problem is that data analysis takes a lot of time and effort to do right and without error. Amplitude helps automate much of the process of setting up data streams and charts and cohorts, and Amplitude makes it easy to manage them over time with no code.
Make informed decisions
What do you like best about the product?
Being a Product Manager, I rely a lot on data to make the most informed decisions.
With Amplitude, we track user activity and how features are being utilized across the board and specifically in A/B testing environment
With Amplitude, we track user activity and how features are being utilized across the board and specifically in A/B testing environment
What do you dislike about the product?
more powerful features require a bit of a learning curve, more advanced tutorials are welcomed
What problems is the product solving and how is that benefiting you?
User activity, how features are being used, breakdown to mobile vs desktop use and. breakdown by browser
Great Tool which helps provide quick insights enabling data driven action,
What do you like best about the product?
Ease of Use enabling self serve for all teams
Types of charts available which help in building quick dashboards, tracking conversion funnels, and feature performance.
Ease of sharing content
Saving and pulling cohorts are very easy
Types of charts available which help in building quick dashboards, tracking conversion funnels, and feature performance.
Ease of sharing content
Saving and pulling cohorts are very easy
What do you dislike about the product?
Limitations in dashboarding - Can become a full-fledged data viz tool with additions of dashboard titles, color schemes, better design.
Limitations for performing complex analyses/ deep-dive
High cost
Limitations for performing complex analyses/ deep-dive
High cost
What problems is the product solving and how is that benefiting you?
Enabling the product team to be data-driven without dependency on the data team
Evaluating new features quickly and fixing any tech issues by observing the conversion funnel
Tracking key business metrics and trends
Evaluating new features quickly and fixing any tech issues by observing the conversion funnel
Tracking key business metrics and trends
Great tool for Product and Audience Insights
What do you like best about the product?
Amplitude has allowed us to get quick, actionable insights into our better performing Growth Acquisition channels - as well as understand much more about the behavior of different audience segments using the product. Previously we would have had to do this by submitting requests to the Data team. Although it hasn't completely removed the need to submit data pull requests, over time I see Amplitude increasingly replacing these everyday requests.
The support we were given by the Amplitude implementation and on-boarding teams was very good. We had regular weekly meetings scheduled with an implementation specialist by Amplitude, and he was also available by email - and responded quickly - to any technical doubts the Data team had during implementation.
The support we were given by the Amplitude implementation and on-boarding teams was very good. We had regular weekly meetings scheduled with an implementation specialist by Amplitude, and he was also available by email - and responded quickly - to any technical doubts the Data team had during implementation.
What do you dislike about the product?
There's nothing I dislike about Amplitude - the only thing I would like to speed up is user adoption within the company. This isn't a specific problem coming from Amplitude as they have organized onboarding sessions for us, but there is definitely a technical hurdle to overcome - as with any in-depth analytics tool - for new, non-technical users. We're overcoming this now by sharing simpler dashboards so that users can understand their set-up and configuration.
What problems is the product solving and how is that benefiting you?
It has improved our level of understanding of our best performing acquisition channels - but more in terms of product engagement and usage, and not only in terms of revenue. It has allowed us a better segmentation of users by their signup data, and enabled us to push some anonymized customer data (from the best performing user cohorts) to marketing channels for building lookalike audiences. It's started democratising data access around the company - several of the product owners are now building their own dashboards and regularly sharing data in Slack channels. Overall it's definitely been a step in the right direction to move the business more towards a "Product Led Growth mentality".
Recommendations to others considering the product:
I highly recommend Amplitude to any senior Growth or Data people in SaaS who want to take their product insights to the next level.
You can get all the data you need, as long as you know how to do the right search.
What do you like best about the product?
The amount of data you can get with very little information, how to play with the graphs is very easy to have clear conclusions. There are different types of graphs that help a lot to have a quick response and also the alert system that has, can be prepared in such a way that you can take a quick look on a daily basis and if there is a problem you can have an alert to be aware of what may happen.
What do you dislike about the product?
One of the things I don't like a lot is the number of options it has, sometimes it can become too overwhelming, once you understand how everything works, you get the idea, but at the beginning, it is difficult to understand how everything or most of the tools work.
What problems is the product solving and how is that benefiting you?
Mainly the work I give Amplitude is basically to get as much data as possible from our product in order to have a slight idea of how it is working, if everything is in order, if it has no problems or if there is any functionality that is failing, I try to have a vision of the whole product in global to be able to react quickly if any technical problem arises.
Recommendations to others considering the product:
It is difficult to start using, but really once you understand how to do it, they provide courses and meetings with trainings to make the entry easier, it is a very powerful tool, once you have clear the idea you want to get, Amplitude provides you with everything you need to have an answer to your biggest questions about your product. You have a real-time view of things and that's always appreciated.
Powerful product analytics
What do you like best about the product?
Amplitude makes it easy to analyse data from our product and share insights with the team. Integration with Braze is fantastic.
What do you dislike about the product?
The only real downside is the amount of time it took our own tech team to implement all of our event and property tagging.
What problems is the product solving and how is that benefiting you?
Identifying cohorts and syncing them to our omnichannel comms tool with one click is a massive time saver.
Recommendations to others considering the product:
Recommend implementing a process with your tech team for adding tagging to all new features as they're developed.
Superb Product Insights Tool
What do you like best about the product?
Amplitude provides you with the flexibility to slice and dice your analytics however you want. It is easy to create charts and derive valuable insights from them once you learn to use the tool.
What do you dislike about the product?
One thing perhaps would be that I find Mixpanel to be a bit more newbie-friendly. However, with the abundant resource provided by them, it is easy to learn. Another thing would be that it is not super easy to create dashboard templates and make changes post-creation that would reflect all dashboards.
What problems is the product solving and how is that benefiting you?
We send millions of events to Amplitude which allows us to understand all behaviors of the users. Having the insights of knowing what users are doing at each touchpoint helps us make a better decision when it comes to the product itself.
Recommendations to others considering the product:
I would highly recommend using Amplitude Analytics for mid to large-sized organization that believes understanding your product usage is of absolute importance. With their abundance of materials and workshops out there on best practices, you'll be on your way to building data-driven products.
Excellent customization and deep dig options
What do you like best about the product?
Using Amplitude has really given my company the opportunity to have an objective look at the state of affairs in areas and scopes that we truly care about, the customization options are really unique and the way you can target and slice data is truly one of a kind.
What do you dislike about the product?
There are instances when service is delayed or visibly broken, but Amplitude does provide heads up to users prior to client side actually seeing/feeling the pain of not being able to use their service.
What problems is the product solving and how is that benefiting you?
We are solving the issue of identifying which markets and which cohorts are really helping us and which ones are holding us back. Performance wise, we use Amplitude to maximize A/B test results and help identify clear winners.
Great Product and behavioural Analytics tool
What do you like best about the product?
Very powerful tool which allows us to understand our user behaviour both offline and online. Very simple and intuitive. Used for different needs across the organization. Outstanding customer support.
What do you dislike about the product?
There are few things I dislike. Pricing became an issue as we were growing (and our number of events also grew..). We had to remove events in order to avoid overage fees.
What problems is the product solving and how is that benefiting you?
Understand how our users our mobile APP, how they behave offline and online, understand the impact of our marketing campaigns, the impact of our new features, create cohort analysis, run retention analysis, funnel analysis etc... Amplitude helps us make business decisions, tactical and strategic based on user data.
Recommendations to others considering the product:
Consider use cases, pricing and integrations with other software you use
Excellent Platform for Product Analysis
What do you like best about the product?
Its variety and simplicity for product analysis! I appreciate that you can analyze Segments and Funnels.
What do you dislike about the product?
I wish the different events had a specific description to understand better when doing various analysis.
What problems is the product solving and how is that benefiting you?
Amplitude helps me to understand better why some users convert to purchase while others dont.
showing 1,811 - 1,820