Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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A powerful tool that quickly gets to the heart of the real questions being asked
What do you like best about the product?
Amplitude is a powerful tool that "gets it". As a consultant (with no incentives from Amplitude) I love proposing and implementing Amplitude as one of the best solutions. Using Amplitude, I can quickly help clients go from first-order analytics (counting things) to a much higher order of analytics. This means my clients (international retailers, B2B IT software as a service company, innovative fintech client used by almost everyone, etc.) can quickly instrument and understand what is making a difference! What campaign, what channel, what parts of their website, app etc. lead to high lifetime value customers, new customers, more revenue etc., etc. etc. The benefit doesn't stop at analysis as Amplitude makes activation and targeting easy. If you see friction and dropoff at a certain point in a user journey, with a few clicks, I can create a cohort and activate a marketing campaign against it. I could go on and on about the real-time analytics, the integration of statistical causality analysis, the ability to analyze and understand the engagement and health of my customer base, etc. Finally, the support Amplitude provides to clients is first-class. Many other vendors I bring to clients don't do nearly as good of a job!
What do you dislike about the product?
The only downside is that it takes some time to get the instrumentation in place and done right, often with developer help needed. Other tools require the same, but in an implementation, when you want to be getting at the insights, it is tough to be patient while everything is getting set up, tested and pushed to a production environment
What problems is the product solving and how is that benefiting you?
E-commerce: Real-time analytics when other platforms couldn't do true real-time. Unifying usage and product analytics after a suite of products have been integrated after being acquired under one roof. Designing and implementing Amplitude for conversion tracking for a popular fintech product/app
Recommendations to others considering the product:
If you are looking for real-time, higher-order (causality & correlation) analytics, A/B testing, recommendations, and/or marketing activation against cohorts of people you uncover, Amplitude is a great solution. Far above and beyond traditional website analytics.
Literally the best Analytics tool available
What do you like best about the product?
The different kinds of charts help me to see the problems from another point of view and help me to understand more about my customers
What do you dislike about the product?
Amplitude may look intimidating for beginners, and sometimes tool suffers from sluggishness
What problems is the product solving and how is that benefiting you?
Amplitude helped us to find our customer persona
And currently, we are investigating behaviors that influence buying
And currently, we are investigating behaviors that influence buying
Super cool, powerful and easy to use!
What do you like best about the product?
Easy segmentation, powerful features, awesome visualisation, smooth UI/UX and flow
What do you dislike about the product?
Expensive,Speed can be improved, can have more features like in Clevertap
What problems is the product solving and how is that benefiting you?
We are following a product-led growth approach and it really helps us in identifying and solving problems.
Recommendations to others considering the product:
It's good, powerful, easy to use and worth it.
Great tool for tracking client activity for Software as a Service companies
What do you like best about the product?
Amplitude allows you to check high-level information (big picture) or even go into deep detail for time spent, usage, reoccurring visits...
Understanding trends is quite simple.
Understanding trends is quite simple.
What do you dislike about the product?
User Experience: sometimes reloading takes a bit long.
Learning curve: it took me some weeks to understand how to navigate, build charts and make sense out of the noise.
Learning curve: it took me some weeks to understand how to navigate, build charts and make sense out of the noise.
What problems is the product solving and how is that benefiting you?
Benefits: real time visualization of platform activity.
Problems solved: knowing when someone did not use the platform even though he/she said that used it.
Understanding effect of client estimulations.
Problems solved: knowing when someone did not use the platform even though he/she said that used it.
Understanding effect of client estimulations.
Recommendations to others considering the product:
Invest some time in order to get used to the platform. Formal training is key.
Once those steps are all done, you should be all set.
Once those steps are all done, you should be all set.
Great product
What do you like best about the product?
Ability to self-serve and dive into data
What do you dislike about the product?
Limits on how you can lay out dashboards
What problems is the product solving and how is that benefiting you?
- Diving into product/usage analytics
- Using cohorts to track how feature usage can affect other parts of the business
- Using cohorts to trigger marketing automation
- Using cohorts to track how feature usage can affect other parts of the business
- Using cohorts to trigger marketing automation
Recommendations to others considering the product:
I would recommend
Epic analytics platform for start ups
What do you like best about the product?
The out-of-the-box graphs and functionality make it easy to pull together ad-hoc insights on how the platform is behaving. I love the ability to spin up new charts quickly and add them to their relevant dashboards, whether it's high-level KPIs or granular behavioral metrics. The out-of-the-box calculations also make it easy to see similar analyses in different ways (unique, vs. total, vs. average etc on the event segmentation analysis). I also think the hand-holding that Amplitude does on the 'stickiness' analysis are really helpful, especially for those who are slightly less familiar with digital engagement metrics. The development teams have always found Amplitude easymaking any analytics team lead's job much easier.
What do you dislike about the product?
The most significant struggle I have is how many options there are for implementing different types of events. Sometimes developers will use similar events in different ways. Variations in implementation are probably more on the implementation team than any specific problem with Amplitude, but for example, tracking user pathing analysis can be challenging because of the different ways developers can add site navigation within their code structure. I also wish it was easier to remove outliers from analysis when looking at a bar or line graph.
Another challenge can be page layout, occasionally the graphs in large dashboards will load on top of each other. Usability of the dashboards are important, especially for our executive audiences.
Another challenge can be page layout, occasionally the graphs in large dashboards will load on top of each other. Usability of the dashboards are important, especially for our executive audiences.
What problems is the product solving and how is that benefiting you?
Using Amplitude, we have answered questions for our investors, quickly summarizing KPIs such as DAUs, WAUs, and MAUs, return frequency, time spent in-app (I love the frequency chart of that because it shows outliers). Dashboards with KPIs are highly beneficial because it is how the start-ups we work with unlock more capital. We have also been able to answer super granular questions about our users, where do they come from, what version of iOS they are on, and what version they are on. This allows us to hone in marketing tactics even without segmenting users on the paid plan. We have also solved retention problems by understanding what our stickiest in-app features are, and how we can lean into those features.
Recommendations to others considering the product:
If speed to insights is an essential factor, then Amplitude is the analytics platform you should choose. The SDK allows users to learn about their users, their behaviors quickly and dig into the features that users care about most. Slicing key metrics by customer and behavioral dimensions couldn't be easier.
Effective Tool for Product-Oriented Analytics Organizations
What do you like best about the product?
Its intentional focus on the needs and visual preferences of Product Managers, rather than being overly technical.
Frequent new features.
Frequent new features.
What do you dislike about the product?
Relatively little customization of visualizations
What problems is the product solving and how is that benefiting you?
Any and all product analytics questions. It's the data life-blood of the organization. It's been transformative.
Amplitude is one of the best platforms I've ever used to track product analytics!
What do you like best about the product?
Great UI, simple processes, flexible metrics
What do you dislike about the product?
Can't change more complicated settings or functions
What problems is the product solving and how is that benefiting you?
Tracking product analytics related to acquiring customers, retaining them, and monetizing product features
Greatly simplifies the process for 90% of your data needs
What do you like best about the product?
The simple ease of use. If you're looking for trends, cohorts, or funnels, it's stupid how simple those queries are in Amplitude. You need next to zero training to start creating your own reports.
What do you dislike about the product?
It lacks some of the more advanced functionality. From y/y reports or more advanced cohorting, some reports are still kind of hard to create.
What problems is the product solving and how is that benefiting you?
We have democratized the use of data in our decision-making. No longer does everyone need to write their own SQL or know Tableau like an expert to answer fundamental questions for their team.
Thorough and user friendly!
What do you like best about the product?
The cohorts tools! So easy and straightforward
What do you dislike about the product?
Nothing so far! If I had to choose something, I'd say the tools for sharing, it'd be nice to have an option for people to comment or propose changes on charts or cohorts without actually giving them the ability to edit them
What problems is the product solving and how is that benefiting you?
Personally, view and interaction rate of a few features on our platform but the team is solving quite an array of problems with Amplitude!
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