Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The Most Important Tool in my Arsenal
What do you like best about the product?
• Demystifies analytics
• Creates data transparency, allowing for engineers, designers, etc. to all feel closer to the product
• Very easy to spot anomalies
• Create dashboards in minutes that would take hours or more to do in Tableau
• Creates data transparency, allowing for engineers, designers, etc. to all feel closer to the product
• Very easy to spot anomalies
• Create dashboards in minutes that would take hours or more to do in Tableau
What do you dislike about the product?
• Falls short when looking for insights like time on page or bounces/exits
• Limited options for retention charts
• Limited options for retention charts
What problems is the product solving and how is that benefiting you?
• Where in the funnel should we focus
• How do different segments of traffic perform? Should we give different experiences based on user segments?
• How are active AB tests performing in real-time?
• Fraud
• How do different segments of traffic perform? Should we give different experiences based on user segments?
• How are active AB tests performing in real-time?
• Fraud
Amplitude customer experience is stellar
What do you like best about the product?
I have been using Amplitude for about a year now. I had a couple of years of web analytics experience prior to using Amplitude but with a significant number of years of break in between. What I immediately liked about Amplitude was how intuitive their product was to use. I did not experience any significant bumps in the process of learning Amplitude and learned quite a bit about the whole product analytics space since I started using it. Their documentation is excellent, easily accessible, embedded within the product and with a good search functionality.
Another set of features that I like is Data Governance. It helps to have always available a comprehensive outline of what data you have, and add documentation to data directly so that business users can better understand what each data element represents.
But, most of all, I like the whole Amplitude team and how dedicated they are to customer's success. First, Amplitude support is very easy to contact from within the product and very responsive. Second, Amplitude customer success team rocks. They are very proactive in anticipating your needs, and they invest time in thinking about how their product can be used better in advancing your business to produce better business outcomes.
It would take me a lot more space to describe numerous other things that I like about Amplitude product and Amplitude team.
All in all, I highly recommend Amplitude product and Amplitude team to any organization that needs a good understanding of how their customers interact and use their products. Amplitude team shines in showing that they care about your business.
Another set of features that I like is Data Governance. It helps to have always available a comprehensive outline of what data you have, and add documentation to data directly so that business users can better understand what each data element represents.
But, most of all, I like the whole Amplitude team and how dedicated they are to customer's success. First, Amplitude support is very easy to contact from within the product and very responsive. Second, Amplitude customer success team rocks. They are very proactive in anticipating your needs, and they invest time in thinking about how their product can be used better in advancing your business to produce better business outcomes.
It would take me a lot more space to describe numerous other things that I like about Amplitude product and Amplitude team.
All in all, I highly recommend Amplitude product and Amplitude team to any organization that needs a good understanding of how their customers interact and use their products. Amplitude team shines in showing that they care about your business.
What do you dislike about the product?
There is a lot that Amplitude can improve. For example, they could bring in some more visualizations available in other analytics software. Although quite easy to build, dashboards could be richer in terms of options. Amplitude also may want to think about extending their analytics capabilities to be securely but more easily shared with outside customers or embedded within the product. This can be quite critical for B2B and B2B2C businesses that see analytics as big value add to their business. Amplitude team is quite good at listening to their customers and does not shy away from recognizing when they have product gaps so I am confident that their product will improve.
What problems is the product solving and how is that benefiting you?
We have a portfolio of Point-Of-Sale products that allow our customers to use features of our comprehensive travel distribution platform. Amplitude helps us understand how our customers use our PoS products and monitor our business's health. The insights we derive through Amplitude help us understand which of our product features are important to our customers and how to improve them. We plan to advance further how we use Amplitude to make our product planning and investment more effective, efficient, and in line with our customer needs through data. Amplitude already has many features we have not used but plan on using in order to derive deeper insights and accelerate the business transformation we are currently going through.
Senior Associate, Growth
What do you like best about the product?
Amplitude's data analytics suite has a phenomenal balance of flexibilty and structure due to its event-based modelling coupled with robust intake, customization, and governance.
What do you dislike about the product?
The only thing I dislike is the event volume pricing model. This is limiting for our larger media brands.
What problems is the product solving and how is that benefiting you?
Amplitude has unlocked used-level analytics and action-based cohort analysis allowing us to make smarter product and CRM decisions affecting long-term relationships rather than single session engagement.
Satisfied customer with one request
What do you like best about the product?
Easy and quick access to data visuals and trends. Low processing time while processing a large amount of historical data. In-built analytical calculations.
What do you dislike about the product?
Documentations or online courses should be made available to the analyst based on the business domain (C2C, B2C, B2B etc). Novice analysts would benefit from the documentation around what kind of problems does each product feature solves.
What problems is the product solving and how is that benefiting you?
Questions around Product/Feature Adoption, Engagement, Path, and funnel analysis? It is easy to create and save cohorts or segments; these can be used again for multiple studies. Amplitude Notebooks come in handy to document the product roadmap for the year and related data around those releases in the same place.
Recommendations to others considering the product:
Evaluate and Instrument this product only after you understand use cases and important KPIs
Use Amplitude to amplify work
What do you like best about the product?
Chart and user history make it easy to use
What do you dislike about the product?
User journey differs with different parameters. If I search a user normally, I get a single record, but if I make an advance search it I may get multiple records for the same user.
What problems is the product solving and how is that benefiting you?
I check the user's history by searching subscription/error logs and then get them fixed. I also use the Chart option to find the count impacted on users.
Excellent for data-driven teams
What do you like best about the product?
Amplitude is very versatile. It does a good job of providing insight into user behavior.
What do you dislike about the product?
Using Amplitude requires some dedicated training. But it is compensated with how deep the analytics can be.
What problems is the product solving and how is that benefiting you?
It helps us build a better product and make educated decisions
Quite convenient
What do you like best about the product?
How seamless it is to create charts, build up metrics, dashboards, reports, and almost real-time see what's happening within your app and take actions upon that information. It is really easy to make quite complicated metrics or visualizations (such as retention, funnel analysis, to give a few examples) in just a few clicks.
What do you dislike about the product?
The inability to build cross-apps reports. If you have more than one app, you have to manage each app as a different project, and your charts and reports can only include just one app at a time. Also, it is not so flexible when it comes to building graphs or adapting them into your branding. The alert system is not the greatest, has many limitations and is not clear on what to adjust to make it possible to set up an alert.
What problems is the product solving and how is that benefiting you?
Having track of lots of different metrics and variables. For experimentation purposes is also the best ally, allowing to keep track of all the key performance points in one single dashboard.
amplitude
What do you like best about the product?
easy to import new events. good visulization tool
good for product deep dive
api with segment
good for product deep dive
api with segment
What do you dislike about the product?
limited to customer level analysis
not good for other level of analysis
not good for other level of analysis
What problems is the product solving and how is that benefiting you?
product deep dive and tracking
Amplitude is the go-to app to quickly verify your assumptions from quantitative user behavior data
What do you like best about the product?
- Funnels
- Dashboards
- Ease to create graph
- Dashboards
- Ease to create graph
What do you dislike about the product?
- Hard to check the reliability of data
- Deep investigation requires good understanding of data concepts
- Deep investigation requires good understanding of data concepts
What problems is the product solving and how is that benefiting you?
- Investigating bugs and conversion drops on the go
- Easily getting trends on user behavior during product research
- Measuring success of releases
- Easily getting trends on user behavior during product research
- Measuring success of releases
Amplitude Honest review
What do you like best about the product?
Ease in Funnel Analysis and Retention and Cohort charts.
What do you dislike about the product?
It lacks only in customizability and variations of charts
What problems is the product solving and how is that benefiting you?
Funnel, Retention Rate, and Churn Analysis
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