Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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User friendly interface
What do you like best about the product?
You can easily create and share dashboards and see at once glance how the metrics are going.
What do you dislike about the product?
It takes time to load and to apply changes. If you go too fast, it even doesn't have time to update the charts.
What problems is the product solving and how is that benefiting you?
I am using it mainly for A/B tests analysis and to check some metrics ad hoc.
Best Product Analytics tool with heavy potential to be much more
What do you like best about the product?
There's quality on every feature Amplitude launches (from the segmentation feature to the recommender). They are already a reference in Product Analytics and they're quickly becoming much more. As soon as they work a little bit more in the CPD part (in terms of Govern, quality of data and especially integrations) they will allow clients to forget about CDPs and just have Amplitude as a tool for everything regarding events and analytics. They are also adding intelligence and DS models as a product (anomaly detection, recommender).
What do you dislike about the product?
The price ;) They are super expensive for companies with a high volume of events (such as e-commerce or content platforms).
There are two things that I honestly miss:
- more integrations with third parties (already mentioned in the CDP part above)
- being able to enrich events once they've arrived to Amplitude: because keeping complex logic in the frontends in order to send events with enough properties to do analytics in Amplitude does not make sense, and Backend services also know only the information related to the event they're sending. And Analytics feeds have the information but they cannot send it to Amplitude realtime and enrich the events sent by FE or BE
There are two things that I honestly miss:
- more integrations with third parties (already mentioned in the CDP part above)
- being able to enrich events once they've arrived to Amplitude: because keeping complex logic in the frontends in order to send events with enough properties to do analytics in Amplitude does not make sense, and Backend services also know only the information related to the event they're sending. And Analytics feeds have the information but they cannot send it to Amplitude realtime and enrich the events sent by FE or BE
What problems is the product solving and how is that benefiting you?
Stakeholders' autonomy on one side. On the other side, it's very easy to do product analytics without the need to consolidate the tables in the DWH first and then see if those are the aggregates or the funnel that you needed to see in order to understand users and what's happening.
Recommendations to others considering the product:
Align with the tech department of your organization in order to decide how to enrich events before they get to Amplitude to be able to make the most of the analytics side of the platform
Built for product & engineering teams, not marketing
What do you like best about the product?
my favorite feature is being able to create cohorts and track performance along different campaigns.
What do you dislike about the product?
I feel like the product is built for product & engineering teams and not an easy tool for marketing to pick up. I have difficulty with understanding how to split out tests and read the information - especially with holding events constant and when to do so.
What problems is the product solving and how is that benefiting you?
I specifically use amplitude when reviewing a/b tests and marketing campaigns we're newly launching
An intuitive analytics tool
What do you like best about the product?
Analytics can be intimidating. Amplitude makes it easy. A great tool to pick up and run with thanks to its intuitive, easy-to-use interface. The Google extension is useful also!
What do you dislike about the product?
The only downside is I can't rely on it solely for all of our analytics—I use this tool in conjunction with Salesforce. Amplitude gives me an easy way to look and traffic, lead source, and conversion % whereas Salesforce gets into the nitty-gritty like lead status and ACV.
What problems is the product solving and how is that benefiting you?
I use Amplitude to help measure the performance of campaigns and unique pieces of content on our website and identify areas for improvement, particularly traffic source and conversion.
good analytics tool
What do you like best about the product?
The ease of creating funnels and segmenting based on events
What do you dislike about the product?
The inability to create cohorts not based on events
What problems is the product solving and how is that benefiting you?
Things related to conversion and user activity. I have obtained reliable numbers for these things.
Recommendations to others considering the product:
Do it!
Amplitude Review - product analytics
What do you like best about the product?
The possibility to perform funnel analysis for users, which gives you a quick and understandable way of knowing how users are using your application, to do this with a SQL query becomes very hard
What do you dislike about the product?
Their pricing is expensive, which makes us have only 20% of data on Amplitude to lower the bill. We found some bugs while performing the analysis (although they provided support later when I contacted them).
What problems is the product solving and how is that benefiting you?
We are performing product analysis, mapping the user experience. We also analyze AB tests to decide how to evolve the product to make it more appealing and more fulfilling for users.
Recommendations to others considering the product:
Cohorts are helpful once you know how to use them. Custom events are also powerful for analysis where the behavior of the users might be more complex.
Very powerfull analytics tool
What do you like best about the product?
The speed the graphs are shown, the versatility of the tool, and the very important insights you can get from the data. I like the tool very much. I do not have experience with other analytics companies.
What do you dislike about the product?
It has some constraints such as the events reconciliation or the way the users are unambiguously identified. If you choose incorrectly, there is no way to roll back.
What problems is the product solving and how is that benefiting you?
I am mainly looking at the conversions rates and the way our users interact with our product. We measure if our features are used and how they impact global conversion.
Recommendations to others considering the product:
Choose correctly the events, the user identification, and the questions you want to answer.
Best product analytics tool
What do you like best about the product?
The UX/UI is really good. It's really easy to build funnels, cohorts, retention graphs which with queries is quite complex and difficult
What do you dislike about the product?
Custom calculations with event attributes, dashboard, data viz., we need more graphs types.
What problems is the product solving and how is that benefiting you?
I use amplitude to analyze from scratch, to do some ad hoc fast analysis, measure funnels and retention metrics
Super User-Friendly Analytics Platform
What do you like best about the product?
It is easy to create dashboards and monitor data! Creating individual metrics and then bringing all the relevant graphs under one roof through dashboard is super simple!
What do you dislike about the product?
When we make changes in one of the standard graphs, it changes in the dashboard as well. Maybe we should have option not to make changes in the dashboard linked graphs. The graphs takes time to load on multiple tabs. I felt it also consumes more battery.
What problems is the product solving and how is that benefiting you?
Well, we anlayse DAU and User engagement activities. The tools helped us make informed business decisions and plan our deliverables well in advance so as to work around the growth. Apart from this, we also measure users time spent on the app which is one of the essential metrics for us.
Recommendations to others considering the product:
1. The dashboards make more senses and you can logically connect the dots with the graphs in one go. So irrespective of how many ever data points or metrices you have to measure, you can simply create cohorts and make use of the dashboards.
2. Sharing the links and integrating the Amplitude software to platforms like Slack or Trello makes it super user friendly and convenient at the click of the button.
3. Enjoyed easy creation of data tools to measure metrices.
4. Alerts, email notifications further makes sure that you are not missing on any important updates from Amplitude. This is especially useful when you have your managers or colleagues sharing any dashboard, graph or cohort links that they have created on Amplitude and want you to check them.
5. Giving accesses and sharing the documents through pdf readable or ppt format is helpful too. I strongly recommend Amplitude.
2. Sharing the links and integrating the Amplitude software to platforms like Slack or Trello makes it super user friendly and convenient at the click of the button.
3. Enjoyed easy creation of data tools to measure metrices.
4. Alerts, email notifications further makes sure that you are not missing on any important updates from Amplitude. This is especially useful when you have your managers or colleagues sharing any dashboard, graph or cohort links that they have created on Amplitude and want you to check them.
5. Giving accesses and sharing the documents through pdf readable or ppt format is helpful too. I strongly recommend Amplitude.
Great analytics tool
What do you like best about the product?
Super helpful to group sources, frequencies, clusters and much more.
What do you dislike about the product?
I wish the retention charts could go past 30 days.
What problems is the product solving and how is that benefiting you?
I understand too sources for retention and engagement.
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